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Work experience

Head of Marketing and Business Development

from 02.2015 to now (9 years 3 months)
Technology SaaS

Commercial/Marketing management:
Development the Value proposition for customers B2B, B2C, B2G (Roadmap ownership);
Lead marketing digital campaigns (PR, SMM, Content management)
Manage the financial aspect of IT development (P&L ownership)
Business modeling, pricing development;
Partnership cooperation, channel development;
International conferences (GSMA, WEB Summit), pitches, exhibitions to expand business opportunities with industry leaders. Facilitate business to find new market opportunities, develop strategy the right business modeling. Member of UAPR.

Resulted in product commercial launch for B2B, B2C market
Smart sensor device with SaaS monitoring system for farmlands
Top Farm Holdings (MHP, Kernel) cooperation
Top 10 Ukrainian StartUp according to RADAR TECh KYIVSTAR accelerator (Unit City) in 2017

Head of Business Development (reported to CEO)

from 04.2014 to 10.2014 (6 months)
LLC Global Message Services Ukraine (http://www.gms-worldwide.com//), Киев (Telecommunications and networking)

Azerbaijani Project (preparation to open a representative office of SMS HUB and technical deployment in Baku). Building representative business unit AzHub.
Business development with key local mobile industry players: Stakeholders, Clients, Operators, Data providers, Equipment Vendors etc
Driving commercial activities. Negotiations with strategic partners to obtain profitable conditions for collaboration. Interaction with internal and external stakeholders. Evaluation of local market opportunities: BC and budgeting. Coordination of technical placement on local market (project was on hold in 2014)

Head of Marketing and New Product Development Division, Product Manager (reported to CEO)

from 10.2010 to 04.2014 (3 years 6 months)
LLC Ukrainian High Technologies”- Freshtel 4G WiMax Kiev, Ukraine, http://www.freshtel.ua/, Киев (Telecommunications and networking)

(Product unit, Marcom unit, PR, CRM unit).
Main responsibilities:
1. Strategy development and execution according to the strategic vision, mission and company KPis.
Finance and business modeling.
2. Product portfolio ownership, promo and value adds development for B2C, B2B, B2G.
Roadmap, media planning.
2.1. Acquisition marketing campaigns management: content delivery with segmentation (SMM, SEO, Google Analytics, AdWords etc). Interaction with Digital Agencies.
2.2. Integration new customer’s home services, devices and infrastructure
2.3. Conduct client satisfaction rate. CRM activities for client’s loyalty increase.
3. Commercial activities coordination:
Proposals, sales KPIs, remuneration development, market dynamics and trends
4. Purchases of infrastructure elements and end user devices from key vendors. Customization
5. Negotiation, external communication and contracting (Mobile Operators, GSMA syndication partners)
6. Coordination marketing and new product development department. Provide guidance for internal departments to acquire market and increase revenue pool

Product Manager (Acting Division Head)
Strategy execution: Marketing strategy (vision, mission, brand development).
Product Development/Ownership: Pricing/Tariffs/Web App portfolio development (Agile approach).
Value adds integration; IPTV, VoIP, VPN etc services provided for B2B, B2C
Business analysis, Revenue forecasts, Budget planning; BC providing. Roadmap.
Leading the development with IT/Billing and cross-functional team
from idea to product commercial (Proposal, Backlog, Feasibility study, Test cases, Legal document support). Preparing innovation/renovation initiatives to product support according to environment changes; Results reporting to executive board.
Build and achieve consumer insights. Working with every units to meet customer needs.
Branding drive to increase company awareness and sales.
Interaction with partners, agencies for advertising products (BTL, POSM, media)
Building geomarketing unit to scale the business. Creation functional and organizational division structure and business processes. Driving sell-in activities. Remuneration package development.
Key achievements:
New Product portfolios and promos successfully launched, new operational division has organized:
1. 9% ARPU increase and retain (2013, 2014);18% revenue increased from mass market base
2. Acquisition is increasing with new segments defined according to KPI (2012);
3. Satisfaction clients increase (CSI) with new products and services (2014)

Specialist/Product Manager - Marketing Group

from 07.2008 to 09.2010 (2 years 2 months)
LLC “Astelit”- Mobile operator life:) (Kiev, Ukraine), Киев (Telecommunications and networking)

Product Management:
1. Product Development and launch Projects with core revenue generated products, segmented offers.
Idea Generating and Market analysis (SWOT, Porter's analysis etc).
Business analysis and Pricing, BC, Revenue forecasts, Budget planning;
Leading the process with IT, Marcom, Sales and other cross-functional from idea team to product launch (Proposal, Feasibility study, testing, legal document, Test cases control)
Preparing innovation/renovation initiatives to product support according to environment changes; Results reporting.
2. Marketing: segmentation, TA needs assesments;
Activities to achieve target consumer insights and to increase awareness via alternative communications’ channels;
Building Awareness and Strategy to Promotion for product category; media planning;
Operational execution - brief, POSM, OOH, TV, ATL, BTL planning and control;
Channel point of view – determine objectives for sales channels by setting volume and expected profit according to the project;
Sell-out forecast, sell-in analysis;
PR and Legal and Business documents support;

Key achievements:
Highly result-oriented. Succeed in launch of new offers and products in the market.
1. New costumers 41% increased of annual plan (KPI assessment);
2. 50-65% revenue increased in target segmented offers;
3. 40% profit increase from international services;
4. 24 % increase of avg revenue with international voice-services;

Education

HEC University of Liege

Strategic Management, Liege (Belgium)
Higher, from 2005 to 2006 (11 months)

Principal courses:
Strategic Pilotage and Control of enterprises
Risk-Management course
Strategic Market Planning
Business strategy and finance modeling.
Business Game and Strategic Management
Financial Markets. Financial Management
Innovation Strategy: from Idea to Market
Enterprise development. Project results
International Negotiations

Additional information

Degree work: The Diversification Strategy as a form of Corporate Strategy Implementation.
http://www.hec.ulg.ac.be/en/home