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Work experience

Head of digital marketing

from 09.2019 to 06.2020 (9 months)
NDA, Киев (Microloans)

Developed and implemented effective digital strategy
Achieved high RO(M)I
Created clear product roadmap
Implemented new customer experience that lead more demand and loyalty to the company

CMO / Product Owner

from 12.2018 to now (5 years 5 months)
Finance markets/IT (Forex)

Responsibilities:
Built marketing strategy through various channels (SEM/SEO, SMM/SMO, PPC/Mediabuying, Content/Mobile/Video marketing, Email/Push (retention) marketing) and the projects' financial model
Built branding strategy, including SPONSORSHIP tactic with famous sport team (Agreement with Sevilla FC)
Implemented project management & BI systems and workflow, created clear procedures across Customer Journey Map
Developed Marketing Department and hired a team of marketing professionals
Developed product concept that aligns with company mission and goals, and roadmap with real deadlines and milestones

Daily:
Overseeing all marketing operations of the company & reporting to stakeholders
Planning, prioritizing and overseeing product release and expectations from new features
Researching and analyzing the market, identifying and exploring its opportunities, building business cases
Ownership of product voice and vision
Setting up and achieving KPI metrics

CMO

from 01.2018 to 09.2018 (8 months)
Upon request/по запросу, Київ (Traffic arbitrage/Marketing services (Betting/cybersport niche))

Responsibilities:
Developed and implemented business & marketing strategy expanding on Asia, Africa
Developed Marketing Department, created standards of effective working process
Built roadmap for the product, monetization plan and set up KPI
Launched monetization and achieved stable revenue growth

Daily:
Large marketing budget overseeing.
Team building and management, mentoring and coaching
Setting short-term and long-term goals
Maintaining effective communication and collaboration efforts with other departments
Regular reporting.

HEAD OF AFFILIATE PROGRAM / PRODUCT OWNER

from 12.2016 to 01.2018 (1 year 1 month)
Upon request/по запросу, Київ (Marketing services (Custom writing/essay/resume writing niche))

Responsibilities:
Developed project from the scratch (business & financial model, T&C, marketing kit, website development & tracking system integration)
Developed marketing strategy and technical specifications
Launched Affiliate Program that became famous

Daily:
Acquisition and communicating with partners through all over the world.
Team recruiting & building
Representing the company on the world's affiliate conferences.

PROJECT MANAGER / PRODUCT OWNER / SENIOR SEO

from 10.2016 to 01.2018 (1 year 3 months)
Upon request/по запросу, Київ (Marketing services (Custom writing/essay/resume writing niche))

Responsibilities:
Built SEM/SEO strategy for the several projects (GEO: UK, US, AUSTRALIA)
Developed additional marketing channel (affiliate marketing) and implemented to the marketing strategy of the company with profit increase

CEO / CMO / Digital marketing pro (SEM/SMM/PPC/Analytics), Various Projects

from 11.2006 to now (17 years 6 months)
Web-разработка, интернет-маркетинг

Responsibilities:

* Managing relationships and projects for many key clients

* Development of short and long term internet marketing strategies (including social media: Facebook, Twitter, Instagram, Pinterest, Vkontakte), their implementation and monitoring at all stages based on KPI metrics, ROI, LTV for customers from the Russian-speaking and English-speaking Internet segments

* Site analysis, keyword research, and mapping, assess link building opportunities, On-page & Off-page SEO

* Competitor and market research

* Based on analysis, results and client feedback, continually improvement and modifying strategies to optimise effectiveness

* Preparation of the analytics and ranking reports and presentation to customers and management

* Reputation Management

* Nurture client relationships and develop relationships with new clients

* Team lead (headhunting, development, and implementation of the motivational scheme, conflict resolution, establishing the most productive atmosphere and building an efficient working process, tasks management)

* Keeping up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.

Achievements:

* Develop effective, low-cost strategies

* Growth of the entertainment client's web project from 0 visitors to over 10 million. per month

* Successful withdrawal of the sites under the Google and Yandex filters

* Achieving maximum efficiency in strict compliance with deadlines and budgets

PS: cases can be demonstrated upon request

Education

STEP Computer Academy

Software Development, Донецк
Higher, from 2009 to 2013 (3 years 9 months)

Gorlovka State Institute of Foreign Languages

Translation faculty, Горловка
Higher, from 2000 to 2007 (6 years 10 months)

Additional education and certificates

Complete Instagram Domination Course: Be An Instagram "Jedi"

2016

Life Coach Training Course: Introduction to Life Coaching

2016

(NEW) How I Hit #1 on Google: The 2016 Complete SEO Course

2016

YouTube Маркетинг 2016: Бизнес Продвижение в Интернете

2016

Personal Branding Mastery: The System To Reinvent Yourself!

2016

Facebook Marketing: A Step-by-Step to Your First 1000 Fans!

2016

Advanced SEO: Tactics and Strategy

2016

The Complete Facebook Ads and Facebook Marketing Course 2016

2016

Яндекс. Новости: эффективное продвижение новостного контента

2016

Time Management & Productivity

2015

Ultimate Google AdWords Course 2016–Stop SEO & Win With PPC!

2016

Facebook Marketing - How I Reach 2,000,000 People Weekly

2016

Writing With Flair: How To Become An Exceptional Writer

2014

Content Marketing for B2B Enterprises

2013

An Entire MBA in 1 Course:Award Winning Business School Prof

2016

Social Media Marketing 2016 - Complete Certificate Course

2016

Instagram Marketing: A Step-By-Step to 10,000 Real Followers

2015

YouTube Funnel: Millions of Viewers and 200,000 Subscribers

2016

Twitter For Business: Attract 200+ Lifelong Customers a Day!

2016

Захист прав споживачів: теорія та практика

2015

Маркетинг: розробка та продаж пропозиції цінності

2016

Основи державної політики

2015

Комунікаційні інструменти для побудови репутації

2015

Інтернет-медіа

2015

Вступ до Теорії обмежень та Процеси мислення як потужний підхід до управління бізнесом

2015

Фінансовий менеджмент

2016

Інформаційні війни

2015

Юридичні аспекти створення та ведення бізнесу в Україні

2016

Knowledge and skills

Language proficiencies

• English — advanced
• Japanese — average
• Russian — fluent
• Ukrainian — fluent

Additional information

Qualified SEM/SMM professional with substantial experience in developing marketing strategy, business development, SEM/SMM campaigns, analytics, SE rankings monitoring, keyword research, site auditing methods, social media optimisation and link building. Over the past ten years, I hold the TOP-level positions in management roles in marketing where I developed an in-depth understanding of all facets of the sales, marketing, and the presentation process. I have a proven ability to build new business relationships and experience in developing business opportunities.
Self-motivated, always aimed at the result, know the importance of meeting deadlines and budgets, striving for perfection (both my competencies and myself), initiative.
I love sports, good music, strong coffee in the morning and projects that compel the brain to move.