Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/5534677/

Work experience

Senior Media Buyer

from 03.2023 to 04.2024 (1 year 1 month)
Olynyk Agency, Дистанційно (Маркетинг, реклама, PR)

Performance marketing agency that works projects in Poland, Spain, Czech, Ukraine, United Arab Emirates, United States and Canada.

-Creating and modifying advertising strategies for clients.
-Advertising budget allocation.
-Creating creatives and copywriting.
-Technical support of data tracking.
-Client communication and task management.
-Managing a team of 2 Junior Media Buyers.
-Weekly/monthly reports and analyzing + adjusting strategy.
-Launching and maintaining advertising campaigns for 10 projects.

Digital Marketing Manager

from 04.2022 to 03.2023 (11 months)
Balanceo App, Дистанційно (IT)

Balanceo is a mobile app that helps people find their work-life balance. It lets tracking habits & tasks and stay focused on the most important items in one's life.
Location: United States, United Kingdom, Australia, New Zealand, Canada.

I implemented a new marketing strategy according to an affordable budget. As a result, I leveraged downloads from 50+ to 2650.

- Budget-conscious strategy optimization: prioritization of sales channels.
- Crafting captivating ad creatives to bolster brand visibility and engagement.
- Curating and editing social media content across platforms such as Facebook, Instagram, Twitter, and the website.
- Developing advertisements for Meta and Google platforms.
- Collection and in-depth analysis of data to drive informed marketing decisions and maximize campaign effectiveness.

Media buyer

from 02.2021 to 03.2023 (2 years 1 month)
Syndicate Tattoo Studio Tatuażu, Варшава (Краса, фітнес, спорт)

Initially, the client faced a $6 CPC with no bookings. After, the CPL varies from $10 to $25, influenced by seasonal fluctuations. 120+ new clients monthly.

- Creation Pixel FB and implementation on the website.
- Settings and testing Pixel on the website.
- Verification of domain
- Collaboration with a developer.
- Allocation of the advertising budget.
- Creation and launching campaign strategy.
- Collection and analysis of key metrics.
- A monthly report

Media buyer

from 11.2020 to 02.2022 (1 year 3 months)
j.cake.co, Одесса (Приватні особи)

The main aim was to attract new clients and hold old ones. The middle check — $50. Engaged about 40 new customers monthly. The CPС was $2.50.

- Creation of Facebook Business Manager
- Designing ad's creatives
- Allocation of the advertising budget.
- Creation and launching campaign strategy.
- Collection and analysis of key metrics.
- A monthly report

SMM

from 09.2019 to 08.2021 (1 year 11 months)
Stella Residence Club, Одесса (Готельно-ресторанний бізнес)

- Creation of a content-plan.
- Copywriting for 4 areas: SPA, Restaurant, Gym, Hotel.
- Communication with management about current promotions and events.
- Drawing up a task for the photographer for current events and services.
- Attendance at the shooting once a month.
- Handling messages in DM and comments on Instagram and Facebook.
- Managing a Giveaway promo campaign.
- Moderation.
- Setting up targeted advertising on Facebook Ads to drive traffic to the site.
- Targeted advertising for different target audiences for 4 areas of the same brand.
- Working with look-a-like and retargeting audiences.
- Event promotion and lead generation.
- Negotiations with influencers.
- Collection and analysis of key metrics.
- A monthly report.

Education

Киевский национальный университет культуры и искусства

Дизайн интерьера, Одесса
Higher, from 2009 to 2014 (5 years)

Additional education and certificates

Hillel, курс SMM

3 месяца

Hillel, SMM pro

5 месяцев

Hillel, курс Internet Marketing

5 месяцев

Knowledge and skills

• Таргетинг (Ads maneger)
• Аналитика метрик статистики
• Обработка фото и видео в программах для IPhone
• Съемка в направлении Flat lay
• Создание лендинга на Tilda

Language proficiencies

• English — above average
• Ukrainian — fluent
• Russian — fluent

References

Олійник Олександр

Олійник Олександр

CEO Olynyk Agency, Olynyk Agency

Additional information

Since 2019, my marketing journey has been dynamic and diverse, spanning various sectors including app promotion, hospitality (restaurants & hotels), services (interior design, finishes, gym, spa, bakery & tattoo), e-commerce (women's clothing, children's furniture & furniture parts, prepared meals), and global business clubs. In each of these domains, I've honed my skills and expertise, navigating unique challenges and opportunities to drive impactful results and foster growth.