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Work experience

Head of marketing

from 12.2019 to now (4 years 4 months)
Helen Marlen Group, Киев (Retail)

Defined the new long term strategy: integrated all 16 stores and more than 250 international brands in holistic and clear communication.
On a monthly basis developing activation and sales plan, aimed at revenue growth and shops KPI fulfilling. Growth of key brand results within each season on 15-25% in comparison with previous season data
Structuring “marketing-brands” relationship within the company, more than 30% of key brands started investing their budgets for mutual activities: Santoni, Salvatore Ferragamo, Casadei, Le Silla, P.A.R.O.S.H, Gianvito Rossi and others. Developed a sales scheme of marketing and creative services to brands and external partners which led to internal marketing budget economy of 50%-100% on each activation.
Within 2+ years completed more that 40 collaborations with external partners: Mercedes, Visa, best restaurants, hotels, beauty spaces, premium facilities of Ukraine, Kerastase, Hyatt, Jo Malone, Lancôme and other with zero marketing budget spent.
Completely changed the social media strategy: 30% of subscribers growth, up to 50% reach growth depending on a period, with average monthly budget of 2000$. Tight control of all indexes, content plans, brand mixes, monthly reports. Developed a mechanism of direct sales to key clients and influencers, which leaded to their spends maximizing within visit up to 30%
Developed idea and fulfilled more than 10 shooting projects with external shooting team involvement with 70% economy of stated budget
Organized 15+ events (within shops and external) for key clients with 80% marketing budget saved upon stated with no loss in quality
Developed from scratch influencer marketing platform: within 2 years had successful collaboration with more than 50 top opinion leaders with zero marketing budget spent
Added to buying list books as category with 100% sellout of each order
Saved of every seasonal budget 60%+ of stated and approved by Board

Head of premium projects

from 07.2019 to 12.2019 (5 months)
Dim Group, Киев (Construction, architecture, interior design)

Developed marketing, PR strategy and re-positioning for 2 premium projects - a skyscraper and luxury club house Developed exclusive facilities list, including the innovation for the market-exclusive contact with luxury brand for interior design
Marketing mix between key channels: digital, OOH, press, special projects, events, with saving approx.20% per month Formed the list of premium partners for collaboration, 2 events completed (premium Ukrainian interior company and private dinner with Bentley). Result 3 properties signed
Decrease round 25% of internal creative team involvement

Head of Marketing&PR

from 02.2017 to 03.2019 (2 years 1 month)
Sanahunt, Київ (Retail)

Developed marketing and activation strategy on yearly and seasonal basis
Implemented 6 seasonal campaigns shooting and 5 shop windows turnover with 15% saving on each approved budget Implemented more that 20 projects with printed and online fashion press, saving on each budget 40% or more, more than half projects with Brands completed with no spent of marketing budget
Fulfilled more than 15 press brunches, 2 big Vogue fashion Night out events, more than 10 special events for Clients. Each event held with maximum budget saved, upon 70% of economy reached
Built a scheme of mutual collaborations with Brands, which helped to save upon 40% of marketing budgets per season Reformed photo studio and call center: within 2 weeks completely changed the concept of shooting on site, re shooted and 1000+ items and formed a new team, working on a constant basis. From 10 people in photo studio the team remained - 2 and freelance upon request, which saved a salary fund on 70% on monthly basis
Reformed digital department, made new focuses for online advertising, which helped to save 10% of digital budget only by optimization of channels

Group Account Director

from 03.2011 to 01.2017 (5 years 10 months)
Think McCANN, Київ (Marketing, advertising, and PR)

Clients: JTI Ukraine, Kazakhstan, Georgia: Winston Ukraine & KZ, Georgia, Camel, JTI internal trade programs and Company initiatives; corporate communications. Panda /FMCG/, MTI/Retail/, EKO-market/Retail/, Avellum /law firm/, new business
Responsibilities: 360’ communications and strategy development, Brand activations and portfolio initiatives adaptation upon Market needs. Budget owning, client service and creative team managing, motivation and control. leadership& responsibility for all the projects.
Key programs: NCP; image campaigns, big& small scale events, product launches, internal programs development; ATL; Digital projects.

Senior Account Manager/Account Director

from 07.2008 to 03.2011 (2 years 8 months)
TBWA/Ukraine, Київ (Marketing, advertising, and PR)

Clients: JTI Ukraine: Winston as primary. Additionally: VISA, Medoff/alcohol/, Henkel, other JTI brands, new business Responsibilities: Client& Agency teams management, planning & coordination; key Brand initiatives development /NCP – both ATL & BTL parts, digital projects, new launches, events/plugins and big scale, i.e. GlobalGathering/, self-running; internal programs.

Education

МАУП

Социология управления и PR, Київ
Higher, from 2006 to 2010 (3 years 7 months)

Language proficiencies

• English — fluent
• Ukrainian — advanced
• Russian — fluent