Tatyana

CEO, COO

Considering positions:
CEO, COO, операційний директор, керівник школи, операційний менеджер
Employment type:
full-time
Age:
46 years
City:
Kyiv

Contact information

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Work experience

COO

from 02.2017 to now (9 years 8 months)
TheWordPoint, Київ (Послуги для населення та бізнесу)

• Managed all core operations and helped scale the business across the U.S. and Europe markets through consistent service quality.
• Built and led a cross-functional team of 20+ professionals, cultivating an ownership, continuous improvement, and high performance.
• Initiated and led the creation of new departments and product lines to streamline operations and increase company profitability.
• Developed comprehensive onboarding programs and led employee adaptation initiatives to support long-term retention and performance.
• Authored detailed job descriptions, operational procedures, and a centralized knowledge base covering all roles and workflows within the organization.
• Oversaw CRM system design, development, and successful implementation, enhancing team coordination and client relationship management.
• Ensured consistent delivery of services aligned with the highest industry standards, driving client satisfaction and retention under limited resources and tight budgets.

Key Business Achievements
Achieved profit margins exceeding 60% by streamlining operations and maximizing cost-efficiency.
Reached a conversion rate of over 75% from inbound inquiries to successfully delivered projects.
Drove annual sales volume of $3.5M, setting a revenue benchmark through strategic execution and strong cross-team collaboration (https://growjo.com/company/The_Word_Point)
Maintained a Google Reviews rating of 4.8/5, reflecting a strong reputation for service quality and client satisfaction (https://g.co/kgs/g98XqWT)

Served a diverse portfolio of clients including Glovo, Stanford University, Massachusetts Institute of Technology, University of Denver, University of Minnesota, SAP, Promena, Take1 along with numerous other global enterprises.

Product owner

from 10.2015 to 12.2016 (1 year 3 months)
Adsy, Київ (IT)

• Made key product and business decisions based on analysis of customer feedback, resulting in more targeted development and improved user experience.
• Worked closely with cross-functional Scrum teams to guide products from idea to launch, using bug tracking and real user feedback to shape improvements.
• Managed and prioritized product backlogs to keep the team focused on what mattered most, always aligning features with the bigger business goals.
• Established performance KPIs and translated company-wide objectives into clear, actionable metrics to track success.
• Recruited and built core functional teams including software developers, content creators, and support staff to deliver on product and service excellence.

Achievements:
• Publishers’ satisfaction level increase (denial accounts number decrease).
• 25% increase of customers’ number.
• 700% inventory increase.
• UX improvement (customer support incoming queries 45% decrease).

Digital Manager

from 06.2014 to 10.2015 (1 year 5 months)
Бурда-Україна, ДП, Київ (ЗМІ, медіа)

• Managed 10+ media projects valued at $5 k to $100 k, oversaw dynamic project teams comprised of programmers, designers, editors and other, and ensured on-time and on-budget completion.
• Communicated with diverse teams and clients, build rapport and long-term relationships, to achieve set KPIs.
Online media projects developed, launched and managed: Liza.ua, Moirebenok.ua, Playboyua.com.ua, MarieClaire.ua, BurdaStule.ua and a number of commercial integrations such as Linex.liza.ua, Nesididoma.liza.ua, Vremenagoda.liza.ua, Duphalac.liza.ua, Moirebenok.ua, Gerber.moirebenok.ua, Influcid.moirebenok.ua, Marieclaire.ua, shoes1st.marieclaire.ua.

Project-менеджер

from 09.2013 to 06.2014 (10 months)
UMH, Київ (IT)

Web-site development from scratch:
• Axure prototyping.
• Team leading and management (frontend, backend).
• Online promotion, SMM, e-mail marketing.
• KPI monitoring, web-analytics, reporting (Google Analytics, Yandex, Alexa, Gemius).
• Work planning and scheduling via Basecamp, Megaplan, Worksection systems.

Project-менеджер

from 09.2010 to 09.2013 (3 years)
Kurs.com.ua, Київ (Фінанси, банки, страхування)

Project management of financial online media Finforum.org and Kurs.com.ua:
• Development of online media Finforum.org and Kurs.com.ua.
• Maintaining all aspects of the website: hosting, content, design, usability.
• Staff and contractors recruitment, business processes establishment.
• Website promotion. SEO, SMM, contextual advertisement, and partnership campaigns. Banner exchange nets.
• KPI setting up and achievement, reporting to founders.

Country manager

from 03.2006 to 03.2009 (3 years)
City24, Київ (IT)

• Oversaw operations across Ukraine, leading a team of 10+ in delivering real estate media solutions.
• Built beneficial relationship with Real Estate companies, investors, developers and other market players.
• Developed digital-first approaches to marketing, resulting in a 200% increase in overall audience engagement.
• Managed annual budgets exceeding $500 K.
Achievements:
• By March 2007 Сity24.ua set the 5-th place, for September 2007 – set the 3- rd place of audience volume at bigmir.net rating in Real Estate category.
• By March 2008 Сity24.ua reached break even.
• Effective team of professionals had been created.
• Database had 30 k of objects.
• Client database contained above 1000 companies, among wich OTPBank, PUMB, UkrGazbank, Poznyakighilstroy, UZTS, MISTO, Pafilia, Arko, Aljans-Brok, Blagovest, Park Lane.

Education

Azov Regional Institute of Management afiliated to Zaporyzzia State University

Management and economy of enterprize, Бердянськ
Higher, from 1998 to 2002 (4 years)

Сертифікат "Бухгалтер малих підприємств"
Сертифікат "Перекладач з англійської мови"

Additional education and certificates

2025
Certificate

2025
Certificate

2025
Certificate

2025
Certificate

2025
Certificate

2025
Certificate

Knowledge and skills

  • Google Ads
  • Умение анализировать
  • Basecamp
  • Confluence
  • Email
  • Gemius
  • Google
  • HTML
  • Jira
  • MS Office
  • WordPress
  • Worksection
  • Business processes management, HR management, brand promotion
  • Email-маркетинг
  • Интернет-маркетинг
  • SMM
  • CMS
  • CRM
  • Drupal
  • MS PowerPoint
  • Redmine
  • Веб-браузеры
  • Графические редакторы
  • Пользователь Internet
  • Знание офисных программ
  • Почтовый клиент
  • Подбор персонала
  • Управление предприятием
  • Продвижение торговой марки, знание основных игроков рынка
  • Интернет маркетинг, инструменты веб-аналитики
  • Проектирование интерфесов в Axure
  • Управление и развитие веб-проектов

Language proficiencies

  • English — advanced
  • French — beginner

References

  • Геннадій Федоренко

    Геннадій Федоренко

    СЕО, TWP Translations Limited

    Contact details are hidden
  • Olexandra Patturi

    Olexandra Patturi

    Publishing Director, Бурда-Україна, ДП

    Contact details are hidden
  • Renata Patiejunaite

    Renata Patiejunaite

    Reginal manager, Alma Media

    Contact details are hidden
  • Svetlana Zhela

    Svetlana Zhela

    Cheaf accountant, Ursa

    Contact details are hidden
  • Ismo Repka

    Ismo Repka

    CEO, Alma Media

    Contact details are hidden

Additional information

Productivity & Office ToolsMicrosoft
- Office Suite (Word, Excel, PowerPoint, Outlook).
- Google Workspace (Docs, Sheets, Slides, Drive, Gmail) Notion, (organization & notes) Slack, Microsoft Teams, Zoom (communication & collaboration)

Design & Creative Tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro)
- Figma, Sketch, Canva (UI/UX & design tools)

Project & Task Management
- Trello, Jira, Confluence, Monday.com

Marketing & Business Tools
- Google Analytics, Google AdsMeta Ads Manager (Facebook/Instagram Ads)
- HubSpot, CRM
- Mailchimp, SendGrid (email marketing)
- WordPress

Automation
-ChatGPT, Claude, Perplexity, Gemini

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