Kateryna
Brand manager, marketing specialist, 27 000 UAH
- Employment:
- Full-time.
- Age:
- 29 years
- City:
- Kyiv
Contact information
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Work experience
Marketing Specialist
from 01.2020 to now
(4 years 4 months)
Reckitt Benckiser, Київ (Food industry)
Promo plan support for each customer, Promo monitoring on the shelf through Sales Work system. Brand presentations creation for distributors and new customers. Reports for Sales team (additional placement, shelf share, promo communication, price cut, Info letter, additional placement motivation, 4P report, Dashboard report...) E-Com management (digital promotion planning and control), E-Com share analyzing for each SKU POSM creation and distribution. Managing daily requests from Sales team. NPD controlling. Data analyzing (SD Point, Matrix, IMS...) for main and local customers.
Marketing Specialist
from 07.2019 to now
(4 years 10 months)
Subaru Ukraine LLC, Київ (Auto industry)
1) Events organization (Gulliver recent event, for example);
2) Auto market analysis, brand analysis and control of profitability;
3) Excel tables creation: analyzing competitors activities each months, marketing events effectiveness tables, dealers marketing expenses tables, consumers portraits, split analysis of dealers marketing activities, tables of our sales in comparison with competitors and economic factors, SWOT, PEST tables;
4) Communication with dealers and Subaru counter-parties, completing daily marketing department tasks;
5) Creating presentations for Forums, Dealers Conferences, Events;
6) SMM (content creation for Facebook and Instagram, analyzing competitors social pages, analyzing web content popularity for Subaru segments during specific season, making posts and analyzing traffic);
7) Working in the new website admin dashboard to fix web and text content, making reports in Google Analytics, knowing Google Ads;
8) Preparing the orders, slips, internal documents, hotels and restaurants booking, trips organization;
9) Making tender for counter-parties.
Aqua Cast (2 short contracts)
from 03.2018 to 04.2019
(1 year 1 month)
Royal Caribbean, Miami, Florida (Cruise/ Entertainment)
Performing in the entertainment department as synchronized swimmer. Side jobs as guest administrative support, seller in the jewelry shop.
Account Manager
from 10.2017 to 03.2018
(5 months)
Netocrat Communications, Odessa (Online Marketing)
- Achieved high rate of performance by providing efficient reports for top manager
- Achieved higher rate of conversions by using Google AdWords and Analytics tools
- Achieved good reputation of website by deep search of customers' preferences during online shopping
Athlete
from 08.2016 to 10.2017
(1 year 2 months)
Senior National Team of Ukraine in synchronized swimming, Харків (Beauty, fitness, sports)
Bronze medal on the World Championship 2017 in Budapest.
Sales Manager
from 08.2015 to 05.2016
(9 months)
Chinatown express (Chinese restaurant), St. Charles (Hotel and restaurant industry)
Develop an organized sales process; selling products by call and directly; serving food; managing cashbox.
Education
НаУКМА
Экономический факультет, Маркетинг, Киев
Higher, from 2017 to 2019 (1 year 9 months)
Masters degree
Red diploma
Lindenwood University
Business and Administration/ Marketing, St. Charles
Higher, from 2014 to 2019 (4 years 9 months)
Bachelor degree Diploma with GPA: 3,9.
НаУКМА
ФЕН (финансы и кредит), Киев
Higher, from 2012 to 2017 (4 years 8 months)
Knowledge and skills
Language proficiencies
- English — fluent
- Ukrainian — fluent
References
-
Slava Andreev
HR Chief Manager, IDS Borjomi Ukraine
Contact details are hidden -
Elena Podolyanchuk
General Manager of Marketing Department, Subaru Ukraine LLC
Contact details are hidden
Additional information
Skills & Professional Development:
1) Team player, stress resistant, very patient, fast learning, active life position.
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