Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20943928/

Work experience

Head of Digital

from 07.2025 to now (1 year 5 months)
Gepur, Дистанційно (Легка промисловість)

Fashion e-commerce (women's clothing): thousands of orders per month, ~4,000 SKUs, ad budget up to UAH 2M/month.

Results:
- In a market shrinking due to the war: year-over-year growth in paid-channel revenue and +30% traffic from Google Ads.
- Introduced profit-based digital budgeting: together with the finance team, set a minimum ROAS and a growth plan for each channel.
- Personally launched and run advertising in ChatGPT (OpenAI Ads) as a new acquisition channel.
- Launched marketing for the group's D2C brand in the US (Shopify, Google Ads).

Responsibilities:
- Lead a team of 5 in-house specialists (Google Ads, Meta Ads, SEO, Retention) plus contractors (CRO, UI/UX audit, data analytics, production); coordinate content, copywriting and design teams.
- Digital strategy and budget allocation across acquisition and retention; control of ROAS, CAC and spend.
- Performance: Google Ads (Search, Shopping, Performance Max, Demand Gen, YouTube) and Meta Ads (Advantage+).
- SEO and retention strategy (email, Viber, push).
- Tracking and analytics: GTM → GA4, Meta Conversions API, remarketing audiences.
- Mobile app: install campaigns, AppsFlyer integration with ad platforms.
- Launch and promotion of an AI virtual try-on beta on the website and app.
- Experimentation process (GrowthBook + GA4): hypotheses, sample size and test duration, specs for developers.
- Google Merchant Center feed optimization for Shopping, PMax and AI search.
- Performance side of the company rebrand; MVP of an AI bot on Claude API giving the team access to GA4 data.

Marketing Director

from 11.2023 to 07.2025 (1 year 9 months)
Pobedov (now Slavni), Дистанційно (Легка промисловість)

Men's fashion brand with in-house production: ~40 employees, revenue ~UAH 6M/month, ad budget ~UAH 1M/month; main channels Instagram and website.

- Owned marketing strategy, budget, market and competitor analysis, team motivation.
- Team of 4 in-house plus an IT team (staff and contractors) for website development and support.
- Took the brand to the key Ukrainian marketplaces and price aggregators; when their traffic fell and fees rose, exited based on unit economics and reallocated the budget.
- SEO, PPC, SMM, campaign performance analysis, strategy sessions and sprints.

Marketing Director

from 05.2023 to 08.2023 (4 months)
Hajus AG, Дистанційно (Роздрібна торгівля)

German retailer: 12 EU countries, 4 sub-brands (baby products, home coolers, women's lingerie, home & garden), turnover ~€10M/month, ad budget ~€150k/month.
Brief: stop a steady decline in online sales; PPC drove ~70% of revenue.

- Rebuilt the PPC department from scratch: replaced the team including its head, led the function myself, hired and trained new specialists.
- Brought sales back to pre-decline levels within 4 months.
- Sales plan by channel and country; daily control of CR, cost-of-sales ratio and performance by channel, brand and category; team KPIs.

Marketing Manager

from 05.2022 to 03.2023 (11 months)
Endorphone, Дистанційно (Роздрібна торгівля)

- Marketing audit, strategy, audience segmentation (JTBD), CRO.
- Built an in-house and outsourced team; briefed and managed contractors (PPC, design, front-end, copywriting, SMM).
- Ran paid social myself.
- Tested entry into Spain, Italy and France.

Marketing Director

from 05.2020 to 04.2022 (2 years)
Svet Agency, Харків (Маркетинг, реклама, PR)

Marketing director of the agency and outsourced CMO for its clients.

- Dozens of projects, including Volvo, Dom Plus, E-Ticket, municipal projects (parking, healthcare reform), a concierge service in Monaco and retail.
- Strategies covering performance marketing, positioning, tone of voice, SERM and SMM.
- Led client marketing teams and contractors (design, SMM, PPC, Facebook Ads, sociological research).
- Mentored junior specialists; sold agency services to decision-makers.

Marketing Specialist

from 10.2019 to 03.2020 (6 months)
WEB-MACHINE, Харків (Маркетинг, реклама, PR)

- Google Ads and Facebook Ads for the agency and its clients (on my own and with the PPC team).
- SMM strategies for clients; market and competitor research; SEO and SERM specs.
- Organized work of in-house specialists; agency website (Joomla).

Marketing Specialist

from 03.2019 to 10.2019 (8 months)
DeniGroup, Харків (IT)

- Built marketing from scratch: Google Ads, Facebook/Instagram Ads, social media, website improvements (OpenCart).
- During scaling, brought in and managed SEO, PPC, SMM and design contractors.
- Desk and field research of the market and audience; search for new acquisition channels.

Operations Director

from 04.2016 to 12.2018 (2 years 9 months)
ARMAK LLC, Moscow, Інші країни (Автобізнес та автосервіс)

Achievements:
- Turnover +~250%, profit ×3, headcount ×2.
- Designed a workflow that cut warranty cases to almost zero.
- Introduced sales scripts and social media as a sales channel, reducing dependence on paid search.

Responsibilities: contracts with clients, CRM reporting, scheduling of specialists and sales, hiring, online and offline promotion strategy; acted as CEO in his absence.

Education

Kharkiv National Automobile and Highway University

Transport Systems, Харків
Higher, from 2012 to 2017 (5 years)

Additional education and certificates

Udemy: Google Ads, Facebook Ads, SEO, Business Analytics, Marketing Fundamentals, Python, HTML/CSS/JavaScript

Online courses

Knowledge and skills

• Bitrix24
• Trello
• AmoCRM
• Worksection
• Google Ads
• Meta Ads
• TikTok Ads
• Microsoft Ads
• LinkedIn Ads
• Pinterest Ads
• OpenAI Ads
• Google Analytics 4
• Google Tag Manager
• Meta Conversions API
• Looker Studio
• Power BI
• SQL
• Python
• Google Merchant Center
• AppsFlyer
• Firebase
• Microsoft Clarity
• Google Search Console
• Ahrefs
• Semrush
• Serpstat
• ESputnik
• SendPulse
• KeyCRM
• Shopify
• WooCommerce
• Magento
• Rozetka
• Prom.ua
• Figma
• Jira
• Make
• N8n
• Claude Code
• Користувач ChatGPT
• A/B-тестування
• Юніт-економіка
• P&L
• Бюджетування
• Digital-стратегія
• Performance marketing
• Управління командою
• Антикризове управління

Language proficiencies

• English — average
• Ukrainian — fluent

Additional information

Head of Digital | E-commerce & Performance Marketing

Head of Digital with 11 years in marketing, 7 of them in leadership roles, including fashion and e-commerce. I currently run a digital department with an ad budget of up to UAH 2M/month across Google Ads, Meta Ads, SEO and Retention.

Strengths: performance marketing, analytics (GA4, GTM, Looker Studio, SQL, Python), profit-based budgeting, building and turning around teams. At a German retailer (12 EU countries, €150k/month ad spend) I rebuilt the PPC department and brought sales back to pre-decline levels within 4 months.

As a leader I am hands-on, analytical and take the team from task to result. Looking for a remote Head of Digital role in e-commerce, D2C or a product company. Full-time.

Languages: Ukrainian — fluent (C2), English — intermediate (B1), Russian — fluent.

References from every employer available on request.