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Work experience

Business Development Director

from 08.2020 to 03.2021 (7 months)
Fedoriv Agency, Киев (Marketing, advertising, and PR)

- Agency brand development and promotion (PR, SMM, Digital) - external/internal communication
- Research and identify new business opportunities - including new markets (CIS, Europe and USA), growth areas, trends, customers, partnerships, products and services
- Identify new ways of reaching existing and new markets
- Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business
- Work strategically - carrying out necessary planning in order to implement operational changes, ensure staff are on board throughout the organization

CMO

from 05.2019 to 08.2020 (1 year 3 months)
Simplerity, Киев (Cyber security SAAS platform)

- Lead marketing strategy, analyzing competition, industry and market trends with the ability to translate research findings into actionable tasks consistent with the marketing plan
- Lead customer discovery process to find market, message, and value proposition that resonates with target audience
- Effectively manage the marketing budget, financial reporting and campaign metrics
- Manage the development of the client-facing web site and sales pack materials
- Relate customer pain points to the product management team
- Digital marketing activities, lead generation

Marketing Director

from 06.2014 to 05.2016 (1 year 11 months)
Kcell Kazakhstan, kcell.kz, Almaty (Telecommunications and networking)

- Market and consumer insights research and analysis transformed into company/products development strategy
- Plan and control realization of marketing activities (ATL, PR, BTL) according to communication/marketing annual plan with following evaluation of effectiveness
- Manage development and realization of digital marketing campaigns. Review new technologies and keep the company at the forefront of developments in digital marketing (including SMM). Development and execution of corporate website design, timely content update and usability improvement
- Manage media buying - TV, radio channels, OOH, press and non-standard channels
- Perform budget planning in co-operation with management staff of other subdivisions; control all marketing activities to be in line with approved budget
- Exclusive and non-exclusive retail chain development (Kcell-stores opening, space planning, interior design, furniture and trade equipment production, events and promotions, product range and price strategy, branding, personnel training, etc.
- New products and services development in collaboration with the R&D and product departments
- Manage relations with service agencies and contractors (creative, PR BTL, media, production of promotional materials, souvenirs, etc.
- tenders arranging, compensation and contracts negotiation, monitor the quality of services provided
- Leadership and team building - recruitment, job evaluation, motivation, training, coaching, setting goals, monitoring the implementation of tasks

Managing Director

from 01.2012 to 12.2013 (1 year 11 months)
Sahar, креативное агенство Kyiv, www.sahar.ua, Kiev (Advertising, marketing)

Key responsibilities:
- Company management, budget and P&L control, personnel leadership
- Agency development strategy, new business, search for new preparing and conducting tender presentations, developing creative ideas and implementation of advertising/marketing campaigns

Client services director

from 04.2010 to 05.2011 (1 year 1 month)
Leo Burnett Ukraine, Kiev (Advertising, marketing)

Key responsibilities:
- Manage key client relationships on senior and management level being the main point of contact between the account team and other departments leading strategic development and management direction of all agency departments ensuring superior quality services and products are delivered to clients. Implement appropriate systems and procedures
- Lead growth of the business ensuring the client benefit from the agency’s integration; involve other marketing related services (PR, Digital, Media, 1-to-1, etc) in order to actively cultivate new and additional business
- Identify potential New Business opportunities for the clients and the agency; lead pitch process from brief receiving, client diagnostics and proposal development to presentation to client with further contract signing
- Propose marketing and brand promotions initiatives that successfully build the brand, increase client’s business and agency’s revenues and client satisfaction on agency services
- Negotiate terms, conditions and fee structure with clients ensuring targeted agency profitability; contribute to the budget process (forecasts, network reports, etc.) identifying opportunities, which enhance profitability
- Continuously review and optimize the CS and Agency team structure (FTE/allocation), assessing training needs/career development and team building in order to increase efficiency/staff competence and minimize people turnover. Appoint, lead and direct the brand team and develop a culture and working ethos where people are responsible for results. Handle yearly evaluations process, create development plan for all team with analysis of potentials. Monitor agreed objectives and steps on an ongoing basis, continually improve internal operational efficiency by establishing operational standards, policy and measures

Leadership in projects, which won numerous festival awards:
http://vimeo.com/11497620
http://vimeo.com/22176630

Clients: P&G (Tide, Always, Naturella, Discreet, Wellaton, Max Factor, Camay, Shamtu, Herbal Essences), Kyivstar (Business segment), BBH Russia (Zatecky Gus), UkrSib- Bank, Vitmark (Nash Sik, Prosto Friuts, Chudo Chado), Sony Ericsson, Indesit (Indesit, Hotpoint-Ariston), Caritas Ukraine (International Charity Foundation).

Client Services Director

from 08.2009 to 04.2010 (8 months)
LLC Sahar Reklama, Kiev (Advertising, marketing)

Key responsibilities:
- Manage work with agency's clients - attracting, developing and retaining; responsible for achieving goals and objectives in all projects, including the implementation of financial performance
- Oversee the activities of the Agency and assured the smooth operation of all departments when responding to internal and external requests
- Analyze economic/political/social developments on the market share/profitability and recommend solutions to capitalize on any prevailing market conditions
- Work on growth of new markets (Russia and Belarus) and new clients relationships development (including new brands launch)

Clients: Toyota (Toyota, Lexus), Velcom (Belarus telecom), AVK, Ostankinskiy MPK, VAB bank (MAXI card shopper marketing loyalty program), MHP (Myronivsky Hlibo- product (Nasha Riaba), Faberlic, Triora.

Managing director

from 02.2009 to 08.2009 (6 months)
LLC Content Mobile Interactive, Kiev (Advertising, mobile marketing)

Key responsibilities:
- Develop company business strategy and managed day-to-day operations (financial, people and projects control) to achieve and exceed the Company's profit plans
- Analyze Company profit and loss results and identify opportunities for improvement through optimization, proper planning and tight expenses control within planned budget
- Hire and encourage employees for the effective and quality work by providing them better growth opportunities, inspire employees and made them feel rewarded

Client Services Director; Managing director

from 10.2005 to 12.2008 (3 years 2 months)
JWT Ukraine (part of J.Walter Thompson Worldwide); RAVI Ukraine (LLC Advertising Agency Video International Ukraine), Kiev (Advertising, marketing)

Key responsibilities:
- Prepare short- and long-range strategic plans, priorities, objectives and the annual budget. Increase the Agency revenue due to organic growth with existing clients and pitches won
- Provide effective presentations to prospects/clients, senior management, and employees
- Develop innovative marketing solutions, communication programs and specific campaign initiatives across assigned Brand/Product (including Event and BTL activities), strongly rooted in communication planning objectives/strategies. Translate communication strategy into ideas and actions that deliver on Client’s business goals. Responsible for overall creative and strategic product quality and accountable for all communication and production deliverables
- Effective communication with worldwide network (Hub’s and central teams) - personal involvement into International projects – regional projects and pitches, conferences, workshops

Clients: Nestle (Kit Kat, Lion), Nokia, MTS, Kraft (Jacobs), Unilever (Lipton, Beseda, Brook Bond, Sunsilk, Timotey, Knorr), Bayer Health Care (Bepanthen, Supradyn, Kinder Gel, Saridon, Rennie, Biovital, Berocca), Reckitt – Benkieser (Veet, Cillit, Tiret), Chipita (7 Days croissant, Mini Bake rolls) Shell (Shell, Helix), J&J (Visine), Life:) (Business Life, Life Platinum, individual and corporate segments projects), Lantmannen Axa (Turelli, Start), Cheese Club, Olymp (Prime), Velyka Kyshenya, Sun Interbrew Ukraine (BTL and PR projects), Hayat (Test).

Group Account Director (client service department)

from 10.2002 to 10.2005 (3 years)
Ark Thompson part of J. Walter Thompson Worldwide, Kiev (Advertising, marketing)

Will be provided upon request.

Account manager (client service department)

from 03.2002 to 10.2002 (7 months)
LINEA 12 / McCANN-ERICKSON, Kiev (Advertising, marketing)

Will be provided upon request.

Education

Business and Technology Institute

Management of the external economic activity , specialist, Kiev
Higher, from 1999 to 2000 (9 months)

T. Shevtchenko Kiev State University

Geological faculty, specialist, Kiev
Higher, from 1992 to 1997 (4 years 11 months)

Additional education and certificates

Telecoms Mini MBA Informa Telecoms Academy, Telecoms Management

2014

Business Development Mirren, https://www.mirren.org/, management

2010

Presentation skills; Team building KIMO, Kiev 2004, 2005, marketing and project management

2004, 2005

Big Brands. Big Trouble; Differentiate or Die; Positioning: The Battle for Your Mind; Marketing Warfare; The Power of Simplicity

2004

Moscow Business School - Leadership and managerial effectiveness skills

2014

Coursera, Duke University, A Beginner's Guide to Irrational Behavior

2014

Knowledge and skills

Language proficiencies

• Ukrainian — fluent
• English — advanced
• Russian — fluent

Additional information

Personal skills and abilities:

Business: Company and projects management, strategy development, product marketing, marketing communications, business devel- opment, market research and analysis, retail and sales

Finance: P&L control, budget planning, contracts, costs and payments supervision, fee/remuneration structure negotiation

Leadership: Team management, goal setting, delegation, coordination, con- trol, evaluation, motivation

Communication: Negotiations, board meetings, presentations, public speaking, interaction with other departments