Contact information

The job seeker has entered a phone number and email.

You can get this candidate's contact information from https://www.work.ua/resumes/5681867

Work experience

Marketing Content Manager

from 11.2021 to 05.2022 (6 months)
Paymentwall, Kyiv (Payments, Payment Provider)

- Creating all kinds of texts to promote the company's products and services – all in English:
* case studies,
* press releases,
* presentations,
* marketing materials (product descriptions, including marketing analysis),
* blog posts and articles,
* social media texts,
* job descriptions.
- Writing and editing UX/UI texts
- Marketing of public reviews:
* creating the guidelines for the support team,
* writing and editing the replies to the public reviews.
- Crafting a magazine to promote the company's products and values
* creating the structure and content plan,
* developing the design (together with the design team),
* writing articles,
* setting the tasks for the other writers,
* editing the texts written by other writers.
- Preparation and participation in the industry conference (GDC in San Francisco):
* covering the company's presence at GDC on the social media,
* working on the spot: helping with the company's events in San Francisco (3 major themed parties).

Content manager

from 11.2019 to 11.2021 (2 years)
PortaOne, Kyiv (Telecommunications, communications)

- Crafting case studies, white papers, success stories, news articles for the company site portaone.com;
- Biweekly newsletters for customers and prospects (OR 11-35%, CR 0,45-3%, CTR 2-9%);
- Consulting HR department on HR-brand content strategy, creating content for the internal and external PR;
- Leading SMM for a company project.

Senior Marketing manager

from 06.2018 to 03.2019 (9 months)
IT Product Company (NDA), Киев (IT product company)

- Lead generation (Facebook, My Target). Target Market - Russia and CIS;
- Traffic managing (ad publishers, CPA networks, Youtube and Twitch streamers, issue-related sites, etc.): finding new traffic sources, estimation of efficiency based on ROI;
- Working with Youtube and Twitch streamers to promote the brand.
- Analyzing current traffic sources, looking for the reasons of efficiency drops and the new options to level-up campaigns' efficiency;
- Taking marketing research: creating questionnaires for users' segments, analyzing results, creating presentations (along with design department);
- Working on new landing pages: idea, references, statement of work, hiring contractors, control over the process of LP creation

Achievements:
- 1,5 traffic volume growth in 5 months (keeping the desired ROI);
- conducted two extensive marketing studies, which eventually led to changing product positioning (successfully) and more profound knowledge of the target and existing audiences.

Product Manager (e-commerce site)

from 01.2017 to 06.2018 (1 year 5 months)
IT Product Company (NDA), Kiev (IT Product Company)

- Creation of a branded product range (clothes, souvenirs): concept, design (together with design department), hiring contractors. Creating exclusive designer fashion collection;
- Document flow, logistics for the store;
- New site creation: hiring a contractor, statement of work, controlling the whole work process;
- Linking up bank acquiring;
- Sales process management;
- Retention process (creation and adjustment of trigger-based e-mails);
- Virtual products creation (bonus packages sale);
- Marketing offers, sales etc.

Digital marketing manager, Dating.com (US and EU markets)

from 03.2015 to 12.2016 (1 year 9 months)
Social Discovery Ventures, Moscow (IT)

- Ad campaigns in Google AdWords and Facebook (planning, creation, optimization).
- Lead generation to desktop and mobile; Android and iOS Apps;
- Retention campaigns in Google Adwords and Facebook;
- Campaigns' efficiency analyzing using Google Analytics and internal instruments;
- Finding project's weak spots and ways to improve them;

Achievements:
- Multiple traffic growth;
- Price per lead optimization;
- Growth of subscriber base and a turnover.

Editor-in- chief

from 01.2009 to 12.2014 (5 years 11 months)
GameLand Publishing House, Crossstitcher Magazine, Moscow (Publishing, media)

- Managing publishing process, team leading;
- Managing project’s budget;
- Launching special projects with totally unique concept and content;
- Negotiations with license-holders;
- Cooperation with sales department and clients regarding custom-content ideas and special projects;
- Magazine promoting, including SMM
- Organizing and performing workshops on craft techniques.

Achievements:
- Growth of numbers of copies twice
- Major growth of income
- High positions in the Young Media Managers Rating

Observer

from 08.2007 to 12.2008 (1 year 4 months)
Kommersant Publishing House, "Sekret firmy" magazine, Moscow (Media, Publishing)

• Creating articles on various business topics;
• Managing a monthly project aimed to solve a business case with a group of experts and readers and writing articles about it;
• Making interviews with businessmen including executives and heads of companies;
• Getting comments from Russian and foreign experts

Journalist

from 02.2006 to 07.2007 (1 year 5 months)
Rodionov's Publishing House, Profole and BusinessWeek magazines, Moscow (Media, Publishing)

• Creating articles on business topics;
• Making interviews with executives and heads of companies;
• Getting comments from Russian and foreign experts on business topics.

Journalist

from 08.2004 to 11.2005 (1 year 3 months)
Axel Springer Russia, Russian Newsweek, Moscow (Publishing, media)

• Covering news in European political life;
• Getting comments from international experts, including executives in higher European institutions (PACE, European Parliament, European Court on Human Rights etc);
• Making interviews with State presidents such as: President of Lithuania Valdas Adamkus, President of Estonia Arnold Ruutel;
• Business trips to European countries 1-2 times a month.

Correspondent

from 03.2002 to 07.2004 (2 years 4 months)
Baltic News Service, Moscow Bureau, Moscow (Media)

• Covering all the events which might concern Baltic countries in Moscow: political, cultural, social;
• Making interviews with government officials, ambassadors and artists coming from Baltic States to Moscow;
• Digesting Russian Media articles that might refer to any of the Baltic States (Estonia, Latvia or Lithuania)

Education

Lomonosov Moscow State University

International Journalism, Moscow
Higher, from 1998 to 2003 (4 years 9 months)

Additional education and certificates

NIMA-B (Netherlands Institute of Marketing, Qualification program)

2019, 6 months

Purpose. Black Belt: marketing Communication

2016, 3 months

Effective Communication Skills

2016, 2 days training

Microsoft Excel: Level 2.

2016, 2 days training

Knowledge and skills

Language proficiencies

• Russian — fluent
• English — fluent
• Lithuanian — above average

Additional information

Hard skills:
- Content marketing (copywriting and editing, content plans creation, data understanding and working great volumes of information);
- Context and target advertising (Google Analytics, Facebook and Instagram, My Target;
- Great analytical skills (which includes working with Excel and Google Analytics, CRM-systems);
- Budget management;
Soft Skills
- Disciplined, structured mind;
- Creative;
- Highly responsible, take my work as my own project;
- Good leader;
- Good communication and negotiations skills;
- An eye for detail;
- Able to successfully organize both people and process, encourage development.