Катерина

Kateryna Ishkova LinkedIn · Portfolio
AI Marketing Automator · CRM Architecture · Marketing Automation
[open contact info](look above in the "contact info" section) · [open contact info](look above in the "contact info" section) · Kyiv, Ukraine

PROFILE
I help businesses grow revenue by building AI-powered marketing systems — CRM pipelines, email funnels, and automated lead nurturing.
Engineering background ensures every system is precise, measurable, and scalable.

SELECTED PROJECTS
Bilingual Website for an Ayurvedic Yoga Therapist
■ Client Project (in progress): proposal comparing 3 architectures (WordPress, no-code WayForPay, hybrid) → custom build with
Claude Code and Sanity headless CMS; bilingual UA/EN website with blog and shop that the client manages on her own
■ Scope: phased delivery (homepage → blog → shop → video subscriptions) with a dosha quiz routing
visitors to subscription products and protected video hosting

AI Meeting-to-Execution Copilot
■ Hackathon Project: End-to-end operational meeting automation built in n8n — Webhook → Fireflies.ai API → Gemini Pro → JavaScript
Data Parsers → Gotenberg (HTML-to-PDF) → Google Sheets & Drive storage for automated task routing and execution tracking
■ Result: Zero "forgotten agreements" · From meeting to structured action items in minutes · 100% automated accountability with real-time
performance tracking dashboards

BMW Service Hub
■ 3C analysis + 10 customer interviews processed with AI → positioning 'Transparent BMW Service Hub'; built HubSpot CRM pipeline
MQL→Won with automated follow-up triggers
■ Result: Structured sales process with defined KPIs per stage and predictable pipeline visibility

Email Automation Funnel
■ 4-stage sequence (Welcome → Nurture → Sales → Reactivation) in Klaviyo with AI-generated copy, behavioral triggers & stop-conditions,
and KPIs per stage
■ Result: Fully automated lifecycle funnel ready for deployment across client onboarding flows

AI Landing Page Prototype
■ 3C research → UVP & AI copy (ChatGPT + Canva AI) → ClickFunnels prototype with optimized UX flow
■ Result: Conversion-ready page demonstrating end-to-end AI workflow from research to deployment
Full project details: portfolio link

EXPERIENCE
Business Owner — Automotive Niche · Weber Parts Garage Apr 2023 – Jan 2025
■ Managed end-to-end operations (sales, pricing, procurement, supplier negotiations); built and optimized sales funnels and customer
lifecycle processes (lead → deal → repeat purchase)
■ Analyzed customer behavior to optimize pricing strategy; identified opportunities to reduce manual work through process optimization
Project Manager · Let's Help / GK Liga Foundation Feb 2017 – Aug 2019
■ Managed cross-functional projects (timelines, budgets, team coordination); designed donor engagement campaigns; built KPI reporting for
stakeholders

SKILLS
CRM & Auto HubSpot · Pipedrive · Zoho · Make · Zapier
Email Klaviyo · ActiveCampaign · Mailchimp
AI & Analytics ChatGPT · Claude · Gemini · Jasper · Midjourney · Looker Studio · Tableau
Strategy Funnels · CRM architecture · Customer research · Positioning
Other ClickFunnels · Miro · Notion · Chatfuel

EDUCATION
2025 AI Marketing Automator · GoIT
2024 Digital Marketing Fundamentals · Google
2013–2018 MSc Informatic Engineering + BSc Engineering Mechanics + BSc Business Economics · Igor Sikorsky Kyiv Polytechnic Institute

LANGUAGES
Ukrainian — Native · English — B2 Upper-Intermediate · German — A1

SOFT SKILLS
AI-native workflow (ChatGPT, Claude, Notion AI daily) · Data-driven mindset · Fast learner · Ownership mentality · Clear communicator
Open to Freelance & Full-time · Marketing Automation · CRM Architecture · AI Workflow Design