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Work experience

Head of Marketing Ukraine&Moldova&Caucasus countries

from 11.2016 to 02.2018 (1 year 3 months)
URSA EFI, Kiyv (construction market, insulation materials.)

•Define Marketing Strategy for Ukraine, Adopt Individual Elements of International Strategy;
•Develop and execute Annual Marketing Plan;
•Define Marketing Action Plan and coordinate its implementation;
•Render Annual Marketing Report and 3-5 years Market Forecast;
•Conduct Market Study on a regular basis;
•Manage Commercial Excellence, Growth Portfolio Management, CRM Launch projects;
•Build awareness, understanding and differentiations with competitors of Corporate Brand and Product Brands;
•Formation of Product Mix manage products SKU;
•Launch new products and product lines in premium, common and professional segments;
•Active input in the pricing;
•Plan and manage marketing budget in order to positively impact the business performance;
•Coordinate merchandising, promotions, incentive programs for sales staff;
•Production and distribution of POS materials, product samples;
•Keep updated Product Catalogue, leaflets, application instructions, technical albums, corporate CDs';
•Organize public meetings and presentations, exhibitions, press-conferences, master-classes, Customers meetings and conferences, incentive tours;
•Coordinate activities in terms of participation in European Business Association, UKRIMA (Ukrainian Association of Producers of insulation materials) and Industrial Committee;
•Meetings and negotiations with Customers, Certification Bodies, Research Institutions, Government Agencies, Architects, Installers, Investors, Media, Marketing Agencies;
•Advertising and PR actions, off-line and on-line communications;
•Manage certification and tests for products, specifications development;
•control of proper labeling and packaging, its designs and quality improvement;
•initiation and participation in development of National Standards and Norms;
•hold tenders and negotiate Contracts for Marketing services;
•lead Marketing and Commercial teams in Marketing actions;
•follower of Marketing Manager of Operation Unit
•3 people in submission

Achievements:

•Annual sales have increased by 15%

Marketing specialist/junior brand manager

from 02.2011 to 11.2016 (5 years 9 months)
URSA EFI, Kiyv (construction market, insulation materials.)

•participate in development of Annual Marketing plan and its execution (Media planning, promotions, PR, motivation programs, etc.);
•launch of new products, development and implementation of product promotions.
•coordination of advertising & promo campaigns;
•coordination of online and offline communications and development of company’s website;
•analysis of the competitive environment.
•development of corporate identity, corporate designs and POS materials;
•participation in exhibitions (organization, planning)
•planning Promotion activities;
•support distributors with necessary marketing tools and promotional products;
•work with advertising agencies;
•control POSM materials
•reporting to Marketing Manager
•define and produce POSm, promotional materials and prizes in accordance to planned marketing activity;



Achievements:
•has been launched on a regular basis the promoters project in a network of building hypermarkets Epicenter, as a result in shops, where they were placed, sales increased in 2 times;
•a new product was launched on the market;
•launched a web service "Personal Account" for customers;
•Together with the technical team were amended building regulations under the insulation of buildings (DBN);
•have been conducted 2 communication programs - as a result we have improved attitude to the category and increase; traffic to the Web site, during the period of the promo campaign.
Recommendations:
•Evgeniia Zaporozhets (Former Marketing responsible Ukraine, URSA EFI)
[open contact info](look above in the "contact info" section),
•Andrey Lemek (Ukraine, Moldova & Caucasus Countries Manager, URSA EFI)
[open contact info](look above in the "contact info" section)

PR and marketing manager

from 02.2009 to 07.2010 (1 year 5 months)
Entertainment center Helena, Mariupol (Public and business services)

•develop and execute Annual Marketing Plan;
•work with the media;
•advertising and PR activities;
•development of promotion campaigns;
•develop discount programs.


Achievements:
•succeeded to increase attendance to the entertainment center by 1.5 times.
Recommendations
• available on demand

Sales representative

from 06.2008 to 09.2008 (3 months)
local office Dirol Cadbury, Mariupol (confectionery, FMCG)

•direct sales
•gathering information
•work with customers
•consulting and other services for clients
•processing the sales transaction for the company
•search and attract of potential customers
•sales planning
•reporting about all changes on the market
•collecting of marketing information
•support of promotion campaigns
•control of accounts receivable
•merchandising
Achievements:
Added new customers to existing ones.

Education

National Academy of Management

Marketing, Kiyv
Higher, from 2004 to 2009 (4 years 9 months)

Master

National Academy of Management

Jurisprudence, Kiyv
Higher, from 2004 to 2008 (3 years 9 months)

Bachelor

Additional education and certificates

EBA marketing school

2011, 10 months

Language proficiencies

• English — above average
• Russian — fluent
• Ukrainian — fluent

Additional information

Skills


People management
Negotiations
Strategic planning

Additional Information


Computer skills
Advanced user Windows/Internet/ MS office (word, excel, PowerPoint etc.)

Hobbies and interests
•psychology;
•reading of business books;
•selfdevelopment & obtaining of new skills;
•cars;
•sport.

Personal qualities
•target oriented;
•able to work as in team as well independently;
•able to learn fast;
•ability to build and maintain good, friendly relations in the team;
•able to inspire and motivate people;
•curios and persistent; proactive.