Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/2462162

Work experience

Head of Marketing

from 02.2019 to now (5 years 4 months)
XSPORT (TV channel and site), Київ (Media (Sports))

Marketing analytics, communications, promo and advertising, PR

Head of Sales

from 01.2018 to 01.2019 (1 year)
mobster.agency (Mobile Ads Network), Одеса (Internet advertising)

Sales, client service, media-planning. Achivements: +12 clients, $200K+ income

Head of Marketing

from 08.2017 to now (6 years 10 months)
ELSA, Одеса (Clothes, fashion)

Marketing, advertising, creating and maintaining of the site (WordPress)

Sales manager

from 12.2016 to 11.2017 (11 months)
Inter-Reklama, Київ (Advertising, Mass Media)

Advertising sales, Media Planning, Work with Customers and Partners

Marketing Director

from 08.2015 to 03.2016 (7 months)
Content Media Service (Sales-house), Київ (TV advertising, TV sponsorship)

Market research, developing and optimizing sales tools, taking part in price developments, developing and supporting analytical reports, developing and amplifying sales team capabilities

Expert

from 03.2015 to 09.2015 (6 months)
“Kwendi” Media Audit company, Київ (Media audit, media research, media planning consultancy)

Media tendering, media analysis, media audit, consulting clients regards international (CIS) markets

Consultant

from 09.2014 to 10.2014 (1 month)
Media Partnerstvo/Media Group Ukraine, Київ (Media, advertising)

Consultant on media planning for political campaigns
- Research, analysys of competitors' activity, consulting, media planning
- (temporary work as consultant during political ad campaign period)

Marketing and sales manager

from 12.2008 to 06.2014 (5 years 6 months)
1plus1 media, Kyiv (Media, Marketing, Advertising, PR, Production, Broadcasting)

Main responsibilities:
-Sales and negotiations, client service
-Taking part in development of services for clients, special software (Smart1, RedButton), promotion and support of services and software (trainings and education, special events, client service and feedback, PR and communications)
-Advertising traffic management
-Research and planning

Buying and Research Director

from 07.2008 to 12.2008 (5 months)
Advertising media agency MPG (Media Planning group – ADV, Havas), Київ (Advertising, media planning)

Main responsibilities:
-Buying and research coordination, negotiations, planning buying strategy, media and tracking researches, CPP and CPTRP optimization;
-Planning campaigns, media market analysis, pitching/participation in tenders

Key contributions/Achievements:
-Took part in pitching and developing media strategies for clients, consulted clients on the matter of tracking researches, wrote an article about mediaplanning in co-authorship with media director, negotiated buying conditions for clients, managed advertising campaigns for clients;
-Main clients: Nissan, LVMH, Puig, Mironovskiy khleboprodukt, Dobra voda, Stoik, Allianz

Research director and media planner

from 07.2007 to 07.2008 (1 year)
Advertising media agency Mindshare (Group M, WPP), Київ (Advertising, media planning)

Main responsibilities:
-Media market research, analytics, tracking surveys, planning.

Key contributions/Achievements:
-Took part in developing media strategies for clients, consulted clients on research and analytics matters, managed tracking survey for Roshen, provided more than 30 reports and media plans;
-Main clients: MTS, LG, Roshen.

TV-buyiing Director, Strategic planner

from 07.2005 to 07.2007 (2 years)
Advertising media agency MPG (Media Planning group – ADV, Havas), Київ (Advertising, media planning)

Main responsibilities:
-Buying and research coordination, negotiations, planning buying strategy, media and tracking researches, CPP and CPTRP optimization;
-Planning campaigns, media market analysis, pitching/participation in tenders

Key contributions/Achievements:
-Took part in developing media strategies for clients, pitching, negotiated TV-buying deals for clients;
-Took part in developing media strategies for clients, pitching, placed more than 150 advertising campaigns on TV, provided more than 70 reports and mediaplans, mastered main research, planning and TV-buying software, mastered network advertising agency’s software and principles of work;
-Main clients: Nissan, LVMH, Puig, Mironovskiy khleboprodukt, Dobra voda, Stoik, Allianz.

Researcher, media planner

from 10.2004 to 07.2005 (9 months)
DOORS Consulting, Київ (Advertising research, Out of Home Advertising, media research, media planning)

Main responsibilities:
-Analytic work, analysis and audit of address programs and planning, optimization of outdoor address programs, client service.

Key contributions/Achievements:
-Provided more than 50 reports and outdoor-media plans, took part in outdoor media audit for Altadis (Gauloises), provided about 3 minor outdoor campaigns for Samsung, took part in outdoor traffic surveys and to some extend in developing special software, mastered Outdoor media market software;
-Main clients: Advertising agencies, Altadis, Samsung.

Media-assistant

from 05.2004 to 10.2004 (5 months)
Advertising agency of full cycle “Forwards”, Київ (Media, Marketing, Advertising, PR, Design, Production)

Main responsibilities:
-Analytic work, controlling address program, preparing reports.
-Main clients: LG.

Education

University of Banking at National Bank of Ukraine

Finance and credit, Київ
Higher, from 2011 to 2014 (2 years 6 months)

Finance and credit, financial management, risk management, statistics

National University of "Kyiv-Mohyla academy"

Sociology, Kyiv
Higher, from 1998 to 2005 (6 years 9 months)

Main subjects: methodology of research, statistics, sociological theory, communication theory, public relations.

Additional education and certificates

Marketing school "Be First". Course: Marketing growth

2012, 2 months

White Sales School. Course: Sales

2013, 2 months

An introduction to marketing (online course @ www.coursera.org, Wharton University)

2015. 2 months

Internet-marketing Academy “WebPromo experts”. Course: Internet marketing start

2016. 2 months

Internet Media (online course @prometheus.org.ua. Institute of journalism of KNU Taras Shevchenko)

2016, 1.5 months

Google Academy: Google Digital Workshop

2016, 2 months

Solo learn: HTML Fundamentals

July, 2017

Solo learn: CSS Fundamentals

August, 2017

Solo learn: Java Script Tutorial

August, 2017

SoloLearn: Python 3 Tutorial

Sep 2017

SoloLearn: PHP Tutorial

Oct 2017

SoloLearn: SQL Fundamentals

Oct 2017

Google: Analytics advanced course

2018, 1 month

Google Ads Search Certification

2018, 1 month

Google Ads Video Certification

2019, 1 month

Knowledge and skills

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent
• Spanish — beginner

Additional information

Goal oriented, responsible, flexible, 100% team player; open-minded, logical thinker, sympathetic, realistic and optimistic, motivated and communicative, sociable and stable, tolerant and responsible.