Маргарита

Contact information

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Work experience

PR manager

from 11.2023 to now (6 months)
NatashaZo PR agency - EU\ UK \ USA, Інші країни (Маркетинг, реклама, PR)

• Selecting PR channels for clients: podcasts, YouTube channels, influencers, magazines, festivals, events, TV programs.
• Writting pitches to journalists, and communicating with hosts and producers.
• Organization of the event, administrative support, CRM.
• Preparation of press kit and articles, tasks for designers and copywriters.
• Implementing PR in marketing strategy to promote services and products.
• Email marketing.
• Organized 18 interviews in 3 months for one client. More than 100K total reach.

Content specialist

from 11.2023 to now (6 months)
Sinov Systems marketing agency - USA, Інші країни (Маркетинг, реклама, PR)

• Analysis of the target audience, competitors, and USA market for the client.
• SWOT analysis of the company and products.
• Analysis of the website: SEO/content.
• Developing a marketing strategy to improve sales in the US market.
• Rebranding the company or product, positioning the company in the market.
• Writing posts for Social Media, and preparation of the advertisement campaigns.
• Content creation for the website (text and visuals)
• Email marketing.
• Shopify

SMM Marketing Manager

from 01.2022 to 06.2023 (1 year 5 months)
Wellfamed, Киев (Маркетинг, реклама, PR)

•The USA market analysis: demand for new products, competitors, and the target audience research. Saved budget by pointing out product weaknesses.
•I create a marketing strategy and control the implementation. Prepare tasks for designers, photographers, and copywriters to create banners and advertisement campaigns.
•Write scripts for video ads.
•Management of Social media campaigns and posts.
•Copywriting
•Analise metrics, and research keywords with Helium and Ahrefs.
•Implement AI for content creation.
•Successful promotion of more than 50 new products on the USA market/AMAZONE

Exhibition project manager

from 01.2012 to 03.2012 (2 months)
«Dynamics-expo», Одесса (Маркетинг, реклама, PR)

•Organization of exhibitions and events.
•Full cycle sales: search for customers and partners, documentation, and managing during events.
•Analysis of the market.

Marketing Internship

from 10.2009 to 03.2010 (5 months)
«Feod Group», Одесса (Юриспруденція)

•SWOT analysis for an international consulting company.
•Improved marketing efficiency of the website.
•Created the advertising campaign for foreign investments.

Education

Master’s degree, specialty «the International Economics» (2005-2010). Odessa National Economic University.

«the International Economics», Одесса
Higher, from 2005 to 2010 (5 years)

Additional education and certificates

IMB -Digital marketing course: strategy and development, SEO optimization, SMM - social media, PPC, YouTube/blogging.

2021

Video Editing course/ Adobe Premiere

2021

Showmax school -TV-Presenter and journalist course: work with two cameras, teleprompter, the wire, dubbing texts/audiobooks,

2021

Pro Duck school -Motion Design course: After Effects, Photoshop, Illustrator.

2021

Knowledge and skills

Language proficiencies

• English — fluent
• Russian — fluent
• French — beginner
• Ukrainian — advanced

Additional information

MARGARYTA POSOSHYNA
Di g i t a l M a r k e t i n g M a n a g e r /S M M/P R


EX P E R I E N C E

PR MANAGER 2023 - 2024
NatashaZo PR agency - EU\ UK \ USA

• Selecting PR channels for clients: podcasts, YouTube channels, influencers, magazines, festivals, events, TV programs.
• Writting pitches to journalists, and communicating with hosts and producers.
• Organization of the event, administrative support, CRM.
• Preparation of press kit and articles, tasks for designers and copywriters.
• Implementing PR in marketing strategy to promote services and products.
• Email marketing.
• Organized 18 interviews in 3 months for one client. More than 100K total reach.

CONTENT SPECIALIST 2023-2024
Sinov Systems marketing agency - USA
• Analysis of the target audience, competitors, and USA market for the client.
• SWOT analysis of the company and products.
• Analysis of the website: SEO/content.
• Developing a marketing strategy to improve sales in the US market.
• Rebranding of the company or product, positioning the company in the market.
• Writing posts for Social Media, and preparation of the advertisement campaigns.
• Content creation for the website (text and visuals)
• Email marketing.
• Shopify


SMM MARKETING MANAGER Wellfamed2022-2023
•The USA market analysis: demand for new products, competitors, and the target audience research. Saved budget by pointing out product weaknesses.
•I create a marketing strategy and control the implementation. Prepare tasks for designers, photographers, and copywriters to create banners and advertisement campaigns.
•Write scripts for video ads.
•Management of Social media campaigns and posts.
•Copywriting
•Analise metrics, and research keywords with Helium and Ahrefs.
•Implement AI for content creation.
•Successful promotion of more than 50 new products on the USA market/AMAZONE

FLIGHT ATTENDANT Qatar Airways 2013 – 2021
•8 years of worldwide expertise in the tourism industry (for work and leisure). I understand the cultural differences and mentality of clients.
• Dealing with VVIP customers in the first class, providing premium service, and brand representation. Sommelier training.
•Problem-solving, efficient handling of complaints and medical situations.
•Control safety. Training on the rules for transporting dangerous goods.
•Volunteer in special assistance (disaster relief) team training.

CONTRACTS SPECIALIST Delta Wilmar CIS 2012
•Preparation of contracts for FOB / CNF / CIF. I spotted amendments in numbers, terms, and specifications that could cost significant losses.
•Maintain reports of purchases/sales, profits, and trading positions.
• Billing/payment of brokerage services and «Washout» contracts.
EXHIBITION PROJECT MANAGER Dynamics-expo 2011
•Organization of exhibitions and events.
•Full cycle sales: search for customers and partners, documentation, and managing during events.
•Analysis of the market.

MARKETING INTERNSHIP Feod Group 2009-2010
•SWOT analysis for an international consulting company.
•Improved marketing efficiency of the website.
•Created an advertising campaign for foreign investments.