Contact information

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Work experience

Digital Marketing Specialist

from 04.2022 to 06.2023 (1 year 2 months)
Glorium Technologies, Київ (IT)

- Developing and implementing email campaigns, digests, and email sequences.
- Creating and implementing an SMM strategy for various platforms, including LinkedIn, Twitter, YouTube, TikTok, Pinterest, Dribbble, and others.
- Creating a podcast from scratch.
- Hiring and coordinating trainees.

Digital Marketing Manager

from 06.2021 to 02.2022 (8 months)
Biolab Diagnostic, Київ (Медицина, охорона здоров'я, аптеки)

- Developing and executing comprehensive marketing strategies aligned with the company's objectives.
- Establishing a marketing department and leveraging various digital channels to generate leads (SEO, Content Marketing, PPC, SMM, etc).
- Hiring and coordinating the work of contractors and in-house team, including designers, programmers, marketers, editors, etc.
- Determining KPIs for the marketing department.
- Managing a marketing budget.
- Utilizing data analytics and market research to identify emerging trends and understand consumer behavior, which informs strategic decision-making.

Content manager

from 04.2020 to 04.2021 (1 year)
SeoProfy, Киев (Маркетинг, реклама, PR)

- Creating a tech blog from scratch targeting the Western market.
- Hiring and efficiently managing a team of over 10 freelance writers.
- Ensuring optimal productivity and effectiveness within the team by actively participating in the improvement of the technical text creation process.
- Maintaining strict adherence to quality standards.
- Adding content to the website using CMS.
- Preparing detailed technical specifications for copywriters.
- Thoroughly checking and editing articles.
- Collaborating with link builders to promote the website in Western and European markets.
- Creating and implementing an SMM strategy for Quora, Reddit, Medium, and Pinterest.

Content Marketing Manager

from 08.2017 to 04.2020 (2 years 8 months)
MBA Strategy, Киев (Освіта, наука)

- Developing and implementing a content marketing strategy to effectively promote 3 education projects.
- Creating a well-structured prototype for new landing pages on the website.
- Hiring and coordinating the work of contractors and in-house team, including designers, programmers, marketers, and editors.
- Managing contextual advertising campaigns using Google Ads.
- Managing multiple projects simultaneously on various social media platforms, including Facebook, LinkedIn, and YouTube.
- Creating a comprehensive SMM strategy.
- Writing engaging content for email newsletters and utilizing email marketing strategies.
- Proficient in CMS for website maintenance and content updates.
- Proficiency in graphic and video editing software, such as Adobe Photoshop and Adobe Premiere Pro.

SMM specialist, copywriter

from 05.2016 to 08.2017 (1 year 3 months)
Web studio "Apelsin", Киев (IT)

- Creating persuasive advertising and sales texts.
- Creating SEO-optimized content.
- Populating websites using CMS.
- Managing multiple projects on various social media platforms simultaneously.
- Developing effective SMM strategies.
- Establishing a strong online presence through directories, niche forums, message boards, and business card listings.
- Managing and enhancing company reputation through SERM (Search Engine Reputation Management).
- Possessing fundamental skills in graphic editing software.

Education

Chernihiv National Pedagogical University named after T.G. Shevchenko

Philological faculty, Чернигов
Higher, from 2009 to 2014 (4 years 9 months)

Chernihiv National Pedagogical University named after T.G. Shevchenko. Faculty of Philology, specialty: "Ukrainian language and literature". Master of Philology. Honors diploma.

Language proficiencies

• English — above average
• Russian — fluent
• Ukrainian — fluent

Additional information

Main skills:
- market research and competitors analysis;
- digital marketing strategy development;
- creation of content for different digital channels;
- management of social media accounts such as Facebook, Instagram, Youtube, Linkedin, Quora, Reddit, Medium, Pinterest.
- development and implementation of new digital promotional campaigns in Ads Manager and Google ads.
- results analysis of digital marketing campaigns with Google Analytics.

Additional skills:
- effective management of contractors work (designers, programmers, marketers, editors);
- basic knowledge of graphic and video editors (Adobe Photoshop, Adobe Premiere Pro).

Additional Information
Сertifications:
Online Marketing Basics Course (Google).
Google Analytics course for beginners (Google).
Advanced course on Google Analytics (Google).
YouTube Creator Academy course "Channel Promotion" (Google).
YouTube Creator Academy Course "How to Earn YouTube Advertising Revenue"
(Google).
Certification for Email Marketing (Brevo).
Inbound Marketing Certification (HubSpot).