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Work experience

Database marketing consultant

from 06.2014 to 02.2016 (1 year 8 months)
OSD Group, Kyiv (Marketing consulting agency)

1. Customer analytics in e-commerce and retail business. Segmentations, LTV analysis, understanding customers behaviour in order to deliver effective communication.
2. Loyalty and retention program development
3. Analysis of marketing activities effectiveness.
4. Sales forecast

Data analyst

from 04.2012 to 05.2014 (2 years 1 month)
modnaKasta.ua, Kyiv (E-commerce fashion retail)

- Development and support of KPIs system for e-commerce project
- Customer analytics and segmentation
- Web analytics
- Email marketing effectiveness analysis
- Database marketing
- Marketing efficiency evaluation

Market Research Manager

from 10.2010 to 04.2012 (1 year 6 months)
Nestle Ukraine, Kyiv (Food industry)

- managing “ad hoc” research projects for beverage markets
- communication with marketing team and setting research objectives
- coordination of external agencies
- continuous projects support for all Nestle business (retail audit, brand tracking, product tests, consumer household panel)
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

Market Research Manager

from 12.2008 to 09.2010 (1 year 9 months)
JTI, Kyiv (Food industry)

- managing “ad hoc” research projects
- communication with marketing team and setting research objectives
- managing external agencies
- supporting consumer tracking study
- research results summarizing and presentation
- ongoing market and consumer trends monitoring and analysis

Senior Methodologist / Project Manager

from 02.2003 to 11.2007 (4 years 9 months)
GFK, Kyiv (Mareket Research)

Senior Methodologist (2004-2007)

- development of research and data analysis methodology
- accumulation of knowledge about methodological tools of GfK group
- statistical analysis of quantitative research data
- project proposals preparation
- preparation of analytical reports and marketing strategy recommendations
- brand and advertising tracking studies

Senior project manager (2003-2004)

Managing of quantitative research projects; responsibility for financial market studies.
-communication with the clients and setting research objectives
-analytical reports preparation
-research results presentation to clients
-project proposals preparation
-research methodology development
-statistical analysis of quantitative research data
-development of questionnaires and other field materials
-controlling of field work and data processing function

Education

National University of Kyiv-Mohyla Academy

Sociology, Kyiv
Higher, from 1998 to 2004 (5 years 9 months)

Additional education and certificates

Coursera.com

Data Science Specialization, 6 month

The Analytics Edge on edX.com

3 month

Knowledge and skills

Language proficiencies

• English — advanced
• Russian — fluent
• Ukrainian — fluent