Contact information

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Work experience

Head of marketing

from 03.2024 to now (2 years 5 months)
Hypersequent, Дистанційно (IT)

- Increased website traffic by 76% and grew weekly registrations by ~900%.
- Defined and executed a focused go-to-market strategy, improving lead quality and user activation.
- Built high-performing acquisition channels, including influencer partnerships, Google Ads, and community engagement.
- Expanded brand presence via 4 conferences, 11 videos, webinars (100+ attendees), and key partnerships.

Head of marketing

from 07.2023 to 03.2024 (9 months)
IT Lab Studio, Житомир (IT)

•Streamlined and enhanced the efficiency of both the marketing
and sales departments.
•Defined target industries, ICPs, persona buyers, set strategy
•Planning, developing, implementing and monitoring the overall
marketing activities and their efficiency

Head of marketing

from 04.2021 to 06.2023 (2 years 3 months)
andagon people GmbH, Köln (IT)

•Built and structured marketing department, set workflows
•Defined digital marketing strategy
•Set KPIs and OKRs
•Monitored results of the digital marketing campaigns to choose
the most appropriate channels

Business Development Manager

from 08.2019 to 11.2021 (2 years 4 months)
Checker Software Systems Ltd, Hadera, Israel (IT)

•Identified new business opportunities, including new markets, growth areas, trends, customers, products and services
•Elaborated the VoC Technology Integration Program
•Managed outsourced marketing agency

CMO, Startup manager

from 08.2019 to 11.2021 (2 years 4 months)
Checker Software Systems Ltd, Israel (IT)

•Managed 3 startups from the concept and research stage
•Built and managed teams of different specialists in PPC, SEO,SMM, WEB-development, design, copywriting, etc.
•Built and set strategies and directions
•Created pre-launch strategy, tracked all the required metrics for the pre-launch campaigns and AB tests

Team Lead (Email Marketing)

from 10.2017 to 08.2019 (1 year 11 months)
Digital Connnect (Viseven Group) – affiliate of DMD Marketing Corporation, LLC , USA, Zhytomyr (IT)

•Built dedicated outsource team, organized workflow from scratch
•Reviewing, integrating and assigning email deployment testing.
•Maintaining awareness of email marketing trends, best practices and technologies.

Channel Development Executive

from 08.2017 to 11.2017 (4 months)
Viseven Group, Zhytomyr (IT)

•Created reseller partnership programs for Indian region
•Created concept for tech multichannel integration with IQVIA initiated start of the project
•Analyzing reseller capacity throughout the country to pinpoint activities to match recruiting efforts.

Project Manager

from 07.2016 to 08.2017 (1 year 2 months)
Viseven Group, Zhytomyr (IT)

•Taking end-to-end responsibility for project delivery
•Created multibranded e-detailing concept for Mylan company, initiated and managed development process.
•Working with customers, vendors and stakeholders to define project scope, resource requirements, budget, timelines etc
•Managing projects through all phases of the SDLC

CMO

from 02.2012 to 07.2016 (4 years 6 months)
Bars & Restaurants - Pub Club and Natsionalna Restoratsiya Groups, Zhytomyr (Hotel and restaurant industry)

•Implementing and evolving high-impact strategies to target new business opportunities/partnerships within community.
•Keeping control of food costs.
•Ensuring the highest standards of food and beverage service.
•Communicating with the kitchen staff to ensure efficient food service.
•Resolving customer complaints.
•Creating promotions/contests and events to increase foot-traffic, check averages and outside sales with team members.
•Creating all advertising and promotional material for the restaurant.
•Managing all social media programs, including Facebook, Instagram, VK.
•Creating Facebook ads
•Managing official websites content.
•Coordinating and promoting monthly and quarterly marketing and community events.
•Setting and managing all aspects of marketing budget.
•Maintaining two mobile apps for restaurant business.
•Monitoring and tracking results.
•Constantly searching for new ideas and most effective/efficient marketing/advertising/promotional efforts.

Increased the efficiency by restructuring of the marketing department and implementing new marketing strategy. The ROS has been increased by ca. 15%-20% in 3 restaurants and 3 pubs.

Education

Zhytomyr State Technological University

Economics and management, Zhytomyr
Higher, from 2011 to 2014 (3 years)

Zhytomyr Ivan Franko State University

Educational and research institute of foreign philology, Zhytomyr
Higher, from 1993 to 1998 (5 years)

Additional education and certificates

Integration language course (German) Сarl Duisberg Centrum e.V.

2004, 1 year

"Ukraine: Doing business with Germany" Carl Duisberg Gesellschaft e.V. , ILTIS GmbH

2003, 1 month

"Interactive training course in management consulting" Carl Duisberg Gesellschaft e.V.

2003, 3 months

Project management in manufacturing. TACIS

2003, 2 months

Lead Generation Foundations. Yorkville Consulting

2018

Inbound Marketing. HubSpot Academy

2019

Please find full list of trainings on LinkedIn profile: https://www.linkedin.com/in/illia-karpov/

2020

Knowledge and skills

• MS Excel
• MS Word
• MS Office
• MS PowerPoint
• Adobe Photoshop
• MS Outlook
• Email
• CRM
• Google Ads
• MS Visio
• MS Project
• Jira
• Управленческие навыки
• Management skills
• Управление проектами
• Google Analytics
• Бухгалтерский учет
• Graphic editors
• Instagram
• Accounting
• Коммуникабельность
• Facebook
• Adobe Premiere Pro
• Ability to analyze
• Project management
• Trello
• Маркетинг
• Google
• amoCRM
• Adobe
• Confluence
• Oracle Database
• Marketing
• Ведение социальных сетей
• Контекстная реклама
• Email-маркетинг
• Дизайн
• Canva
• Реклама
• Креативность
• Графический дизайн
• Ведение документации
• Adobe Dreamweaver
• Контент-менеджмент
• Primavera
• Asana
• Zoho CRM
• Activity
• Documentation management
• Ahrefs

Language proficiencies

• English — advanced
• German — average

Additional information

Driven Marketing & Business Development Leader with 20+ years of experience. Proven ability to build and lead high-performing teams while delivering measurable results through strong project execution. Extensive background in developing and implementing comprehensive marketing strategies, including digital, email, and product launch campaigns across multiple channels. Combines research and analytics to drive lead generation and ensure successful go-to-market execution.

- Increased website traffic and scaled weekly registrations multiple times over by building effective acquisition channels and improving lead quality.
- Built and led high-performing marketing teams from the ground up, executing targeted multi-channel campaigns.
- Successfully managed 3 startups, navigating early-stage challenges and driving their growth and stability.
- Elaborated and led the implementation of a Voice of Customer (VoC) Technical Integration Program. Revamped email marketing and lead generation for the Ukrainian affiliate of a US agency.
- Managed client-facing projects, overseeing development teams of 12–17 specialists delivering web applications for pharmaceutical companies.