Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20452720/

Work experience

SEO specialist

from 03.2025 to 07.2026 (1 year 5 months)
SEO Synergy, Remote (Marketing, advertising, and PR)

* Managed and optimized WordPress websites with a strong focus on organic search visibility, content quality, website structure, and user experience.
* Created and updated website pages, blog posts, landing pages, categories, images, and other CMS content while maintaining consistent SEO structure.
* Performed keyword research and mapped target terms to relevant pages based on search intent, competition, and commercial value.
* Optimized title tags, meta descriptions, H1-H3 headings, URLs, image alt text, internal links, and on-page content across existing and new pages.
* Improved website architecture by organizing related pages, strengthening internal linking, and creating clear content paths between commercial and informational sections.
* Used Google Search Console to monitor search queries, impressions, clicks, CTR, indexing, and page-level search performance.
* Used GA4 to review organic landing pages, traffic trends, engagement, and user behavior when evaluating SEO performance.
* Conducted technical SEO checks using Screaming Frog SEO Spider, reviewing broken links, redirects, duplicate metadata, canonical tags, indexability, status codes, XML sitemaps, and crawl issues.
* Used Ahrefs, Semrush, Serpstat, and SE Ranking for keyword research, competitor analysis, backlink research, SERP analysis, and identifying content opportunities.
* Researched competing websites to identify keyword gaps, content weaknesses, page structures, internal-linking opportunities, and topics that could be developed into new pages.
* Prepared SEO content briefs and content plans using keyword clusters, search intent, related topics, recommended headings, FAQs, and internal-link opportunities.
* Edited and improved existing content for topical relevance, keyword coverage, readability, structure, and alignment with search intent.
* Managed SEO-related website changes directly in WordPress, working with CMS settings, page builders, HTML, images, menus, categories, and website structure.
* Maintained SEO task trackers, keyword research, content plans, and reporting documents using Google Sheets and Excel.
* Used ChatGPT, Claude, and Gemini to support keyword organization, content research, SEO briefs, content optimization, and repetitive analysis while manually validating outputs.
* Combined SEO knowledge with hands-on web development experience in HTML, CSS, JavaScript, PHP, WordPress, and website administration, allowing technical SEO recommendations to be implemented rather than only reported.

SEO specialist

from 08.2022 to 12.2024 (2 years 5 months)
MediaMaven, Remote (Marketing, advertising, and PR)

* Managed practical SEO tasks across competitive commercial niches and multiple target markets, working with websites at different stages of organic growth.
* Researched Google SERPs to identify ranking patterns, search intent, content formats, keyword opportunities, and weaknesses in competing pages.
* Collected and structured large keyword sets using Ahrefs, Semrush, Serpstat, SE Ranking, and Google Keyword Planner, then grouped keywords by intent, topic, relevance, and landing-page purpose.
* Built semantic maps connecting primary, secondary, long-tail, and related keywords to service pages, category pages, product pages, and informational content.
* Performed competitor gap analysis by comparing keyword coverage, page structure, topical depth, internal links, content quality, and backlink profiles.
* Created SEO content plans based on keyword clusters, search intent, competitor research, topical gaps, and commercial priorities.
* Prepared practical content briefs for writers, including target keywords, recommended H1-H3 structure, related terms, entities, FAQs, internal-link opportunities, and search-intent requirements.
* Reviewed delivered content for keyword relevance, readability, topical coverage, heading structure, originality, internal linking, and alignment with the intended SERP.
* Optimized existing pages by improving title tags, meta descriptions, headings, URLs, content structure, image optimization, internal links, and keyword targeting.
* Used Google Search Console to monitor queries, impressions, clicks, CTR, indexing issues, and pages gaining or losing search visibility.
* Used GA4 to review organic landing pages, traffic patterns, engagement, and user behavior and connect performance data with SEO improvements.
* Conducted technical checks with Screaming Frog SEO Spider, identifying broken links, redirect issues, duplicate metadata, canonical problems, indexability issues, status-code errors, XML sitemap problems, and crawl-related issues.
* Researched backlink profiles with Ahrefs and supported link-building activities by identifying relevant domains, competitor link opportunities, and potential outreach targets.
* Worked with Google Sheets and Excel to maintain keyword databases, content calendars, competitor research, SEO task trackers, and performance reports.
* Used ChatGPT, Claude, and Gemini to accelerate keyword classification, SERP research, content briefs, data organization, and repetitive SEO workflows while manually reviewing outputs for accuracy.
* Managed SEO tasks independently, moving from research and planning to implementation, quality checks, monitoring, and reporting.
* Worked closely with content and development requirements, translating SEO findings into clear, actionable tasks for website and content improvements.

SEO specialist

from 02.2020 to 04.2022 (2 years 3 months)
Alpha Hub, Remote (IT)

* Worked on SEO projects targeting competitive commercial and informational queries across multiple markets, researching SERPs, competitors, keyword opportunities, and search intent.
* Built semantic cores by collecting, cleaning, grouping, and clustering keywords into topical groups and mapping them to existing and planned landing pages.
* Used Ahrefs, Semrush, Serpstat, SE Ranking, and Google Keyword Planner for keyword research, competitor analysis, SERP research, backlink analysis, and SEO opportunity discovery.
* Analyzed competing pages for content depth, keyword coverage, heading structure, internal linking, page types, backlink profiles, and search-intent alignment.
* Developed SEO-focused website structures by mapping keyword clusters to categories, product/service pages, landing pages, and supporting content.
* Performed hands-on on-page optimization covering title tags, meta descriptions, H1-H3 headings, URLs, content structure, keyword placement, images, and internal links.
* Built internal-linking structures connecting commercial pages with relevant supporting content to strengthen topical relevance and site navigation.
* Prepared detailed SEO content briefs covering target keywords, search intent, recommended headings, related topics, FAQs, entities, and content requirements.
* Edited and optimized content where pages had weak topical coverage, poor structure, or misalignment with search intent.
* Used Google Search Console to analyze queries, impressions, clicks, CTR, indexing, page performance, and search visibility.
* Used GA4 with Search Console data to evaluate organic traffic patterns, landing-page performance, engagement, and user behavior.
* Conducted technical SEO checks with Screaming Frog SEO Spider, reviewing crawlability, status codes, redirects, canonical URLs, duplicate metadata, broken links, indexability, XML sitemaps, and robots.txt.
* Investigated technical SEO issues and followed through on required website changes instead of simply documenting problems.
* Researched competitor backlink profiles with Ahrefs and identified relevant link-building and outreach opportunities.
* Maintained keyword databases, content plans, audit findings, task trackers, and SEO reports using Google Sheets and Excel.
* Used ChatGPT, Claude, and Gemini for SERP research, keyword classification, content briefs, content optimization, data organization, and repetitive SEO workflows, with manual quality control.
* Managed multiple SEO tasks independently, prioritizing technical fixes, content opportunities, and on-page improvements from research through implementation and reporting.

Knowledge and skills

• React
• TypeScript
• JavaScript
• Node.js
• HTML
• Git
• CSS
• SQL
• MySQL
• SASS
• GitHub
• WordPress
• Redux
• REST API
• MongoDB
• CRUD
• API development
• Github copilot
• Docker
• Linux OS user
• Postman
• Ability to work in multitasking mode
• Database design
• Responsibility
• Figma
• PHP
• Bootstrap
• Communicability
• WooCommerce
• Elementor
• SEO
• Website design
• Website development
• REST
• Website development on Shopify
• Google Search Console
• Responsive design
• Integration testing
• Data management
• Understandability
• Sales management
• Lead generation
• B2B Sales
• Customer orientation
• Keyword research
• SEO-copywriting
• Serpstat
• Link building
• Google Keyword Planner
• Content plan development