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Work experience

Head of brand marketing department

from 08.2015 to now (8 years 9 months)
«Baltika-Baku Breweries Carlsberg Group», Baku Azerbaijan (Food industry)

Lead, develop and implement the brand strategy, market research, communication strategy, media planning and promotion strategy for the Local and International Power Brands of Beer portfolio.
Drive and develop marketing campaign for the brands, manage brand’s profitability and A&P budgeting, brand volume share growth and track all key brand health tracking indicators.
Responsible for brand communications that cover ATL national campaigns.
Responsible for key relations with ATL, Media, Digital and PR agencies, external media partners and key internal stakeholders within organization. Main ATL focus is on Print, TV, Cinema, Radio, Outdoor, and Digital.
Research and analyze the marketplace and target consumer to proactively respond to changing customer demands, market trends and gain insights on the consumer.
Manage day-to-day activities associated to all marketing efforts, including project management, creative development, cross-functional implementation, campaign tracking and reporting as necessary as related to brand development and performance.
Work closely with Trade Marketing and Sales teams to drive integration and execution of plans.
Supervise Brand Assistant who is part of the team in handling the brands.

Senior Brand-Manager

from 03.2015 to 08.2015 (5 months)
«Confectionery Corporation "Roshen"», Киев (Food industry)

Lead the Marketing lifecycle process for power brands, development of brand plans and support development of marketing plans across the organization.
Monitor and work closely with Advertising, Design, Research and Media agencies
Collaborate with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans for each assigned title.
Coordinate and develop marketing, sales, editorial, and financial plans for product line.
Conduct market research, identify, and track market trends in confectionary industry
Produce competitive analysis materials comparing product with its key competitors
Participate in key sales and marketing presentations as necessary
Participation in developing brand identity and related positioning and messaging to help inform the creative process
Day-to-day activities associated to all marketing efforts, including, project management, creative development, cross-functional implementation, campaign tracking and reporting
Monitoring brand health metrics and support the development of new brand tracking across business.
Assist with financial projections and budgeting process.
Manage budgets and financial related to marketing campaigns/activities
Assist with management of third party agencies

Brand-Manager

from 09.2012 to 03.2015 (2 years 6 months)
«Biotrade Ltd. "TM Biola"», Днепр (Днепропетровск) (Food industry)

Achievements:
• Brand relaunch: New “Umbrella” and separate brands positioning / creative platforms, logo, slogan, commercials and key products labels
• Company mission – vision – work values - strategy
• Communication and creative platform development
• Marketing activities
-- winter 2013-14: http://youtu.be/TizAFfxiSDc,
-- summer 2014 : http://youtu.be/WVUmeAMy6I0, http://youtu.be/iclmFRJUFzc
• New and seasonal products launch
• Assortment optimization
• Researches: Brand Health Tracking, consumer degustations etc.

Key Account Sales Manager

from 09.2010 to 09.2012 (2 years)
«PepsiCo», Киев (Food industry)

Education

Kiev National Linguistic University

Management of organization, Economy faculty., Киев
Higher, from 2007 to 2012 (4 years 9 months)

Additional education and certificates

RICONS "Project Management"

2012

RICONS "Sales Method Training"

2012

Goethe Institute "Deutschkurs B1"

2012

EC London "English (intermediate)"

2013

Advertising School "Smart digital"

2014

Be First School "Internet marketing"

2015

References

Shakhrukh Nizamutdinov

Shakhrukh Nizamutdinov

Marketing Director, Carlsberg Baltika Baku

Additional information

Personal attributes:
Initiative, hard working, communicative, result oriented, team player, customer focused, self organized, open for business trips.

Professional skills:
Computer programs (Microsoft Office, Word, Excel, Access, Front page); Excellent personnel management skills; Efficient with time management; Excellent social skills including comfort with teamwork, training others instructional qualities and leadership; Ability to collect and analyze information; Excellent interpersonal skills.