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Resume from May 7, 2024 PRO

Юлія

Marketing manager

Employment:
Full-time.
Age:
32 years
City:
Kyiv

Contact information

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Work experience

Digital marketing manager

from 03.2019 to now (5 years 2 months)
Trio Dveri, Київ (Торгівля)

Defining, developing and executing strategic marketing plans
Budget planning and management
Gathering and analyzing marketing metrics (website & sales related), setting up and maintaining monthly reports to track performance
Launching the A/B tests to check the hypotheses
Searching, managing and launching lead generation channels
Creating, maintaining and promoting the websites (corporate site, sites of brands and landing pages)
Google ads management and reporting
SEO management and reporting
SMM management (creating content, targeting; working with Instagram, Facebook and Pinterest)
Preparing e-mail marketing campaigns
Developing content ideas, writing, creating from scratch and curating content (3d visualization and animation, graphic banners for websites, branded video, articles for blog etc.)
Implementing PR-campaigns
Creating promotional items and materials (catalogues, brochures, other POS)
Launching CRM system (AmoCRM) to optimize call center department

Chief Marketer

from 03.2016 to 11.2018 (2 years 8 months)
Aclima, Київ (Торгівля)

Working closely with the product managers and sales department to promote brands
Working with sales to create initiatives to increase leads and drive more sales from new and existing customers
Budget planning and management
Managing the inner and outsourced marketing team (marketing assistants, SEO, PPC, copywriters), also contractors: web developers, designers and video artists
Managing all social media channels, strategy and activity
Launching, maintaining and promoting websites and landing pages. Analyzing user behavior for better user experience
Managing and optimizing lead generation in digital channels and on specialized industry websites e.g. SEO, PPC/Google AdWords
Managing video content creation, content plan and articles for the blog
Dealing with email marketing campaigns
Creating marketing materials (POS and web)
Communicating with customers, organizing a full cycle of marketing support for dealers (offline and online marketing activities, development and maintenance of a special marketing program)
Organizing participation in offline events for company brand promotion

Content manager

from 03.2015 to 01.2016 (10 months)
Ltd. “Agency 21”, Київ (IT)

Drawing up a structure for landing pages and corporate websites
Web designing from scratch and working with layouts
Effective copywriting
Creating visual content (banners, icons, info graphics)
Optimizing information and adding content to the sites
Managing and coordinating the work of developers
Testing, managing and launching sites
Creating email campaigns
Customer support

Education

National university of Taras Shevchenko of Kiev

Institute of Journalism, Київ
Higher, from 2013 to 2016 (3 years)

Knowledge and skills

Adobe Photoshop CorelDRAW Adobe InDesign MS Excel MS Office MS Word MS PowerPoint Користувач ПК Користувач Internet Internet User Google Analytics Google Ads Графічний дизайн WordPress HTML Малювання Canva CSS Facebook Ads Manager SEO Email CRM Facebook Верстка Joomla! Internet Explorer Уміння аналізувати Opera Ability to analyze Mailchimp Візуалізація OpenCart Google Search Console Google amoCRM Marketing SimilarWeb CMS Adobe Acrobat Reader Ahrefs SendPulse Adobe Google Chrome Проведення презентацій Реклама Advertising Unisender Drupal Screaming Frog SEO Spider Content management

Language proficiencies

English — above average

Additional information

Personal skills:
Self-motivated, stress-resistant, good at multitasking
Strong communication and negotiation skills
Strong organizational and project management skills
Quick learner

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