Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/7263917/

Work experience

Head of Market Development

from 07.2025 to now (1 year 3 months)
Cifrotech Poland, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Consumer Electronics & Smart Home distribution | 5 markets: Bulgaria, Moldova, Georgia, Armenia, Azerbaijan | Brands: Dreame, Roborock, iRobot, Anker, FIIDO | 1,000 SKUs | 50+ stakeholders
▸ Built the business from €0 to €6M+ annual run-rate in under 12 months as sole commercial owner — vendor contracts, trade terms, purchasing, logistics, credit
▸ Increased gross margin from 8% to 15%; reduced inventory coverage from 150 to 45 days via pricing/RGM discipline
▸ Launched Dreame & Anker in Bulgaria & Moldova and built Roborock coverage across the Caucasus — 15+ key accounts incl. Technopolis, Ozone (BG), Bomba, Darwin (MD), Zoommer (GE), Kontakt (AZ), Zigzag (AM)
▸ Engineered an AI-automated commercial stack (PSI reporting, pricing models, S&OP planning) on Claude/GPT — replacing the workload of a 3–4 person team

Commercial Lead, Private Label & Market Expansion

from 08.2023 to 03.2025 (1 year 8 months)
Aquamonkey Poland, Дистанційно (Оптова торгівля, дистрибуція, імпорт, експорт)

Private-label consumer goods | Markets: Germany, Poland, Ukraine | 2,500 SKUs | 15+ OEM/ODM launches | 50+ stakeholders
▸ Delivered +22% annual profit growth and +€400K incremental profit via renegotiations, pricing optimization and portfolio restructuring
▸ Led 15+ OEM/ODM private-label launches end-to-end: positioning, documentation, packaging, GTM and trainings
▸ Managed sourcing and supplier negotiations across Europe and China, ensuring supply continuity and launch readiness
▸ Owned forecasting, purchasing and after-sales operations across three markets

Senior Category Manager, TV & Audio

from 09.2021 to 08.2023 (2 years)
Samsung Electronics, Київ (Оптова торгівля, дистрибуція, імпорт, експорт)

50+ stakeholders
▸ Owned €100M+ category P&L; recovered €3.6M revenue via pricing relaunch and portfolio reset
▸ Achieved No.1 market share (43% TV, 70% Audio) through trade investment governance and key account management (Rozetka, Comfy, Foxtrot, Eldorado, Citrus)
▸ Managed forecasting and factory orders with GfK analytics in alignment with HQ planning teams — optimizing availability and working capital
▸ Enabled samsung.ua e-store launch via assortment planning, availability governance and exclusive offers

Senior Category Manager, Smartphones

from 07.2017 to 09.2021 (4 years 3 months)
Алло, Дніпро (Роздрібна торгівля)

Ukraine's top electronics retailer | 350+ stores · allo.ua · Cifrotech wholesale | P&L: €20M | 150 SKUs | 100+ stakeholders
▸ Owned €20M P&L; delivered +€800K incremental profit via pricing governance and supplier negotiations
▸ Increased market share by +15%; scaled ZTE to 5% and Motorola to 7%; grew Huawei sales +60%
▸ Managed a six-brand smartphones portfolio simultaneously — Oppo, Vivo, Honor, Huawei, ZTE, Motorola — owning end-to-end execution: purchasing, forecasting, PSI and promotions
▸ Negotiated wholesale contracts and vendor bonus schemes with national chains (Comfy, Eldorado, Foxtrot); owned e-commerce visibility and stock availability

Deputy Department Director, Digital & Insurance

from 10.2016 to 07.2017 (10 months)
Алло, Дніпро (Роздрібна торгівля)

Network: 350+ stores | P&L: €2M | 50 SKUs | Team: 6 regional sales leads | 50+ stakeholders
▸ Owned €2M P&L across 350+ stores; increased revenue +15%, profit +22% and penetration +30%
▸ Launched proprietary insurance products across the national retail network
▸ Managed 6 regional sales leads and KPI performance across the national network

Regional Service Products Development Lead

from 07.2015 to 09.2016 (1 year 3 months)
Алло, Одеса (Роздрібна торгівля)

Scope: 90 stores | ~50 SKUs | 100+ stakeholders (store & branch directors) | Reporting to HQ
▸ Delivered +€300K annual revenue and +15% profitability through regional KPI ownership
▸ Increased attach rate by 25% via pricing and upsell optimization
▸ Grew category sales by 30% across the regional retail network

Education

National Technical University – «Kharkiv Polytechnic Institute»

Master's degree in Business Auditing for Energy Enterprises and Alternative Energy Sources, Харків
Higher, from 2017 to 2018 (1 year)

• Enterprise Economic Analysis – assessing financial performance and efficiency in energy enterprises
• Cost Reduction & Expense Optimization – implementing strategies to minimize operational costs
• Economic Strategy Development – formulating and approving economic strategies at enterprise, network, and global levels

Donetsk National Technical University

Bachelor's degree in Power Grid and Power Plant Management, Донецьк
Higher, from 2013 to 2017 (4 years)

• Power Grid and Energy Infrastructure Management – Focused on optimizing and managing power plants and distribution networks.
• Integration of Innovative Energy Sources – Studied modern renewable energy solutions and their economic feasibility.
• Economic Viability and Forecasting in Energy Sector – Conducted analysis on cost-effectiveness and sustainability of energy projects.

Additional education and certificates

IE Business School — Pricing Strategy & Revenue Growth

2025

Kellogg School of Management — Strategic Commercial Leadership

2025

University of Michigan — Negotiation & Deal Structuring

2024

Knowledge and skills

• Strategic Sourcing & Supplier Negotiation
• Assortment management
• Category Management
• P&L & Pricing Strategy
• Market Expansion & Business Growth
• Go-to-Market Strategy & Sales Optimization
• Sales Leadership & Performance Management
• ERP systems (SAP/Oracle)
• ORACLE (JDE Y HFM)
• Microsoft Oce (Outlook
• Excel
• Word
• PowerPoint) JD
• ERP system user
• JDA Enterprise Planning
• Key Account Management
• Team Leadership & Development
• Cross-Functional Collaboration
• Forecasting & Demand Planning
• Trade Marketing & Retail Execution
• GfK Analytics / Market Intelligence
• AI-Driven Commercial Automation (Claude/GPT workflows)

Language proficiencies

• English — advanced
• Ukrainian — fluent
• Polish — beginner

Additional information

Senior Commercial Leader with 10+ years driving B2B and B2C growth across EU and CEE. Proven track record in launching new markets, leading category growth, and managing complex product portfolios with full P&L accountability.

Ex-Samsung | Expert in OEM/ODM sourcing, GTM strategy, pricing, and cross-border partnerships.

🧩 Sector focus: Consumer Electronics, SaaS, IT Services
🌍 Operational reach: Poland, Germany, Ukraine, Netherlands

🚀 Achievements:
• Led category to 70% market share (Audio, Samsung)
• Delivered $3M recovery via pricing transformation
• Built B2B/D2C channels in 8+ countries

Currently open to new challenges in BD, GTM, or Product roles across EU/CEE.