Дарина

DARYNA PRYTULA
[open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
LinkedIn: Daryna Prytula
Product Manager Lviv, Ukraine

SUMMARY
IT & Business Analytics student with experience in web product development, user research, and product analytics. My
work involves understanding user needs, defining requirements, and turning ideas into functional solutions. My
experience includes improving user experience, prioritising features, and collaborating with teams to develop digital
products. I also have a strong analytical background in A/B testing and funnel analysis. I am actively exploring AI
technologies and their practical applications in product development.

PROJECTS & PRACTICAL EXPERIENCE
Family Memories Web Platform “Spomyn” Sep 2026 – present
Co-Founder and Product Manager
Defined the product vision, MVP scope, and priorities, taking the platform from concept to a functional web product.
Translated user and business needs into clear requirements, user flows, and development specifications.
Managed feature delivery, coordinated testing, and improved the platform through continuous iterations.
Led the development and integration of AI-powered agents to personalise the platform, simplify user interactions,
and improve the overall user experience.

Genesis Analytics Camp 3.0 Jun 2026 – Aug 2026
Product Analytics Intern
Analysed product and marketing performance to identify growth opportunities and factors affecting revenue.
Evaluated a pricing A/B test to assess its impact on conversion, repeat purchases, and revenue.
Investigated payment conversion and fraud patterns to identify revenue risks.
Developed product recommendations based on analytical findings, business impact,and data limitations.

KFC Ukraine – Product Growth Project Feb 2026 – May 2026
Business Analyst | Collaboration with KFC Marketing Team
Analysed customer needs and the KFC mobile app experience to identify opportunities to improve engagement and
loyalty.
Benchmarked 6+ QSR competitors, identifying loyalty mechanics, product opportunities, and potentialbrand
collaborations.
Designed and tested a gamified loyalty programme concept aimed at increasing engagementand repeat purchases.
Created BPMN workflows, user stories, and acceptance criteria to define the proposed solution.

SKILLS
Product Skills:Product Discovery | MVP Scoping | Product Roadmapping | Feature Prioritisation | Product Delivery |
Requirements Analysis | User Stories & Acceptance Criteria | Customer Journey Mapping | User Testing | Market &
Competitor Research | Stakeholder Management | A/B Testing | Funnel & Conversion Analysis | Product Metrics | Unit
Economics Analysis | Agile Methodologies
Technical: Python | SQL | Excel | Git
Tools & AI: Notion | Trello | Replit | Lovable | Claude | Codex | AI Agents | Agentic Loops |Prompt Engineering | AI Feature
Development
Languages:Ukrainian (native) | English (B2 Upper-Intermediate)

EDUCATION CERTIFICATIONS
Ukrainian Catholic University Product Management by Great Learning Academy 2026
Faculty of Applied Sciences UBAK 2026 – Business Analysis Conference
Bachelor’s Degree in System Analysis Analytics Camp 3.0 by Genesis Academy 2026
Specialisation: IT & Business Analytics Case Challenge 2.0 SKELAR x Horizon Capital 2026
2024 – present Oracle Cloud Infrastructure 2025 Certified AI
Foundations Associate

VOLUNTEERING & LEADERSHIP ACTIVITIES
Project Coordination · UCU (2024 – present)
Coordinated student project teams by structuring tasks, aligning responsibilities and keeping work on track.
Facilitated discussions, clarified requirements, prioritised tasks and turned feedback into clear next steps.
IT Career Kickstart · Genesis & UCU (Oct 2025)
Managed registration and scheduling for 75 attendees, helping organise the event.
Open Days · UCU (Apr 2024 & Apr 2025)
Coordinated registration and attendee flow for 125+ visitors, ensuring a smooth event experience.
“Poradnia” Psychology Conference · UCU (Oct 2024)
Supported attendees and set up the post-event feedback and certificate process.