Євгенія

Evgeniya Stepenko

Dnipro, Ukraine
тел.: [open contact info](look above in the "contact info" section)
vb, tg :[open contact info](look above in the "contact info" section)
e-mail: [open contact info](look above in the "contact info" section)

Hello!
I've been setting up and optimizing Google Ads and web analytics since 2016. I worked
on 12 projects simultaneously, I know how to work with a large amount of data.

My skills:
- Collection of keywords, minus words;
- Creating ads;
- Adding extensions;
- Launch, management and optimization of advertising companies (launched all
campaigns except advertising for applications);
- Creation of banners for Google Display Network;
- Optimization of existing campaigns and remarketing.

Web analytics:
- Installation and configuration of the Google analytics counter and Google Tag
Manager
- Tracking Google Analytics metrics
- Building reports in Looker Studio

I have experience in setting up ads on the platform FB, Instagram.

I know HTML/CSS, I made sites on platform OpenCart.

Languages: Ukrainian, Russian - native
English - Intermediate.

I know programs:

- Microsoft Excel
- Adobe Photoshop
- Premiere Pro
- After Effects
- Adobe Illustrator

My cases
Xcraft store - equipment for automation.

The task is to start the project from scratch, bring it to profit.
My duties included:
- Collection of keywords, minus keywords;
- Writing text to ads;
- Adding extensions;
- Launch, management and optimization of advertising campaigns;
- Creation of banners for Google Display Network;
- Remarketing;
- Debugging and tracking Google Analytics metrics.

Below the submissions is a short summary of the results of key indicators for the spring of
2021 in the same period:

1) I stopped the group of ads with the worst performance. The budget was reallocated
to other advertising campaigns and shopping campaign

As a result advertising costs have decreased

2) Disabled ineffective keywords and ads, added new keywords, created new ads and
minus words. Changed the bidding strategy.
As a result, the price per conversion decreased, the company received + 25% profit in a
month.
Solar panels for businesses - setting up and launching advertising
campaigns
What i did:
- Collection of semantics
- Collection minus words
- Creation of advertisements
- Starting the advertising campaigns

Data for the period 11.10.21-5.12.21
- (CTR) 1,38%
- Conversion rate from analytics data 3,91%
Wholesale street garlands - Optimization of advertising campaigns
Data obtained after optimization of advertising campaigns in periods 29.10.21-16.11.21
and 17.11.21-5.12.21.
- Impressions increased in +2,73%, CTR decreased in -3,71%, cost per click increased
by +0,57%
- Conversions, according to analytics data, increased by 193,33%
Optimization of the advertising campaign for the plant INTERPIPE ​

Data obtained after optimization of advertising campaigns in periods 01.10.21-31.10.21
1.11.21-30.11.21.

- Impressions increased on +8,73% the total cost per click decreased -4,30%, CTR
decreased in -4,47%
- According to analytics, the number of conversions has increased 18,50 %