Contact information

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Work experience

Shopify Expert

from 09.2023 to now (8 months)
Big and Bright Inflatables, Remote (Show business, art and entertainment)

‣ Dedicated Shopify Expert, overseeing full-cycle management and optimization of e-commerce platforms. Integrating third-party APIs to augment store functionality.
‣ Implemented solutions, driving a 20% conversion rate increase and 15% revenue growth.
‣ Vigilantly overseeing social media channels, ensuring prompt responses for positive customer interaction.

Project manager

from 05.2023 to 08.2023 (3 months)
The Yovth, Remote (Marketing, advertising, and PR)

‣ Directed team to adhere to SOPs, reducing compliance errors by 25% and boosting team performance by 30%.
‣ Acted as primary client liaison for 30+ clients.
‣ Managed and trained 25-member team, proficient in tools such as Slack, ClickUp, and relevant technologies.

SEO Lead/Assistant

from 10.2020 to 09.2023 (2 years 11 months)
Cloudy Zebra SEO, New York (Marketing, advertising, and PR)

‣ Optimization of title tags, meta tags and descriptions, URLs, focus key phrases, GMB. Attaining 1st-page rankings across major search engines.
‣ Directed SEO strategy development and execution for diverse clientele, delivering a notable 25% average surge in organic traffic and enhanced search rankings.
‣ Enacted websites on Amazon, Shopify, WordPress and similar platforms.

Co-Founder - Chief Marketing & Communications Officer

from 07.2019 to 01.2020 (6 months)
Viridians Lab, Kyiv (Consulting, accounting and auditing)

‣ Delegated team of four overseeing all aspects of branding and social media strategy.
‣ Clients: Global Green Investment Group, Global Green Energy Lease, Global Green Buildings, Wild Heart.

Inbound Marketing Consultant

from 03.2019 to now (5 years 2 months)
Freelancer, Kyiv (Marketing, advertising, and PR)

‣ (Remote) eCommerce Shopify & Digital Consultant/Specialist - Clients: Omega Juicers/ Excalibur / Yonanas / Right Meow Digital / FSNB / FFP.
‣ Developed brand identities, messaging platforms, and brand guidelines, driving a 30% increase in client brand recognition.
‣ Established Google My Business profiles.
‣ Provided guidance for optimizing HubSpot integration, yielding a 20% enhancement in lead generation and a 15% rise in conversion rates.

Head of Digital Marketing, Social Media, and Branding

from 12.2014 to 06.2019 (4 years 6 months)
Art Promotion, Jdeideh (Marketing, advertising, and PR)

‣ Stimulated an SEO-driven organic strategy which boosted site visits by 200% in 6 months while increasing total sales by 65%.
‣ Built a 10,000 users Facebook page from scratch outperforming in a 150% boost in leads.
‣ Clients: Socks Lebanon, Celergen Lebanon, Threads & Colors, Fujilift, Earth Technologies, Vert et Ciel, English Cake.

Online Community Manager

from 03.2014 to 06.2014 (3 months)
Cleartag, Beirut (Marketing, advertising, and PR)

‣ Forged initiating a 45% rise in Kababji’s Facebook (110,000+ followers) engagement & a 65% rise in Instagram followers.
‣ Clients: ABC Lebanon (270,000+ followers), Kababji, Rymco (Infiniti, Nissan, & Lotus - 150,000+ followers), emall by Bank Audi.

Junior Community Manager

from 09.2013 to 11.2013 (2 months)
vzblt Marketing & Communications, Jdeideh (Marketing, advertising, and PR)

‣ Ignited marketing & promotion tactics that led to a 34% growth in total social media shares.
‣ Clients: Disney Arabia (3,000,000+ followers), Empire Movies Middle East (2,000,000+ followers), Semsom, Hipp Organic Lebanon, Bank Muscat, Omantel.

Freelance Translator

from 08.2012 to 09.2012 (1 month)
Parisian Real Estate & Apartments, Paris (Real estate)

‣ Wrote copy for, edited, & proofread content to preserve its original format. Customer acquisition increased by 70%.
‣ Clients: Paris Attitude, Lodgis, VINGT Paris, John Taylor, Georges Kairouz.

Mystery Shopper Intern

from 05.2012 to 06.2012 (1 month)
Memac Ogilvy & Mather, Beirut (Marketing, advertising, and PR)

‣ Manoeuvred the British American Tobacco mystery shopping assignments & display compliance for Kent, Lucky Strike, Dunhill, Rothmans, Viceroy, and Winston.

Education

Notre Dame University - NDU

B.A in Advertising and Marketing, Beirut
Higher, from 2008 to 2013 (4 years 8 months)

Member of:
- Advertising Club
- Photography Club

Additional education and certificates

IAA Diploma (International Advertising Association)

06/2013

Diploma in Sustainable Business

05/2017 - Present

Google: Advanced Google Analytics

10/2015 - 11/2022

HubSpot Academy: HubSpot Inbound Marketing Certification

11/2019 - 12/2021

Social Media Marketing - Alison.com

11/2014 - Present

Google: Google Tag Manager Fundamentals

10/2015 - 10/2022

Google Digital Garage: Fundamentals of Digital Marketing

12/2019 - Present

Amazon - Sponsored ads foundations Certification: Learning console

(05/2020 - 05/2021)

SEMrush Content Marketing Toolkit

(05/2020 - 05/2021)

Salesforce Marketing Cloud Consultant Certification

(05/2020 - Present)

SEMrush SEO Advanced toolkit

(05/2020 - 05/2021)

Language proficiencies

• French — fluent
• English — fluent
• Arabic — fluent

References

• Wissam Kabbara

  Wissam Kabbara

  Co-Founder, Viridians Lab

  Contact details are hidden

• Ahmed Mekkawi

  Ahmed Mekkawi

  Software and Web Developer, Art Promotion

  Contact details are hidden

• Michel Haber

  Michel Haber

  Founder & Chief Executive Officer, vzblt Marketing & Communications

  Contact details are hidden

• Timothy Coleman

  Timothy Coleman

  CEO, Right Meow Digital

  Contact details are hidden

• Coura Badiane

  Coura Badiane

  Vice President, ICF Foundation - International Coaching Federation

  Contact details are hidden