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Work experience

Head of Organic Growth

from 06.2025 to now (1 year)
Giftmall, Дистанційно (IT)

Lead strategy and execution of all organic channels, overseeing technical SEO, content strategy, and link-building initiatives. Responsible for building and managing the SEO team, implementing process automation to scale operations, and continuously optimizing workflows to maximize traffic, engagement, and conversions. Focus on data-driven growth, operational
excellence, and aligning SEO initiatives with business goals.

Organic Growth & SERM Lead

from 05.2024 to 05.2025 (1 year)
SKELAR, Дистанційно (IT)

Developed and scaled organic channels for Liven from the ground up, driving brand visibility, user engagement, and sustainable growth. Focused on SEO and Search Engine Reputation Management (SERM) to ensure top-ranking, high-quality websites reflected positively on the brand. Built content strategies, optimized site architecture, and managed link-building efforts while monitoring performance and implementing data-driven growth initiatives to strengthen brand authority and online reputation

Organic Growth Lead

from 01.2023 to 05.2024 (1 year 5 months)
TechMagic, Дистанційно (IT)

Responsible for growing company websites in international markets. Developed and executed SEO and organic growth strategies, including technical SEO, content optimization, keyword research, and competitive analysis. Collaborated with content, marketing, and engineering teams
to implement scalable SEO solutions, driving improved search visibility,rankings, and conversions.

Head of SEO Products

from 01.2022 to 12.2022 (1 year)
Promodo, Харків (Маркетинг, реклама, PR)

Defined and executed SEO product strategy focused on scalable organic growth through automation and systemization of key SEO workflows. Built systems for automated expired/drop domain discovery, large-scale content generation, and link-building databases. Implemented automated link prospecting and building processes, launching programmatic SEO initiatives to maximize efficiency and scale. Monitored performance through analytics, experimentation, and data-driven growth optimization.

Head of SEO

from 11.2018 to 01.2022 (3 years 3 months)
iDeals Solutions, Kiyv (IT)

Responsibilities:

- SEO Department managing and growing.
- General SEO strategy development and implementation.
- Maintaining web production for internal clients ( marketing websites, landings and marketing materials technical development) .
- Supervising separate strategies of department`s Teams: content strategy, linkbuidling strategy, development strategy and plans.
- Development and implementing CRO strategy: analytics setting up, users behavior analysis, hypothesis providing, A/B tests.
- Internal tools and platforms for work automatization development
- Budgeting based on ROI and LTV metrics
- Hiring, developing and mentoring the Team


Achievements:

Management:

- Grown SEO department from 6 members to 19 members for 2.5 years.
- Only two team members have left the Team because of sphere of work changing.
- New team leaders have grown inside department.
- Regular team performance assessment and personal development plans approach implemented.

SEO:

- Covered up to 30 % of all organic search around the world in company`s two niches with satellites network.
- Stable leads generation from organic search.
- PBN system with more that 1000 websites developed.
- Run PPC campaigns for satellites for additional traffic and leads generation


Design and CRO:

- Increased conversions on satellites projects twice for 1.5 years, increased amount of leads accordingly


Tools Development:

- Internal tool for PBN management developed
- Internal tool for satellites projects management, effectiveness and market coverage controlling, positions checking
- Internal tool for automated link-building

Senior SEO Specialist/Team Lead

from 07.2016 to 10.2018 (2 years 4 months)
iDeals Solutions, Киев (IT)

Full realization of SEO strategy and work andjustment:
- Building of working process
- Recruiting
- Search Data analysis with help of Ahrefs and Google Adwords
- Creating of Semantic Core
- Control of sites localization into different languages
- Control of content-writers works
- New sites launching ( developing of brand, design, content)
- Education for Junior SEO Specialists
- Creating of database for information storage\
- Achievement of targets within the fixed period

Achievements:
- Successful hiring of team (lJunior SEO Specialists, copywriters, transaltors)
- Developing of team and rising of professional level
- Localization of company`s site into different languages
- Development and launching of new sites oriented
toward local markets (means not English speaking)
- Collecting of Keywords for optimization
- Successful achievement of TOP 1-3 in German, Portuguese and Spanish Speaking countries.
- Widening of Keywords amount in search and TOP
- Increasing of traffic

SEO Specialist

from 05.2016 to 01.2017 (9 months)
Saleslion Ukraine, Киев (Маркетинг, реклама, PR)

SEO toward Finnish market. Leading of 30 projects simultaneously.

Junior SEO/ Linkbuilder

from 01.2016 to 07.2016 (7 months)
iDeals Solutions, Киев (IT)

Working with Google Analytics and Search Console. Registration of profiles with links inserting. Collecting of base of donors for comments link-building, checking of positions, cooperation with content-writers. Creating of Spin Articles.

Translator

from 09.2013 to 01.2017 (3 years 5 months)
Freelance, Киев (Маркетинг, реклама, PR)

Translation from English into Ukrainian and Russian and vice versa.

Education

KNEU named after Vadym Hetman

International Economy Faculty, International Business Management, Kyiv
Higher, from 2017 to 2019 (2 years)

Master of Economics

National Pedagogical University after Dragomanova

Foreign department, Киев
Higher, from 2012 to 2016 (4 years)

Bachelor Degree in Translation.

Additional education and certificates

Google Analytics from Roman.ua

2019, 4 months

Knowledge and skills

• SEO
• Development of SEO strategies

Language proficiencies

• Ukrainian — fluent
• English — advanced
• German — average

Additional information

Strong desire and aspiration to self-development and people development.
Hyper activity during work processes.
Strong state position.