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Work experience

Private Label Development Manager

from 11.2018 to 12.2019 (1 year 1 month)
Autonova-D LLC, Київ (automotive parts importer and wholesaler)

• Organization of rhythmic supplies from China and Germany (forecasting needs, placing orders);
• Product range forming;
• Pricing, competitive analysis;
• Assortment optimization, WO reduction, turnover increase;
• Analysis of profitability of product categories, search and implementation of ways to reduce costs;
• Packaging and labeling of goods, the creation of crosses, catalogs, searching lists
• Building long-term relationships with suppliers, monitoring the implementation and delivery of the order, ensuring the best price.
TM margin of more than 80%

Product manager (project work)

from 06.2018 to 09.2018 (3 months)
"A.B.S. Ukraine” LLC, Киев (online auto parts store www.exist.ua)

• Sales team training;
• Lubricants electronic catalog filling;
• ABC-analysis of the assortment, selection of KVI (key value items), stock minimax calculation, pricing;
• SEO handling optimisation;
• Templates, import forms, headings standardization;
• Development of instructions for filling the catalog, filling out templates, establishing goods, filling out forms, etc.

Product manager

from 01.2012 to 02.2017 (5 years 1 month)
Elit-Ukraine” Ltd, Киев (international spare parts importer, member of RHIAG, LKQ and ATR)

and pricing management of “Service” category – lubricants, cooling fluids, wiper blades, luggage systems, etc. Category growth up to 40% gross margin y/y;
•Conducting of technical seminars and trainings for customers and sales stuff;
•Selection and cooperation with Ukrainian and foreign suppliers. Special prices, terms of payment, bonuses arranging;
•Private label creation. Concept and visual development, vendor selection, manufacturing start up, sales and promotion. More than dozen successfully launched products
•Researching, reviewing & reporting on competitors & rival products;
•Advertising creation. Stimulating programs launch;
•Performing and arranging successful product demonstrations for customers.
•Performing sales, trend, and profitability analysis;
•Planning and developing the right marketing strategy.

Marketing-manager

from 12.2009 to 04.2011 (1 year 4 months)
Camion-Oil Ltd, Киев ((“Liqui Moly”TM and “Bizol”TM motor oils, car care, additives, technological liquids exclusive distributor)

•Market position assessment, development and implementation the promo concept for “Liqui Moly” brand;
•Development of the motorcycle program (up to 2010, growth of product category more than 38% compared to last year);
•Development, implementation and efficiency evaluation of BTL-events;
•Development and implementation of advertising campaigns in the mass-media;
•Media planning and coordination of the media agencies;
•Planning, implementation and maintenance of retailers loyalty program;
•Planning, development, validation and control the advertising budget
•Press releases, advertising texts, articles and slogans creating;
•Building long term relationships with suppliers, monitoring the order, ensuring the optimum price;

Marketing-manager

from 11.2007 to 05.2009 (1 year 6 months)
“ROSENERGOMASH” CJSC, Киев (industrial electric motors manufacturer)

•Planning, concept development, vendor selection, and holding exhibitions in Ukraine and abroad - Russia, Kazakhstan, Germany;
•Develop and corporate website content filling. Writing articles, product catalogue creating;
•Promo materials development;
•Development of the concept, planning, implementation and evaluation of the effectiveness of advertising campaigns;
•Planning, development and report of all levels budgets;
•Marketing researches and analysis of products, prices and competitors

Education

Kyiv National University of Technology and Design

Economical, Киев
Higher, from 2002 to 2007 (4 years 10 months)

University degree - master of marketing. Average score - 4.88

Additional education and certificates

Improvisation theater “Cherniy Kvadrat”

February 2017 - February 2018

Clever program agency, rhetoric and the art of public speaking

2013, 1 month

Knowledge and skills

Language proficiencies

English — above average

References

• Oleg Karpukno

  Oleg Karpukno

  Brand Ambassabor, ABS All Brake Systems B.V. - ABS

  Contact details are hidden

• Petran Langeler

  Petran Langeler

  Export manager, Kroon-oil B.V.

  Contact details are hidden

• Sergey Palamarchuk

  Sergey Palamarchuk

  Head of R&D departament, "A.B.S. Ukraine” LLC

  Contact details are hidden

Additional information

AREAS OF EXPERTISE
Product management;
Sales and marketing;
Product launching;
Brand marketing;
Packagie strategies;
Distribution;
Private Label;
Lubricants;
Automotive

PERSONAL SKILLS
Fluent English
Good communication skills
Eye for details
Quick learner
Action planning