Oleksandra

Oleksandra Statkevych
Media Buyer / User Acquisition Specialist
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Kyiv, Ukraine (Remote) | [open contact info](look above in the "contact info" section)

PROFILE
Performance marketer with 6+ years of hands-on media buying and user acquisition experience across Meta, TikTok, and
Google, managing monthly budgets up to $250K. Track record of scaling paid acquisition from zero to significant,
profitable spend for consumer subscription apps, building acquisition funnels and measurement infrastructure from the
ground up, and improving performance through data-driven creative strategy. Experienced across the full UA stack:
campaign management, attribution/tracking (AppsFlyer, Amplitude, Mixpanel), creative testing systems, and
cross-functional work with martech and creative teams.

EXPERIENCE

Media Buyer (Project-Based) — AddMile — Headway Inc.Nov 2025 – Jan 2026
• Scaled paid acquisition across English-speaking markets, tripling (3x) ad spend within one quarter while maintaining
positive ROAS.
• Partnered with the martech team to improve Meta dataset tracking and signal quality, strengthening measurement
accuracy across campaigns.

Media Buyer — Creative Clicks — Health & Fitness AppNov 2023 – Nov 2025
• Built the acquisition strategy and funnels from scratch for a new Health & Fitness product, scaling monthly ad spend
from $0 to $70K while maintaining profitability.
• Set up analytics and reporting infrastructure (Mixpanel, Tableau) to track performance and inform acquisition
decisions.
• Built and led a creative team; developed a creative testing and analytics system to systematically identify winning
angles.

Media Buyer — Kilo Health — Beyond Body, Perfect Body, KetoCycleMar 2022 – Jun 2023
• Managed monthly media budgets of up to $500K on Meta for Beyond Body, maintaining positive ROAS at scale in a
highly competitive vertical.
• Generated and tested funnel and creative concepts, feeding directly into performance and conversion-rate
improvements.

Media Buyer (TikTok & Google) — United Tech2020 – 2022
• Owned end-to-end launch and management of new paid acquisition channels.
• Scaled TikTok user acquisition from $0 to $5K in daily spend in a highly competitive niche, driven primarily by
creative strategy optimization.
• Managed App Store Optimization (ASO) to support organic and paid acquisition.
• Implemented AppsFlyer and Amplitude to strengthen mobile measurement and attribution.

CORE SKILLS
Platforms: Meta Ads, TikTok Ads, Google Ads, App Store Optimization (ASO)
Analytics & Tracking: AppsFlyer, Amplitude, Mixpanel, Tableau
Strategy: Funnel design, creative strategy & testing, budget scaling, cross-functional collaboration with creative and
martech teams

EDUCATION
Psychology — Junior Researcher background in psychometrics, hypothesis testing, and statistical analysis (2015–2017)