Олександр

Oleksandr 100% Remote / Ukraine

LEAD WEB DEVELOPER & STUDIO FOUNDER (WORDPRESS / WOOCOMMERCE /
INFRASTRUCTURE)
Email: [open contact info](look above in the "contact info" section) Portfolio: hopeok.com.ua YouTube Bench: youtube.com/watch?v=BbVihBaZrxc

Location: Ukraine

PROFESSIONAL SUMMARY
Senior Web Engineer and Digital Studio Founder with 8+ years of commercial experience engineering, scaling, and
managing complex web platforms, e-commerce products, and high-traffic media portals. Expert in custom
WordPress theme & plugin development (PHP, ACF Pro, REST API), WooCommerce store optimization, Webflow
integration, technical SEO/AIEO, server management (DNS, Cloudflare), and coordinating cross-functional
technical teams and contributors.

TECHNICAL EXPERTISE

CMS & E-Commerce: WordPress (Custom Themes/Plugins, Gutenberg, ACF Pro), WooCommerce, Webflow,
REST API
Web Technologies: PHP 7/8, HTML5, CSS3/SCSS, JavaScript (ES6+), Modern Responsive Layouts, Figma,
Accessibility
Analytics & SEO / AIEO: Google Analytics 4, GTM, Looker Studio, Technical SEO, AIEO (AI Engine Optimization),
Schema.org
DevOps & Security: Cloudflare, DNS management, Nginx, Server administration, Mail delivery (SPF, DKIM,
DMARC)
Product & Team Management: Technical Task Specifications (ТЗ), Backlog Prioritization, UX/UI Wireframing,
Contractor/Volunteer Coordination

LEADERSHIP & DEVELOPMENT EXPERIENCE

Founder & Lead Technical Architect — Web Development Studio & R&D Lab 2018 – Present
Architected and launched dozens of custom client web projects, media portals, and online stores on WordPress,
WooCommerce, and Webflow from initial concepts to deployment.
Engineered custom PHP modules, Advanced Custom Fields (ACF) structures, and REST API integrations to
streamline content management for editorial teams.
Managed technical operations for e-commerce platforms: catalog setup, checkout optimization, CRM integration,
payment gateways, and custom XML product feeds.
Formulated clear technical task specifications (ТЗ) for designers, frontend developers, and third-party contractors;
supervised execution, code quality, and delivery deadlines.
Configured web analytics dashboards (GA4, Looker Studio) to track user funnels, conversion rates, abandoned carts,
and key operational metrics.
Maintained domain security, SSL certificates, Cloudflare WAF/CDN rules, and DNS records (SPF, DKIM, DMARC) to
guarantee 99.9% web uptime and email deliverability.

Senior Full-Stack Web Developer — Digital Solutions 2016 – 2018
Developed responsive, pixel-perfect WordPress templates from Figma designs, ensuring strict adherence to SEO best
practices and page speed optimization (PageSpeed Insights).
Implemented multi-language site localization structures and automated content synchronization routines across
distributed web resources.

PRODUCT & SYSTEMS MINDSET

Full-Cycle Digital Resource Ownership: Combines deep hands-on technical skills (PHP/WordPress/Server tuning)
with a strong product vision. Capable of independently auditing web infrastructure, setting up clear developer task
pipelines, and systematically improving user experience, SEO/AIEO ratings, and e-commerce conversion rates.

EDUCATION & CREDENTIALS
Specialist Degree in Computer Engineering Ukraine
Languages: Ukrainian (Native), English (Upper-Intermediate).

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