Contact information

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Work experience

Head of PR, Link Building and Outreach Dept

from 06.2015 to now (8 years 11 months)
Unicheck, Киев (IT)

* strategic and tactical planning;
* evaluation and analysis of effectiveness, results of campaigns;
* setting and monitoring the implementation of the strategy in the form of team traffic and conversion results;
* marketing team recruitment, team management, development of competencies, mentoring;
* management of the online promotion budget - forecasting, analysis, monitoring, efficiency improvement;
* control and analytics of web traffic, work on the growth of conversions, calls, leads, sales;
* Product link profile creation and managing (link building - commenting, forum posting, guest posting, Q&A, etc)
* Outreach and Crowd Marketing (finding the target audience and opinion leaders and communicating with them)
* Email sending for different purposes (research, offer of cooperation, new features notification, etc)
* Competitors link profile and position monitoring and analysis
* PR

SEO Specialist

from 08.2012 to 06.2015 (2 years 10 months)
SEO Specialist, Киев (IT)

* SEO-optimization (on-page, off-page)
* Branding
* Link-building (white, black SEO, SAPE, Guest blogging)
* SEO-copywriting (writing SEO-articles and web content)
* SMM (social profiles creation and promotion)
* SEO-analyst (competitor analysis, work with Google Analytics, Google Webmaster Tools, other SEO-tools)

Education

Kyiv National Taras Shevchenko University

Political Science, Киев
Higher, from 2010 to 2014 (3 years 9 months)

Additional education and certificates

Projector. Digital & Product Marketing. Продвинутый

2017, 3 месяца

Projector. Coding for Marketers

2017, 2 месяца

Knowledge and skills

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Russian — fluent