- PRO
Наталия
Head of Marketing, PR
- Employment:
- Full-time, part-time.
- Age:
- 49 years
- City:
- Kyiv
Contact information
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Work experience
Head of Marketing and Communications
from 05.2015 to 12.2021
(6 years 7 months)
AVELLUM, Kyiv (Legal)
According to the annual PLS (Promotion of Legal Services) Top Teams research by Yuridicheskaya Praktika publishing house, I was recognised as:
- "Best communications manager of a law firm" 2017, 2020 award
- "Best marketing manager of a full-cycle law firm" - 2019
- "Best brand manager of a law firm in Ukraine" award in 2018 and 2016
AVELLUM marketing department
- enters the Platinum League of marketing departments of Ukrainian law firms since 2018
- entered the Top 10 marketing departments of Ukrainian law firms in 2016
Some of my achievements with AVELLUM, at a glance, are:
- Deep involvement in the complex process of the merger of two law firms on the Ukrainian market in 2018, including consistent communication on the market
- Development and introduction of AVELLUM brand refreshment in 2016
- Development and launch of AVELLUM's new website and two Facebook pages (AVELLUM and Join AVELLUM), as well as giving a push to our LinkedIn page
Responsibilities
- creating, budgeting, and implementing business development plans and activities to help to raise the profile of the firm
- identifying and pursuing profile-raising opportunities in key industry and professional publications
- brand development
- competitive landscape monitoring and analysis- submitting information for a range of legal directories, rankings, and awards;
- firm membership in associations
- identifying, soliciting, and supporting speaking and sponsorship opportunities at conferences and events
- event planning and management
- planning, executing, and monitoring marketing campaigns (print and online advertising and negotiating media buys and associated contracts)
Head of Marketing and Communications
from 03.2006 to now
(18 years 6 months)
PwC Ukraine (Audit, consulting, tax and legal services)
Planning and management:
-marketing plan development; reporting to the Partners of the firm
-creating marketing department, streamlining and administering marketing processes
-successful people placements and split of responsibilities, control and evaluation
-driving marketing team of 3 people
-cooperating with other departments
-budgeting, tenders, contracts
Communications:
-planning;
-forming pool of loyal journalists and ongoing relations with them; searching and developing new contacts, work with key speakers and newsmakers of the firm, preparation, proofreading, copywriting and placement of articles/quotes/releases; press-conferences
-monitoring of references in mass media
-supervising website for Ukraine
-internal marketing and communications (events, internal newsletter, etc)
-regular inductions to joiners
-initiated and conducted brand trainings for staff
Business development:
-running client satisfaction surveys (three in FY2010)
-input to the proposals to clients
-CRM implementation in 2011-2012
-creating plan and budget of company participation in external conferences
-events management (business breakfasts, conferences for clients and targets);
-collecting info on external events, advising management on participation and sponsoring;
-creation and coordination of the community of former employees for Ukraine from 2006;
-support to global and regional projects or researches
-research (competition, companies, markets, people, clients)
Brand:
-assuring compliance with corporate visual identity standards, production of branded items, branding of offices and buildings
-advertising, media planning;
Supporting CSR program, initiating Green Office programme in 2010
Marketing and Internet Coordinator
from 05.2002 to 03.2006
(3 years 10 months)
KLM Royal Dutch Airlines (Transportation and logistics)
-Planning and coordination of the marketing plan and budget for KLM Ukraine, reporting expenditures;
-e-sales coordination for Ukraine;
-content management of www.klm.ua and website for KLM travel agents
-managing KLM e-newsletters - four different subscriber databases;
-PR;
-coordination of Flying Blue frequent flyer program (B2C), Air France-KLM;
-work with local and central advertising agencies on production and adaptation of TV, radio, internet and print advertisements of KLM
-preparing briefings, checking layouts, media planning / buying
-Trade Incentive Program for KLM agents: launch, smooth running and helpdesk
-analysis of competitors and airline industry, preparing weekly reports
-helpdesk for members of BlueBiz corporate loyalty program (B2B)
-production of KLM branded materials
Education
The Netherlands Institute of Marketing (NIMA)
Marketing Management, Kiev
Higher, from 2008 to 2009 (3 months)
Kiev State Linguistic University
Teacher of English and French, Kiev
Higher, from 1992 to 1997 (4 years 9 months)
Additional education and certificates
Competitive Strategy, open online course by Ludwig-Maximilians-Universität München on Coursera platform
2013, 6 weeks
Advanced Competitive Strategy, pen online course by Ludwig-Maximilians-Universität München on Coursera platform
2014, 6 weeks
International Marketing Business Academy, Kyiv
2020
Knowledge and skills
- MS Office
- HCL Notes
Language proficiencies
- Ukrainian — fluent
- Russian — fluent
- English — advanced
Additional information
Driver's license category B, from 2006.
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