Serhii

EXPERIENCE

JSC VST BANK 11/2021 - 02/2026

Head of Commercial of Digital Center
Driving revenue growth, enhancing digital product offerings,
and optimizing cost efficiencies within the bank's digital
operations.

PJSC BANK CLEARING HOUSE 12/2020 - 10/2021

Head of the Project Center Digital Banking

Development of digital banking.

PJSC BANK PRIVATBANK 05/2010 - 11/2020

Head of Strategy of Retail Business

Developing and delivering strategic business objectives with
the bank’s executive team and external companies and
government on strategic initiatives.

SERHII HALENKO
PROFESSIONAL SKILLS
ABOUT ME
Strategic Leadership & Thinking
Strategic leader with over 15 years of experience
Revenue Growth Strategies
in finance, digital banking, and fintech. I specialize Strategic Partnerships & Negotiation
in revenue growth, digital transformation, and
Cost Optimization
financial operations.
Market Analysis & Monetization
Recently, I have deepened my expertise in
Adaptability and Resilience
emerging financial technologies through executive
Customer-Centric Mindset
programs at Berkeley, Stanford (Mastercard
Marketing Strategy
Program), and VISA Business School (Dubai),
Digital Product Innovation
staying at the forefront of digital finance and
Fintech & Digital Banking Expertise
innovation.
Passionate about driving impactful change, Rapid Process Improvement

fostering high-performing teams, and delivering
solutions that shape the future of banking.
EDUCATION
Currently open to impactful executive
Dnipro National University 2004 - 2009
opportunities in digital finance, fintech and
MASTER'S DEGREE, Field of study «Sociology»
banking partnerships.
Dnipro National University 2008 - 2009
Military Department (Reserve Officer Training Program)
CONTACT
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section) LANGUAGE
[open contact info](look above in the "contact info" section)
Spain, Kyiv, Dnipro English Ukraine

KEY ACHIEVEMENTS
STRATEGIC GROWTH, PARTNERSHIPS & ECOSYSTEMS

8x+ growth in the commercial value of strategic payment-system partnerships, leading negotiations and
relationship development with Visa, Mastercard and other major market players.
Built and expanded partner ecosystems across banking, loyalty and everyday-spending categories, working with
leading market players and aggregators and integrating external services into the bank's customer proposition.
Increased engagement with partner cashback from below 1% to 5% of the customer base, excluding the bank's key
food-retail partnership.

COMMERCIAL EFFICIENCY & P&L

Reduced paid transactional traffic from 57.5% to 20%, approximately a 65% relative reduction, through process
redesign and migration to more efficient channels.
Redesigned pricing during wartime and FX volatility, increasing daily income in the affected business area by
approximately 10x, with peaks of up to 30x, and materially contributing to a positive annual P&L.
Reworked tariffs across double-conversion, cross-border and selected high-risk transaction categories, turning
loss-making economics into sustainable or positive contribution while maintaining transaction activity.

CUSTOMER VALUE, LOYALTY & DATA

Led CLM/CVM strategy across PrivatBank's ~19 million retail customer portfolio, covering cards, deposits, payments,
transfers and the broader retail relationship.
Introduced receipt-level purchase data into customer analytics and experimentation, generating double-digit
growth in transaction turnover through deeper understanding of purchasing behaviour.
Built lifecycle approaches across onboarding, activation, engagement, usage and retention, with continued focus
on customer value and monetization.

DIGITAL TRANSFORMATION & 0-TO-1 BUILD

Delivered market-first digital solutions in Ukraine, including digital signatures, biometric identification and
automated document recognition.
Reduced manual data handling to 40%, related branch traffic by 20%, and card issuance / customer identification
time by approximately 50%.
At Bank Clearing House, built a new digital banking capability from the ground up, defining product vision,
architecture and go-to-market strategy and assembling capabilities across product, engineering, UX/UI, analytics,
CRM, marketing, risk and operations.

EXECUTIVE & CROSS-FUNCTIONAL LEADERSHIP

Led teams of up to 20 direct reports while driving execution across bank-wide cross-functional
structures.
Owned strategy, negotiations and decision-making across commercial, product, partnership and
transformation initiatives, working directly with executive management and external stakeholders.
Represented the bank in strategic engagement with the NBU, government institutions, financial-sector
associations and industry stakeholders on regulatory and transformation initiatives. H
alenko
Serhii