Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/7366420/

Work experience

Marketing Director

from 06.2023 to now (3 years 5 months)
Comet Cash, Other countries (Finance, banking, and insurance)

- Developed and implemented a comprehensive marketing strategy, enhancing brand awareness and customer engagement across digital channels and traditional platforms.
- Led the planning and execution of multi-channel marketing campaigns for corporate promotion and new product launches. Utilized in-depth market research and competitive analysis to optimize campaign impact and return on investment, significantly increasing lead generation and conversion rates.
- Directed the creation of compelling content for the company’s online presence, improving editorial design and expanding digital outreach.
- Managed a marketing budget of $250,000, optimizing resource allocation to increase ROI by 25%
- Led a multidisciplinary marketing team, fostering a collaborative environment that encouraged innovation and high performance.
- Leveraged analytics and marketing tools to gain insights into customer behaviours and market trends.
Key Achievements:
- Developed and instituted best practices and training programs that enhanced team skills and productivity, directly contributing to a 30% improvement in team output.
- Built and maintained strategic partnerships that enhanced brand visibility and business opportunities.
- Implemented cost-saving measures that reduced marketing expenses by 15% while maintaining campaign quality and reach.
- Spearheaded the development of SEO strategies and content marketing initiatives that boosted web traffic and online engagement by over 40%.

Creative Project Manager

from 06.2021 to 04.2023 (1 year 11 months)
Paxful, Remote (Finance, banking, and insurance)

Responsibilities:
- Managed the end-to-end production process for diverse marketing materials including digital assets, print literature, animations, and photography, ensuring alignment with brand standards and project delivery within deadlines and budget constraints.
- Led the development of innovative design solutions to enhance content impact, optimize user engagement, and contribute to effective new user journeys. Utilized advanced design tools and software, collaborating closely with graphic designers and digital artists.
- Directed daily task allocation and workflow within the creative team, including commissioning and managing outsourced creative resources. Implemented a centralized project tracking system to monitor milestones and deliverables.
- Oversaw the maintenance and evolution of the visual brand identity across all platforms, ensuring consistency and alignment with the organization’s strategic goals.
- Developed and executed a content strategy for newsletters, the company blog, and social media channels, integrating social media strategies that align with business goals.

Key Achievements:
- Successfully increased newsletter engagement by 30% and social media interaction by 50% within the first year through targeted content strategies and innovative campaign executions.
- Streamlined project delivery processes, reducing turnaround times by 25% and achieving a 95% on-time project completion rate.
- Maintained 100% brand consistency across digital and print media, recognized by leadership for upholding company standards during a major rebranding initiative.
- Developed and implemented metrics for tracking ROI on marketing campaigns, demonstrating a 40% improvement in marketing spend efficiency and a significant increase in customer acquisition rates.

Education

University of Bolton

Data Analytics and Technology, Bolton, United Kingdom
Higher, from 2019 to 2020 (1 year)

Eastern Mediterranean University

Business Administration, Cyprus
Higher, from 2011 to 2015 (4 years)

Knowledge and skills

• MS Excel
• MS PowerPoint
• MS Office
• Adobe Photoshop
• MS Outlook
• MS Access
• CRM
• Communicability
• Teamwork
• Google
• MS OneNote
• Adobe
• Listening skills
• Digital marketing
• SEO
• Copywriting
• SMM
• Graphic design
• Web design
• Web analytics
• Project management
• Email Marketing
• HubSpot
• Zendesk
• Freshdesk
• Dispatching of transport
• QuickBooks

Language proficiencies

English — fluent

References

Fayehun Fisayomi Ayomide

Fayehun Fisayomi Ayomide

Marketing Manager, Freelance