Анастасия
Директор з маркетингу, 120 000 грн
- Зайнятість:
- Повна зайнятість.
- Вік:
- 35 років
- Місто проживання:
- Київ
- Готовий працювати:
- Дистанційно, Київ
Контактна інформація
Шукач вказав телефон , ел. пошту та LinkedIn.
Прізвище, контакти та світлина доступні тільки для зареєстрованих роботодавців. Щоб отримати доступ до особистих даних кандидатів, увійдіть як роботодавець або зареєструйтеся.
Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/5443850
Досвід роботи
Head of marketing
з 12.2019 по нині
(4 роки 4 місяці)
Helen Marlen Group, Киев (Retail)
Defined the new long term strategy: integrated all 16 stores and more than 250 international brands in holistic and clear communication.
On a monthly basis developing activation and sales plan, aimed at revenue growth and shops KPI fulfilling. Growth of key brand results within each season on 15-25% in comparison with previous season data
Structuring “marketing-brands” relationship within the company, more than 30% of key brands started investing their budgets for mutual activities: Santoni, Salvatore Ferragamo, Casadei, Le Silla, P.A.R.O.S.H, Gianvito Rossi and others. Developed a sales scheme of marketing and creative services to brands and external partners which led to internal marketing budget economy of 50%-100% on each activation.
Within 2+ years completed more that 40 collaborations with external partners: Mercedes, Visa, best restaurants, hotels, beauty spaces, premium facilities of Ukraine, Kerastase, Hyatt, Jo Malone, Lancôme and other with zero marketing budget spent.
Completely changed the social media strategy: 30% of subscribers growth, up to 50% reach growth depending on a period, with average monthly budget of 2000$. Tight control of all indexes, content plans, brand mixes, monthly reports. Developed a mechanism of direct sales to key clients and influencers, which leaded to their spends maximizing within visit up to 30%
Developed idea and fulfilled more than 10 shooting projects with external shooting team involvement with 70% economy of stated budget
Organized 15+ events (within shops and external) for key clients with 80% marketing budget saved upon stated with no loss in quality
Developed from scratch influencer marketing platform: within 2 years had successful collaboration with more than 50 top opinion leaders with zero marketing budget spent
Added to buying list books as category with 100% sellout of each order
Saved of every seasonal budget 60%+ of stated and approved by Board
Head of premium projects
з 07.2019 по 12.2019
(5 місяців)
Dim Group, Киев (Construction, architecture, interior design)
Developed marketing, PR strategy and re-positioning for 2 premium projects - a skyscraper and luxury club house Developed exclusive facilities list, including the innovation for the market-exclusive contact with luxury brand for interior design
Marketing mix between key channels: digital, OOH, press, special projects, events, with saving approx.20% per month Formed the list of premium partners for collaboration, 2 events completed (premium Ukrainian interior company and private dinner with Bentley). Result 3 properties signed
Decrease round 25% of internal creative team involvement
Head of Marketing&PR
з 02.2017 по 03.2019
(2 роки 1 місяць)
Sanahunt, Київ (Retail)
Developed marketing and activation strategy on yearly and seasonal basis
Implemented 6 seasonal campaigns shooting and 5 shop windows turnover with 15% saving on each approved budget Implemented more that 20 projects with printed and online fashion press, saving on each budget 40% or more, more than half projects with Brands completed with no spent of marketing budget
Fulfilled more than 15 press brunches, 2 big Vogue fashion Night out events, more than 10 special events for Clients. Each event held with maximum budget saved, upon 70% of economy reached
Built a scheme of mutual collaborations with Brands, which helped to save upon 40% of marketing budgets per season Reformed photo studio and call center: within 2 weeks completely changed the concept of shooting on site, re shooted and 1000+ items and formed a new team, working on a constant basis. From 10 people in photo studio the team remained - 2 and freelance upon request, which saved a salary fund on 70% on monthly basis
Reformed digital department, made new focuses for online advertising, which helped to save 10% of digital budget only by optimization of channels
Group Account Director
з 03.2011 по 01.2017
(5 років 10 місяців)
Think McCANN, Київ (Marketing, advertising, and PR)
Clients: JTI Ukraine, Kazakhstan, Georgia: Winston Ukraine & KZ, Georgia, Camel, JTI internal trade programs and Company initiatives; corporate communications. Panda /FMCG/, MTI/Retail/, EKO-market/Retail/, Avellum /law firm/, new business
Responsibilities: 360’ communications and strategy development, Brand activations and portfolio initiatives adaptation upon Market needs. Budget owning, client service and creative team managing, motivation and control. leadership& responsibility for all the projects.
Key programs: NCP; image campaigns, big& small scale events, product launches, internal programs development; ATL; Digital projects.
Senior Account Manager/Account Director
з 07.2008 по 03.2011
(2 роки 8 місяців)
TBWA/Ukraine, Київ (Marketing, advertising, and PR)
Clients: JTI Ukraine: Winston as primary. Additionally: VISA, Medoff/alcohol/, Henkel, other JTI brands, new business Responsibilities: Client& Agency teams management, planning & coordination; key Brand initiatives development /NCP – both ATL & BTL parts, digital projects, new launches, events/plugins and big scale, i.e. GlobalGathering/, self-running; internal programs.
Освіта
МАУП
Социология управления и PR, Київ
Вища, з 2006 по 2010 (3 роки 7 місяців)
Знання мов
- Англійська — вільно
- Українська — просунутий
- Російська — вільно
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