Елена

Khmarska Elena
 05/14/1990
 Kyiv, Ukraine
 [open contact info](look above in the "contact info" section)
 [open contact info](look above in the "contact info" section)
 Salary expectations: 900 $

Key information

 Languages:
Russian - native speaker
English – intermediate +
Ukrainian – intermediate

 Software and programs:
Excel, Word, Power Point, Google Sheets and Docs
Google Analytics, Facebook Ads, Apple Search Ads, Google Ads.
Ahrefs, Serpstat, Screaming Frog

 Professional skills and experience
SEO:
Linkbuilding, Outreach | Analysis and collection of the semantic core | Audit and site analysis | Meta tags
(Title, Description, h1) prescribing | Evaluation of the traffic potential of the website and other parameters
(dr, ur, keywords, backlinks, content quality etc.).
Search and selection of websites, blogs and other online platforms for posting | Communication with
webmasters, content writers and freelancers | SEO competitor analysis

Digital Marketing:
Online promotion of the insurance app in the App Store and Play Market |Market, competitors and
products research | Creating terms of references for content writers, designers, programmers | Working
with digital agencies, monitoring contractor performance, signing contracts and process coordination |
Analysis of the effectiveness of the services which were provided, the effectiveness of launched advertising
campaigns | Working with reports, invoices, control of payments and workflow | Website structure
development | Content development for various website pages

Key account manager:
Sales supervision of the regional network | Participation in the development of new products and
subsequent market launch | Working with strict reporting, sales monitoring, communication with partners
and participation in condition negotiation | Consulting clients of corporate and partner business | Sales
analytics

 Personal qualities:
Highly organized and detail-oriented
Experienced in working with large amounts of data
Optimistic, hardworking and result-oriented
Work experience in a large company, with various departments
Education

2013-2015 Taras Shevchenko National University of Kyiv, specialty: law, master's degree in law. Department
of Economic Process
2009-2013 European University of Moldova (USEM), specialty: law, bachelor's degree in law

Courses:

Digital Marketing | IMB Academy. Digital Marketing Institute
10.2019
Social Media Marketing | IMB Academy
12.2019
Work experience

1. USG Insurance Company
Digital marketing specialist
07.2021 – 10.2021
- Participation in the development of a marketing strategy
- Elaboration of the ways and channels for the company's digitalization
- SEO analysis and audit of the company's website and competitors
- Elaboration and keyword research for a new site
- Media and content planning
- Calculation and distribution of budgets for advertising campaigns
- General companies and products analysis of the insurance market. Assessment of the company's
competitiveness

2. Universalna Insurance Company
Digital marketing specialist
09.2020 – 06.2021
- Promotion of the project of the Casco insurance mobile application
- Marketing and promotion strategy development
- Creating: customer profiles, tone of voice and social media promotion concepts
- Monitoring, reports and evaluating the effectiveness of promotion based on analytics data (Google
Analytics, Firebase)
- Providing of ASO and SEO recommendations
- Writing terms of reference for designers and content managers for social networks posts
- Full accompanying work on the application, communication with developers and the sales department
- Working with Facebook Ads and Business Manager, Apple Search Ads, Google Ads
- Analysis of the effectiveness of advertising campaigns

3. Mobilunity
Junior/Middle SEO Specialist
11.2019 – 09.2020
- Linkbuilding (forum, blogs, directories, maps, guest posts, etc.). I wrote all texts and content, as well as
searched and selected places for posting
- Company and competitor’s websites position tracking
- Outreach: searching for websites, blogs and other options for publishing. Communication and negotiation
with blog owners and webmasters
- Providing terms of reference for writers, as well as plan of articles, anchor list etc.
- Content satellite sites filling
- Writing posts on Quora and other sites
- YouTube videos SEO optimization

4. ARX Insurance Company
Key account manager
02.2019 – 11.2019

5. Parasol.ua - insurance aggregator
Head of sales
03.2018 - 01.2019

6. AXA Insurance Company
From Junior to senior manager
12.2016 - 03.2018

7. Platinum Bank
Manager
04.2016 - 09.2016