Resume from October 2, 2019 PRO

Родичева Анастасия Андреевна

Директор з маркетингу, 90 000 UAH

Full-time, remote.

Age:
31 years
City:
Kyiv

Contact information

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Work experience

Head of Marketing&PR

from 02.2017 to 03.2019 (2 years 1 month)
Sanahunt, Київ (Retail)

• Marketing strategic communication development and implementation (monthly activities grid via all communication channels) for both Sanahunt and Outlet by Sanahunt
• Projects with press – printed and online
• Events organization (big scale, special for Clients and individual press)
• Image projects creation and coordination (shop windows, shootings for seasonal campaigns, new services, special
projects, etc)
• Videos and reports filming – from idea to result
• Creative zones and pop-ups development
• Direct communication with Brands and constant work with them (for example, only because of me brand Berluti is
sold online at Sanahunt.com)
• Digital communication development (website, SMM, e-mails, online articles – creative idea, text, imagery, ideas,
advertising for all channels, commercial activities)
• Photo studio supervision, control and quality check (split for shooting for online store and for special projects,
shooting 3-4 times a week, quality check, reporting)
• Contact center supervision and control
• Pricing control and special activities
• Loyalty program support
• Gift assortment buying
• Active participation in all processes and developments – a tight contact with all the departments - in this company it’s
the main thing. Buying, shop, beauty – here you have to know everything. With moreover 250 brands I know every item – designer, collection, season, etc. For all beauty products I can give a complete story and sell it to Client. For me, it’s being passionate about work you do and enjoy it.

Group Account Director

from 03.2011 to 01.2017 (5 years 10 months)
Think McCANN, Київ (Advertising)

Clients: JTI Ukraine, Kazakhstan, Georgia: Winston Ukraine & KZ, Georgia, Camel, JTI internal trade programs and Company initiatives; corporate communications. Panda /FMCG/, MTI/Retail/, EKO-market/Retail/, Avellum /law firm/, new business
Responsibilities: 360’ communications and strategy development, Brand activations and portfolio initiatives adaptation upon Market needs. Budget owning, client service and creative team managing, motivation and control. leadership& responsibility for all the projects.
Key programs: NCP; image campaigns, big& small scale events, product launches, internal programs development; ATL; Digital projects.

Senior Account Manager/Account Director

from 07.2008 to 03.2011 (2 years 8 months)
TBWA/Ukraine, Київ (Advertising)

Clients: JTI Ukraine: Winston as primary. Additionally: VISA, Medoff/alcohol/, Henkel, other JTI brands, new business Responsibilities: Client& Agency teams management, planning & coordination; key Brand initiatives development /NCP – both ATL & BTL parts, digital projects, new launches, events/plugins and big scale, i.e. GlobalGathering/, self-running; internal programs.


Education

МАУП

Социология управления и PR, Київ
Higher, from 09.2006 to 04.2010 (3 years 7 months)


Language proficiencies

  • English — fluent
  • Ukrainian — advanced
  • Russian — fluent

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