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Work experience

Маркетинговий директор

from 07.2019 to 02.2023 (3 years 8 months)
ТОВ "Харьківський молочний комбінат" ( Агромол), Харків (Сільське господарство, агробізнес)

Marketing CEO - Kharkivskiy Dairy Plant, Ukraine
July 2019 – Feb 2023
•Creation and implementation of Marketing Strategy
•Creation and launch of new brands, including communications
•NPD: launch more than 140 SKU and innovations over 2 years.
Results: Successful re-launch of dairy factory

Founder/ Director - Marketing Consultancy

from 01.2018 to now (8 years 7 months)
Marketing Agency, Інші країни (Маркетинг, реклама, PR)

Consultancy focusing on medium sized FMCG - confectionary, chocolate; beauty body care, home, baby care – fashion - luxury dresses, jewelry -and B2B sector - financial service.
•Development of Marketing Strategies and Road maps
•Evaluation of effectiveness of business-process, portfolio optimisation, marketing budgets, costs – including Brand Audit.
•Creation of big ideas, brands, brand positioning, new products.
•Training marketing staff and coaching of business owners in implementation procedures, Media relationship, NPD and reporting
•Collaboration with European Bank for Development and Reconstruction
Results: Long- term Strategies for Business Development

Senior brand manager

from 01.2004 to 06.2019 (15 years 6 months)
PepsiCo, Kharkiv (Харчова промисловість)

•Marketing and Business Planning: marketing strategy and tactics. Unique experience of driving local brands into international markets
•Creative Development and Advertising including creation of communication platform, media planning – including digital
•New Product Development - from concept to launch. Coordination of production team and outside suppliers.
•Packaging Design. Branding, logo creation and re-design.
•Managing profitability and efficiency: profitability, costs, budget
Results: Successful development local brand into national: curd dessert Mashenka is # 1 at 2019’, traditional dairy brand Slovyanochka at the 3 top dairy brands in 2019.

Education

Харьковская Национальная Юридическая Академия им. Я. Мудрого

Право, Харьков
Higher, from 2010 to 2014 (4 years)

The Chartered Institute of Marketing

PD at Marketing, UK
Higher, from 2006 to 2008 (2 years)

Харьковский Национальный Университет им. Каразина

Социология, Харьков
Higher, from 1996 to 2001 (5 years)

Language proficiencies

• English — fluent
• Italian — beginner

Additional information

Marketing Strategy and Marketing Planning, NPD, Creative& Advertising, Managing Profitability, Media, Marketing Research , PR&Internal communication

Full CV will be sent to your request/