Contact information

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Work experience

Chief of fundraising department

from 07.2022 to 08.2023 (1 year 1 month)
The David Lynch Foundation, Київ (Неприбуткові, благодійні та громадські організації)

After the full-scale invasion of Russia into Ukraine, I joined David Lynch's charitable foundation team in Eastern Europe, focusing on the psychological rehabilitation of military personnel and displaced individuals. My main responsibility involved packaging the foundation's programs as distinct products, presenting them to investors, and raising funds. Upon successfully completing these tasks, I shifted my full concentration towards my own project.

CEO

from 11.2015 to 02.2022 (6 years 3 months)
Yefimov&Partners, Київ (Маркетинг, реклама, PR)

Based on my experience, skills, and connections, in 2015 I founded my own advertising agency. Initially, our focus was on digital marketing and social media management. However, as we responded to clients' demands, we transitioned into a full-cycle marketing services format. This involved crafting brand and marketing strategies, implementing them into communication and creative strategies, and executing projects at all stages. Another key aspect that emerged was web development. One of the prominent projects within this division was the "digitization" of the entire Ukrainian film industry and the creation of a professional portal for Ukrainian cinema, https://dzygamdb.com/en. Throughout the agency's journey, we have undertaken over 200 local and national campaigns for more than 30 clients, including WOG, OIFF, UIA, Novus, Red Bull, Hungary (Ministry of Tourism), and more.

Digital Director

from 06.2014 to 09.2015 (1 year 3 months)
B4B Group, Київ (Marketing, advertising, and PR)

•Implementation of tactical tasks in the global strategy for the development of the client's brand
•Develop and implement digital promotion strategies
•SMM programs
•Work with bloggers video content

Digital Director

from 04.2012 to 05.2014 (2 years 1 month)
Global Marketing and Communications, Київ (Marketing, advertising, and PR)

Key clients:
•Ministry of Tourism of Turkey
•Ministry of Tourism of India
•Ministry of Tourism of Thailand
•Ministry of Tourism of Hungary
•Turkish Airlines
•WIZZ Air
•UIA

Key tasks and activities:
•Develop and implement digital strategy
•Assembly and supervision of the team
•Selection of tools for performing strategic tasks
•Monitoring the implementation of all indicators and reporting
•Implementation of tactical tasks in the global strategy for the development of the client's brand

Account Director

from 03.2010 to 03.2012 (2 years)
Tribal DDB, Київ (Marketing, advertising, and PR)

Key clients:
•McDonalds
•HTC
•OTP Bank

Key tasks and activities:
•Management of the digital department
•Building the work of the team in conjunction with the overall tasks of the agency
•Staff recruitment work
•Implementation of tactical tasks in the global strategy for the development of the client's brand

Education

Kyiv National Economic University

Economic Theory, Київ
Higher, from 1999 to 2004 (5 years)

Knowledge and skills

Language proficiencies

English — advanced