Павло

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Work experience

Chief Marketing Officer

from 12.2017 to now (6 years 5 months)
Logistic company, Київ (Ocean container shipping, truck delivery and customer clearance))

Developing online lead generation and new sales channels. Creating and management of Landing pages Launch PPC campaigns Design new concept of company website SMM (Facebook)
Email marketing. Creating content and planning the email companies, new business promotion and sales within email companies
Off line activities and sales support Providing seminars and business lunches, management of potential client bases: analysis, segmentation and lead generation
Re-branding company corporate style and its implementation, creating the brand book basement
Implementing and manage the marketing budget
Research of logistic markets of Europe, China, Ukraine, research other markets for new business opportunities: Chinese E-Commerce market, Slovakia real Estate, USA cars etc.

Achievements
Start sales through new channels
Fulfillment of planned ROI

Head of Marketing

from 04.2014 to 12.2017 (3 years 8 months)
ZV Sevastopolstroy, Київ (Real estate)

Building, developing and implementing marketing strategy
Budgeting. Manage the development and implementation of sales & marketing plans within agreed budget Management and distribution of marketing budget across multiple channels
Lead offline and online advertising and promotion activities Generating leads for the sales team by planning, executing and doing optimization of online and offline marketing campaigns;
Developing digital strategy. Websites and landing pages management, including content and SEO. PPC management SMM (Facebook, VK)
Marketing research of real estate market of Ukraine & Russian Federation and local markets of Crimea and Kyiv regions Providing systematic market analysis and competitors' analysis; Providing short and long-term market forecasts providing and correcting sales forecast and sales plan
Product development Сreating of new concept of residential real estate projects in cooperation within architecture Department. Improving residential and commercial concept of existing projects
Lead pricing strategy and tactic
Achievments
Fulfillment the annual sales plan during all period, increase sales profitability

Head of Strategic Marketing Department

from 05.2011 to 03.2014 (2 years 10 months)
SI BIS, Київ (system integrator)

- analysis of the IT market trends and its segments, development of recommendations for work with customer's sectors, such as financial, industrial, trade. Research of development potential of IT market and related markets, SWOT-analysis, PEST-analysis;
- analysis demand for new products and lines, -determination of market shares by lines and products, sales shares by vendors;
- observation and analysis of competitors activity (market shares, competence, projects, sales structure,etc);
- analysis of realized projects and the company sales portfolio, development of recommendations for improvement;
- Research&Solution Development Marketing (products and solutions range formation on the basis of analysis of customers needs and market trends;
- development of marketing strategy, and also the company marketing program to be reflected in the annual business-plan.

Head of Strategic Planning and Marketing Analysis Department

from 04.2006 to 04.2011 (5 years)
Promkabel-Elektrika (wholesaler of cables, electrical equipment and lighting)

Main achievements:
- system of marketing analysis, including internal and external marketing analysis: SWOT-analysis, segmentation and ABC-analysis of customers, analysis of competitors, suppliers, calculation of market volume, analysis of its dynamics, selection of perspective segments
- conducted research of small batch and retail sectors, on its basis a new format was created – “warehouse store”
- adjusted the system of creation and processing target customers databases, their transfer to the sales department, partially – further control of processing;
- developed a middle term marketing strategy (3 years), corrected the marketing part of the anti-crisis plan, prepared a plan for covering new customers segments: agriculture, industry, power sectors.
- jointly with the trade and products marketing department developed and implemented the system of price-making (realized “the price leader” tactics, organized regular monitoring of competitors prices, adequate reaction to price changes, automated processes of price renewal on the basis of the 1C 7.7 system), for wholesale and retail sectors;
- created a system of goods range management, formed a team of product-managers, conducted analysis and optimized goods range, from time to time unprofitable goods are taken out, new products are picked and introduced;
The company turnover increased by 60%, coverage of construction companies in Kiev region constituted 35%, share in marginal profits of small batch sector increased by 100%.

Marketing and Development Department Head

from 02.2004 to 04.2006 (2 years 2 months)
JSC “Kabelelektro” (wholesaler of cables, electric machinery, large network company)

Marketing department was organized from scratch, a team was formed, the following tasks were successfully solved:
- conducted analysis of the market for cable, electric machinery, a middle term strategy was developed on its basis;
- organized the company promotion campaign, including conduct of exhibitions, seminars and presentations of products, promotion over the Internet, advertising in mass media, preparation of hand-outs;
- jointly with regional development department conducted analysis of regions of Ukraine regarding appearance at local markets, on the basis of the analysis opened and run profitably representative offices in cities: Kharkov, Dnepropetrovsk and Kremenchug;
- adjusted price-making system, including regional representative offices
- organized and developed jointly with the IT-department the system for secure keeping of confidential economic information, adjusted the access system on the basis of 1-C;
- conducted analysis of goods range, conducted analysis of customers needs – construction companies and industry, on the basis of the analysis data a new group was introduced into the products portfolio – electric machinery
Achievements: Sales increased by about 40%, sales structure changed (cables/electric machinery ratio) 60/40, marginal profit increased by 30% because of the structure change
Regional coverage increased because of opening new representative offices in Kharkov, Dnepropetrovsk, Kremenchug and development of dealer network in non-covered regions

Marketing Department Head/Leading marketing specialist

from 03.2000 to 02.2004 (3 years 11 months)
Ukrainian metallurgical company (seller and exporter of rolled metal in Ukraine)

- created a pricing for wholesale customers, including the head office and regional representative offices;
- conducted researches of segments special sorts of rolled metal of Alchevsky metal plant and DMKD metal plant such as carriage axes, pellets, Larssen-type steel sheet piles, milling balls, etc;
- with basis of the research formed the system of formation of the “hot” base of customers from Ukraine and the CIS and their transfer to the sales department, re new segments of consumers:
- launched for export to Russia, Belorussia, Kazakhstan, Turkmenistan;
- adjusted the system for control of advertising activity in regions (brand “Pervyi supermarket metalla”);
- developed a new sector – production of forged products under “Koval Vakula” brand, developed and realized a promotion plan for this sector

Education

Kiev National University of Trade and Economics

Marketing, Kiev
Higher, from 1995 to 2000 (4 years 5 months)

Knowledge and skills

Language proficiencies

English — average