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Work experience

DIRECTOR OF SALES MARKETING AND INTERNATIONAL STRATEGIC DEVELOPMENT

from 07.2020 to 05.2021 (10 months)
STATE ENTERPRISE OF SPECIAL POST, Киев (Transportation and logistics)

Anti-crisis marketing management. Management of sales department, customer service department, call center, strategic international development department, sales managers in 23 regions of Ukraine.
What is done:
• the strategic session and a board of directors of branches were conducted
• competitive and client research was conducted
• positioning was developed and formalized
• marketing strategy was developed
• new tariff policy was formed
• POS materials were developed
• new products and services were developed
• large clients were attracted
• CRM system was implemented
• the international shipping service was restarted.
The result of my work and the work of the team: the company was brought to a point of self-sufficiency

OWNER, MANAGING PARTNER

from 06.2019 to now (4 years 10 months)
DRIVERS MARKETING AGENCY, Киев (Маркетинг, реклама, PR)

Projects were completed for companies:
Active Gel (Production of injection cosmetology products. Ukraine, activegel.ua)
• competitive research among manufacturers around the world were conducted
• the sales system was audited
• the company's marketing system was audited
• strategy for changing and promoting the company were developed
• new structure, website design, copywriting were developed
• CRM system was implemented
Combiboard (Innovative plastic wall panel system manufacturer.The Netherlands, combiboard.com)
• market and customer research were conducted
• substitute goods and competitive segments were identified
• the marketing strategy for Ukrainian market was developed
IBF (Financial Information and analytics Service. Ukraine, ibf.ua)
• positioning was developed
• new structure, website design, copywriting were developed
• doodle video for the presentation of the company's services was created ( https://youtu.be/3oOKTQy45Aw )
• digital advertising companies were launched
• sales scripts were developed
Leprekon (manufacturer of low-alcohol drinks. Ukraine, leprekon.ua)
• the strategic session was held
• products photography was carried out
• structure, website design, copywriting were developed
Lucky Fitnes (IT company. Creator of the fitness club automation system. International project, lucky.fitness) • competitive analysis of Ukrainian and foreign analogues were carried out
• positioning was developed
• the new product model and sales funnels were developed
• sales scripts were developed
SNAB (Online store of building materials with optimized logistics system. Ukraine)
• competitive analysis was carried out
• positioning was developed
• the structure and design of the site were developed
Partner Construction (Construction company. Ukraine, partner-c.com.ua)
• competitive analysis was carried out
• positioning was developed
• new structure, website design, copywriting were developed
• commands for ORM and SMM were managed

MARKETING CONSULTANT

from 07.2018 to 12.2018 (5 months)
WTF CONSULTING, Киев (Маркетинг, реклама, PR)

Work in the agency's projects in a team with brands:
• KIVI (TV production). Development of an international development strategy, script development and production of commercials for a TV advertising company.
• Mafia (restaurant chain) conducting competitive research and forming a change strategy
• Umanpivo (national beer producer) creation of the concept of commercials, participation in filming and post-production. Preparing a new product launcher
• Vivenne (development and supply of beauty industry goods) - analysis and formalization of business processes.
Market research for:
• Low Price Pharmacy (the largest pharmacy chain in Ukraine) - field competitive research, research in focus groups, research on digital products of world leaders in the pharmacy sector, preparation of the final presentation for the client.
• Wizoria cinema chain - field competitive research, research of the world experience of the cinema industry, preparation of the final presentation for the client.

MARKETING DIRECTOR

from 07.2016 to 01.2018 (1 year 6 months)
RIMONTA/ "YAKDLYASEBE", Киев (Construction, architecture, interior design)

Development and implementation of the concept of service of ready-made repairs of apartments in new buildings from scratch:
• competitive research in the Ukrainian and foreign markets was conducted
• customers journey was developed and formalized
• marketing strategy was developed
• business processes were developed and formalized
• products line and pricing policy were developed
• marketing tools that were developed and implemented:
• corporate website
• Facebook and Instagram pages
• POS materials
• pool of partners from developers and interior designers to promote the service were formed
• advertising campaigns in digital channels were launched
• customer service system was built
30 applications for apartment renovation per month were provided

Education

CIM | THE CHARTERED INSTITUTE OF MARKETING. GB

Digital Marketing. Key Marketing Metrics, Киев
Higher, from 2018 to 2019 (1 year)

NATIONAL TECHNICAL UNIVERSITY OF UKRAINE 'KYIV POLYTECHNIC INSTITUTE'. KIEV

Marketing management, Киев
Higher, from 2016 to 2017 (1 year)

ZAPOROZHE NATIONAL TECHNICAL UNIVERSITY

Computer and Automated Systems Software, Запорожье
Higher, from 1992 to 1997 (5 years)

Additional education and certificates

Service Design Fundamentals. Design Thinking Academy

2022, 1 month.

Design-Led Strategy: Design thinking for business strategy and entrepreneurship. The Univercity of Sydney

2022, 1 week

Bitrix24.CRM

2022, 1 week

CRM-marketing in Bitrix24

2022, 1 week

Дія. Цифрова освіта

1 день
Certificate

Knowledge and skills

Language proficiencies

English — average