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Work experience

Head of marketing

from 05.2022 to now (2 years)
Creative agency, Київ (IT)

- management of the marketing department
- ensuring a full cycle of attracting new clients to the company
- management and implementation of client projects, ensuring the fulfillment of all responsibilities to customers
- execution and launch of the company’s own projects
- recruiting teams both for customer projects and for our own needs
- financial planning, budgeting for the entire company and each project in particular
- use of a full range of digital tools to implement assigned tasks
- implementation of new, non-standard solutions to solve work problems
- personal supervision of all processes: digital marketing, email marketing, event marketing, SMM, lead generation, etc

Result: successful implementation of launched projects

Marketing lead (CMO)

from 05.2020 to 12.2020 (7 months)
Event organizer company, Київ (ЗМІ, медіа)

Company - event organizer (international)
Position - Marketing Leader (CMO)
‍- Creation of a team and all processes for lead generation.
‍- Work on the fulfillment of contractual obligations to partners.
Result - organization of 11 events, including the 1 offline.

Marketing Manager

from 08.2019 to 01.2020 (5 months)
Crypto Games developers, Дистанційно (IT)

Company - software developer
Position - Product Marketing Manager
work on two subsidiary projects of the company at the same time
1. A portal for creating micro tasks and ordering performers. The sphere of blockchain and cryptocurrencies
Result - activation of existing members. Attracting new customers to the portal. Carrying out successful advertising campaigns through the portal (ICO & IEO)

2. a highly loaded mobile game with elements of augmented reality. As well as the use of the cryptocurrency ecosystem as a means of payment.

Result - attracting new players. The number of installs is three times more than in the previous period. The number of in-game purchases has doubled, cash flows have increased by 20-25%

Marketing manager

from 01.2019 to 06.2019 (5 months)
IT software developers, Дистанційно (IT)

01.2019-06.2019
Company - Startup (software for HoReCa)
Position - Project Marketing Manager
‍- managing marketing processes in my region
‍- attracting and connecting new customers
- working on a product as a product manager
Result - launching a product to a new (for him) market. Increase in the number of regular customers (including a large network). Product adaptation for new corporate clients.

Marketing manager

from 01.2017 to 05.2017 (4 months)
Блокчейн Бизнес Форум (Конференция, проектно), Днепр (Маркетинг, реклама, PR)

- продажа билетов/спонсорских
- работа с медиапартнерами, весь маркетинг для мероприятия (контроль работы подрядчиков)
- website, агрегатор билетов, решение многочисленных текущих задач и задач проекта
- результат: продано более 80% билетов (over 250 чел.), зал полностью заполнен.

Education

Киевский национальный университет им. Т. Г. Шевченко

Биология, Киев
Higher, from 2009 to 2014 (4 years 8 months)

Additional education and certificates

Продажи (kku.in.ua)

2012, 6 мес.

Эффективные переговоры (selclones.com)

2016, 1 мес.

Product Manager by Skillsetter

2023, 1 months

Knowledge and skills

Language proficiencies

English — above average

Additional information

- Experience in developing unit economics, product metrics, and KPIs;
- Hands-on experience in A\B and split tests conduction, analytics, and optimizing
- Experience in managing marketing and development teams;
- managed processes for the implementation and development of new products aimed at the digital business transformation;
- developed long-term and short-term strategies for the development and promotion of the product on the market (RoadMap);
- analyzed key product metrics: raw cost, pricing, sales volumes, profitability, frequency and duration of use, etc.;
- tracked the range, technology, and functionality of competitive offers, as well as consumer preferences and trends;
- set SMART tasks for the team and monitor their implementation on time;
- participated in the development of marketing communications, interacted with the sales department to create a sales strategy, and experience in B2B, B2C sales