Костянтин

KONSTANTIN CHEREPOVSKYI
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
Ukraine, 01135 Kyiv
February 5, 1981

SKILLS PROFILE
Marketing Strategy Experienced Marketing & IT professional with more than 20 years of
experience in IT/TC/Mobile & Communications sectors, including IT-
360 & Digital journalism, Public Relations, Government Relations, Marketing
Communications Communications, Brand Management, Digital and Traditional
Advertising, CSR/CSV, and IT-security & R&D.
Crisis Communication Skilled in cross-functional leadership, people management,
communication strategy, R&D and innovative solutions delivery.
Business Management Multilingual and culturally adept with extensive expertise in
fostering international business relationships and strategic
Brand Management partnerships across Europe and Asia.
Proven track record in leading high-impact communication
Clients relations & Sales initiatives that drive organisational growth and enhance brand
visibility in global markets.
Stakeholder Engagement

PR & Journalism EDUCATION

Software Architecture Ph.D.'s in International Law Oct 2020 - Oct 2026
Taras Shevchenko National University of Kyiv (International Relations
Government Relations Institute), Ukraine, Kyiv

Diplomacy & International Reserve Officer 2002 - 2004
relations Military Institute of TC and IT / National Technical University of
Ukraine, Kyiv
International and National law
Master’s in Management (Institute of 1998 - 2004
IT Security & R&D Energy Saving and Energy)
National Technical University of Ukraine, Kyiv
Multi-platform R&D
EMPLOYMENT
Copywriting & Creative
Founder and Managing Director Mar 2015 - Present
Cross-func Coordination BUR.Consulting (ТОВ “БУР.СИСТЕМC”), Kyiv, Ukraine
found clients from EU, China and Ukraine.
LANGUAGES developed and implemented advertisement and
communication projects.
Ukrainian orchestrated advertising campaigns that enhanced global &
local markets influence
designed and executed comprehensive advertisement and
Russian communication strategies tailored to diverse international
markets.
English Operational Communication Officer Aug 2024 - Jan 2025
International Committee of the Red Cross (ICRC), Kyiv, Ukraine
consulted on communication strategy development
HOBBIES executed messaging alignment with organizational objectives
led cross-departmental messaging initiatives
Reading developed targeted communication plans to support
operational goals and enhance stakeholder engagement.
Cycling coordinated crisis communication efforts to ensure timely and
accurate information dissemination.
Photography monitored and analyzed communication effectiveness to

PROFESSIONAL optimize messaging strategies.
HONORS & AWARDS
Director Mar 2015 - Aug 2024
Among TOP35 marketers BUR.SYSTEMS LLC. (ТОВ “БУР.СИСТЕМC”), Kyiv, Ukraine
under 35 developed secure multi-platform communication solutions
2013 created few MVPs targeting different markets (IT, radio-
MMR electronics)
negotiated partnerships for investments attracting.
Among top25 best digital
marketing managers Head of Corporate Marketing Group Dec 2012 - May 2014
2012 SAMSUNG Electronics, Kyiv, Ukraine
AdReport increased market share of premium segments (21.4% -> 34.3%).
launched Samsung Galaxy S5 with record-breaking sales
"Silver medal" Samsung is most loved global brand among Ukrainians 4 years
2011 in row accordingly to TNS, GFK/MMR omnibus
Kiev International Advertising Samsung awarded by 5 (from 10) honors / Segodnya CSR
Festival national rating.
for “Samsung Hope for
Children” / CSR Head of Brand Marketing/ PR/ Media/ Feb 2012 - Dec 2013
Government Relations Team
"Best PR & Brand Performance" SAMSUNG Electronics, Kyiv, Ukraine
2011 led PR/media teams
Global Samsung PR Summit earned CSR and branding accolades.

Head of Brand Marketing & PR Team Feb 2011 - Jan 2012
SAMSUNG Electronics, Kyiv, Ukraine
managed Brand, PR & CSR strategies for flagship product
support.

Senior PR Manager Apr 2009 - Dec 2010
SAMSUNG Electronics, Kyiv, Ukraine
developed Corporate & Product PR strategy including digital
projects.

Marketing Manager, AV Department Aug 2008 - Apr 2009
SAMSUNG Electronics, Kyiv, Ukraine
managed full marketing cycle and media strategies for AV
Department.

PR Manager, AV Department May 2007 - Aug 2008
SAMSUNG Electronics, Kyiv, Ukraine
launched AV PR strategy
managed national media relations.

Director of Energy supply sector Sep 2002 - May 2007
"МОКІК" LLC., Kyiv, Ukraine
directed the development and maintenance of energy supply
strategies ensuring reliable and cost-effective delivery across
international market.

Chief Editor & Head of Office Mar 2004 - May 2007
FINESTREET / IT Expert, Moscow, RF
revamped magazine from technical to broader IT-business
format
managed daily operations of the office, ensuring efficient
workflow and coordination between departments
managed sales activities.

Editor & Journalist Nov 2001 - Mar 2004
FINESTREET / Express Electronika, Remote, Moscow, RF
edited and contributed to industry content
developed and refined guidelines to ensure content quality.

Author Jun 2001 - Nov 2001
3DNEWS.RU, Remote, Moscow, RF
Authored and published insightful articles.

COURSES & TRAININGS, CERTIFICATES
French Courses 2023
Ambassadede France en Ukraine (Ukraine, Kyiv)

Digital Marketing Training May 2013
Google Inc. HQ (Mounting View, CA, USA)

Software Architectures & Apps 2014
Development
Samsung R&D University (Suwon, South Korea)

Business English Courses 2013
Internal Samsung English Language Program (Ukraine, Kyiv)

Business Essentials 2012
Samsung Institute of Global Marketing (Moscow, RF)

Communication Development and 2010
Media Seminar
Samsung Institute of Global Marketing (Moscow, RF)

Samsung Brand Camp 2010
Samsung Institute of Global Marketing (Moscow, RF)

Media Planning 2009
Starcom CIS HQ (Moscow, RF)

Effective Communication & Media Split 2009
Samsung Institute of Global Marketing (Moscow, RF)

Marcom Creatives 2009
Samsung Institute of Global Marketing (Suwon, South Korea)

Samsung Internal Marketing Trainings 2009
Samsung Institute of Global Marketing (Moscow, RF)

Marcom Project Management 2009
Samsung Institute of Global Marketing (Moscow, RF)

English Courses 2006
The International House

OTHER TRAININGS TILL 2014
• Team Leaders Course / Samsung Institute of Global Marketing
• Total To Market Investment Deployment
• Integrated Marketing Communication (IMC)
• Sales Framework / Samsung Institute of Global Marketing
• Digital Camps Management (IMC)
• Consumer Insight & Habit Formation
• Communication Development Seminar Samsung.com
• Retail Empowerment / Samsung Institute of Global Marketing
• Selling with Benefits / Samsung Institute of Global Marketing
• Brand Architecture Guideline
• Advertising Development Process
• Product Life Cycle Management & Product Marketing
• Insight Extraction III - Data Based Decision Making
• Samsung Brand Strategy Essentials
• The Secret Behind the Success: Launching Strategy Camp (IMC)
• Basics of Successful Campaign
• KPI Team Effectiveness
• Memo and Notes Writing (being excellent subordinator)
• Effective Meetings & Time Management
• Project Management / Samsung Institute of Global Marketing
• Psychological Basics of Advertising Development
• How to Drive Media Efficiency
• Brand Management / Samsung Institute of Global Marketing
• Initiatives Advertising, Value Advertising
• Basic Advertising Development
• AD & Prints Evaluation / Samsung Institute of Global Marketing