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Work experience

Chief Product Officer

from 11.2020 to 03.2024 (3 years 4 months)
Finance, Київ (IT)

(Finance, BlackHat)
MAIN RESPONSIBILITIES:
- working closely with technical team
- business analysis
- roadmapping
- creating detailed and understandable requirements, tasks, support functionality till production
- facilitating technical discussions
- SEO
- PPC
- CPA
Responsibilities in details:
1. Product Discovery
- data analysis
- conducting an interview with users (in person, remotely)
- problems clusterization
- conducting design sprints as facilitator
- creating low fi prototypes, user journey maps
2. Product Preparation
- creating product requirements in Confluence
- managing stakeholders expectations
- preparing project information (KPI's, translation, user stories, use case)
3. Development
- managing team process
- supporting dev team as a feature owner
- sprint planning for each developer
- backlog prioritization

Head Of Marketing

from 02.2019 to 09.2020 (1 year 7 months)
Health, Київ (Медицина, охорона здоров'я, аптеки)

- Project management
- Strategic planning
- Marketing strategy
- Product marketing
- Creating department
- Business Analysis
- SEO
- PPC
- RTB
- Content marketing
- Email marketing
- UI/UX
- QA;
- СSS, HTML, PHP, JS.

Head of SEO

from 04.2018 to 02.2019 (10 months)
Likarni, Київ (IT)

As Team Lead:
- Project management
- Strategic planning
- Executive management
- Marketing strategy
- Product marketing
- Creating department
As Digital Marketing Expert:
- Identifying and segmenting a target audience of company/brand;
- Preparing a psychological profile of a client: discovering values, concerns and criteria for decision-making on purchase;
- Composing empathy map for every profile;
- Development of brand/company positioning strategies;
- Brainstorming and developing ideas for creative marketing campaigns;
As Head of SEO department:
- Managing the team of seo-specialits, copywriters;
- Collaboration with web-developers;
- Giving tasks to programmers and copyrighters
As Senior SEO Specialist:
- Development of site structure;
- Performing on and off page technical SEO audits;
- Competitors analysis;

Head Of International Sales

from 03.2017 to 03.2018 (1 year)
Seventeen, Харків (Роздрібна торгівля)

Senior SEO Specialist

from 06.2013 to 03.2017 (3 years 9 months)
ITECH Group, Харків (IT)

Education

КНУКиИ

Готельно-ресторанний бізнес, Днепр
Higher, from 2009 to 2013 (4 years)

Additional education and certificates

Курсы PHP

1

Language proficiencies

English — average