Денис

DENIS KALININ
AFFILIATE MANAGER | iGaming | Direct Advertiser
t.me/miumountain | [open contact info](look above in the "contact info" section) | Remote or relocate | Albania

SUMMARY
Affiliate manager with 4+ years in iGaming, having worked on both sides of traffic buying: first at an affiliate network across Tier 1–3 geos, then at a direct advertiser with 6 casino brands in Tier 1 geos. Because of this, I understand how each side measures the value of a deal. This helps me agree on terms that suit the partner and pay off for the product. Before iGaming, I worked in B2B sales, so cold outreach and negotiations are a familiar part of my work.
WORK EXPERIENCE
NDA | iGamingJuly 2025 - October 2026
Affiliate Manager (Direct Advertiser)
• Sourcing new partners for 6 casino brands in Tier 1 geos, including webmasters, media buying teams and affiliate networks. Main channels are cold outreach and a personal network of contacts.
• Negotiating deal terms on CPA, RevShare, Hybrid, Flat Fee, Listing Fee and spend-based models, considering the partner’s traffic sources, geos, current volumes and scaling potential.
• Full partner onboarding, from setting up the profile in the affiliate platform to integrating tracking links and postbacks.
• Managing traffic buying with existing partners, including issuing caps and making independent decisions on rates and buying volumes. Evaluating traffic on the full set of metrics (FTD, ARPPU, CR, EPC, ROI, NGR, GGR, LTV, Repeat Deposits and Unique Active Players) and deciding on scaling or optimization.
• Representing the company at industry conferences.
• Proposed a spend + commission buying model that passed testing and became part of traffic buying.
• Checking traffic together with the anti-fraud team and resolving disputed cases with partners.
• Growing the existing base through new sources, geos and tests of other brands in the affiliate program. Reactivating inactive partners.
• Reconciliations, IOs and payouts via wire and crypto, including individual payment terms.
• Tracking partner statuses in Asana, used as a CRM.
ClickID Network | iGamingSeptember 2022 - July 2025
Business Development Manager March 2023 - July 2025
• Recruiting advertisers across Tier 1–3 geos.
• Managing the full advertiser cycle: agreements and legal terms, integration, rates and individual terms, disputed traffic cases, scaling or stopping.
• Vetting advertisers before launch (legal entity, willingness to sign an IO, related companies, credit references from other market participants) and collecting market feedback during cooperation.
• Invoicing, reconciliations and payment control; reporting to management on the status of each advertiser.
• Representing the company at conferences, including at the company booth.
Affiliate Manager September 2022 - March 2023
• Attracting and managing affiliates: webmasters, media buying teams and streamers.
• Supporting partners: selecting terms that fit their traffic for maximum return and volume growth, choosing geos, giving promotion recommendations.
• Developing individual terms of cooperation to retain key partners.
Technogalaxy LLC March 2021 - September 2022
Sales Manager
• Finding new B2B clients through cold outreach and handling inbound requests from first-time customers, maintaining databases of customers, competitors and equipment.
• Selecting spare parts, lubricants and consumables for clients’ imported construction and agricultural machinery and closing sales.
• Preparing commercial offers, analyzing the supplier market, managing procurement and signing contracts with suppliers and buyers.
• Recruiting and training staff.
EDUCATION AND CERTIFICATION
Instrument-making faculty | National Technical University of Ukraine “Kyiv Polytechnic Institute”2019
Affiliate Marketing | Major Affiliate Marketing Academy2022
SKILLS
Partner Acquisition | Negotiation | Deal Structuring (CPA, RevShare, Hybrid) | Traffic Quality Assessment | Anti-fraud | Partner Retention & Reactivation | Market Analysis
TRAFFIC SOURCES
SEO | PPC | Facebook | UAC | ASO | ASA | In-app | Email | Streamers
TOOLS
2 proprietary affiliate platforms | Scaleo | Keitaro | Google Sheets | Ahrefs | Humbl.ai | Asana | Jira | Slack
LANGUAGES
• Ukrainian – fluent
• Russian – fluent
• English – B1