Віталіна

VITALINA ZIKRANETS ADDRESS Kremenchuk, Ukraine

iGaming Recruiter / Talent Acquisition Specialist DATE OF BIRTH 12-01-2002

SKILLS PROFILE

DOMAIN KNOWLEDGE iGaming professional transitioning into Recruitment / Talent Acquisition with
iGaming / Gambling, Media Buying, hands-on domain experience in Media Buying, performance creatives and
Performance Marketing, Creative Production,
international gambling campaigns. Worked directly with Media Buyers,
International GEOs
supported campaign launches and performance monitoring, and produced
PEOPLE & SOURCING EXPOSURE high-volume creative assets for up to five buyers simultaneously. Previous
Model Sourcing, Influencer Sourcing, roles also included candidate-like sourcing activities: selecting models for a
Newcomer Support, Staff Coordination, fashion business, sourcing influencers for advertising, supporting newcomers
Partner Communication, Conflict Resolution and coordinating hospitality staff. Brings strong knowledge of iGaming roles
TRANSFERABLE SKILLS and workflows, fast learning, communication, attention to detail and
Communication, High-Volume Work, Fast experience in international environments.
Learning, Stress Resistance, Attention to
Detail, Creativity, Coordination
WORK EXPERIENCE
CORE
Meta Ads Manager, Keitaro, Google Workspace
(Gmail, Drive, Docs, Sheets, Slides, Meet, Forms), Media Buying Assistant / Trainee - iGaming May 2026 – Oct 2026
Notion, Discord, Canva, CapCut Independent Senior Media Buyer (freelance collaboration)

MARKETING & ANALYTICS Assisted an independent Senior Media Buyer with 3–4 Meta/Facebook campaigns
Google Ads, Google Analytics, Search Console, per day (budgets up to ≈ $3,000 per campaign).
Google Trends, Looker Studio / Data Studio, Monitored full-funnel performance and stopped underperforming campaigns
Keyword Planner, SEMrush, Ahrefs, Moz, Hotjar, independently; escalated borderline cases to the Senior Buyer.
Optmyzr, Screaming Frog SEO Spider, Created static and short-video performance creatives (including PWA assets),
Supermetrics, Mixpanel, Mailchimp,
iterating concepts based on CTR/CR and buyer feedback.
Brevo/SendinBlue, ActiveCampaign
Generated creative and GEO ideas around wins, winners, lists and seasonal events;
AI worked mainly with Australia and France plus other international GEOs.
ChatGPT, Claude, Gemini (Experienced)
Supported launches where roughly one third became profitable; best campaigns
LANGUAGES reached ~30–40% ROI.

iGaming Creative Designer / Performance Creative Oct 2025 – Oct 2026
Ukrainian Native speaker
Specialist
English Intermediate
Produced 30+ static performance creatives per day, up to 2 short video creatives daily and 4–5
Bulgarian Elementary PWA assets weekly.

Supported up to five Media Buyers simultaneously across high-income international
CONTACT INFORMATION
markets.

Phone: [open contact info](look above in the "contact info" section) Created localized concepts around slots, wins, winners, lotteries, lists, banners,
regional events and seasonal occasions.
Email: [open contact info](look above in the "contact info" section)
Worked directly with buyers and iterated assets using performance feedback;
Telegram: @Vitalinchik_12
successful concepts were repeatedly reused and adapted by the team.

Freelance Marketing Specialist Dec 2023 – Oct 2025

Developed six-month promotion and sales strategies for Ukrainian
Instagram fashion and Asian beauty/cosmetics stores.
Sourced bloggers/influencers for advertising collaborations and coordinated
product photoshoots.

Contributed to reported purchase growth of approximately 15–20%,
audience growth up to 20%, brand-awareness growth around 40%, and re-
engagement of previous customers around 10%.

Restaurant Manager May 2023 – Oct 2023

MPM Group, Five-Star Hotel · Bulgaria
Coordinated restaurant staff, service standards and day-to-day opera-
tions in an international hospitality environment.
Handled guest issues, conflict resolution, quality control and
communication with international visitors.

Assistant to Lead Advertising Agent Mar 2022 – Aug 2022

Eco Camping / Hospitality · Czech Republic
Supported advertising and social-media promotion and collected customer
feedback on site.
Helped newcomers adapt to workflows and supported day-to-day team
coordination.

Store Operations & Marketing Manager Aug 2021 – Jun 2022
TRIK Fashion Store · Ukraine
Managed marketing, e-commerce, inventory, wholesale orders, partner
communication, contracts and monthly operating budget.

Sourced and selected models for product shoots; coordinated photo-
graphers/models and external production contractors.
Acted as a key operational support to the business owner and participated
in product and commercial decisions.

EDUCATION

Bachelor's Degree in Marketing 2021 – 2024

Classic Private University

Junior Specialist Degree, Architecture & 2017 – 2021
Construction
Polytechnic College of Kremenchuk Mykhailo Ostrohradskyi National
University