Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/8900272/

Work experience

PPC-спеціаліст

from 04.2026 to 09.2026 (6 months)
CARiD, Дистанційно (Роздрібна торгівля)

Built, launched, and optimized Google Ads campaigns across Shopping and Performance Max for a large e-commerce catalog of automotive parts and accessories.
Managed Smart Bidding strategies (tROAS, tCPA, Maximize Conversion Value), evaluated strategy selection per campaign, and diagnosed low-spend or zero-impression campaigns caused by overly aggressive targets.
Wrote and refined RSA copy for wheel brand campaigns (Fuel Off-Road, Niche, Vision Wheels), with every claim fact-checked against live product pages.
Produced monthly and brand-level performance reports across three Google Ads accounts.

Achievements

Led the June 2026 AI Max launch analysis for Wheels account, breaking down CPA, CVR, and ROAS by campaign type to evaluate incremental performance.
Restructured ad groups across AI Max campaigns to remove keyword overlap and prevent internal cannibalization.
Investigated how a promo-focused PMax campaign overlapped with main Shopping and PMax campaigns through a shared custom label. The three-level analysis covered cost and conversion value share, per-campaign label overlap for the top 10 campaigns, and before/after testing.
Built a year-over-year account comparison (2025 vs 2026) in Excel. It covered spend, conversion value, and ROAS by month and campaign type, plus a campaign audit sorting campaigns into stopped, new, and continuing. It showed one account consolidating (spend down) and the other scaling (spend up significantly).
Ran a 30-day account audit that flagged brands with spend out of proportion to conversions, with specific pause candidates and ROAS gaps between PLA and PMax.
Designed and ran A/B tests on ad copy, using Google Ads Experiments and comparing variants on ROAS and CVR.

Amazon Account Manager

from 01.2025 to 12.2025 (1 year)
Reakiro Poland Sp. z o.o., Дистанційно (Медицина, охорона здоров'я, аптеки)

(Food Supplements)

Experienced in Amazon Vendor & Seller Central operations and marketplace management across 8 platforms, including Allegro, with expertise in both B2B and D2C. Skilled in product listing optimization, catalog expansion (120 listings), A+ Content, multimedia management (images, videos, banners), and task/project coordination via Monday.com.

Proficient with Helium 10 (Magnet, Cerebro, Listing Builder, Listing Analyzer, X-ray, Market Tracker 360), Ahrefs, Google Analytics, ChatGPT, Gemini, and social media tools.

SMM-Specialist

from 11.2022 to 04.2023 (6 months)
NDA, Дистанційно (Роздрібна торгівля)

(Luxury Eyewear, Kidswear, Furniture Industries)

Executed off-page SEO strategies including backlink building, directory submissions, and outreach campaigns to improve search rankings

Managed email marketing campaigns using Mailchimp (audience segmentation, automation, A/B testing, performance tracking)

Created and published engaging social media content across Facebook, Instagram, Pinterest, Yelp, and Yahoo Answers

Developed brand-specific content strategies tailored to luxury eyewear, children’s fashion, and furniture markets

Coordinated influencer collaborations to increase brand awareness and drive targeted traffic

Managed online reputation by monitoring reviews, responding to customer feedback, and maintaining positive brand presence

Analyzed campaign performance metrics and optimized strategies to improve engagement and conversions

Off-Page / SMM Specialist | SEO Department

from 07.2014 to 10.2021 (7 years 4 months)
PARTSiD, Дистанційно (Роздрібна торгівля)

Have a hands-on experience in link building, LSI / SEO copywriting, profile and groups management, and creation. I‘ve also been responsible for finding, documenting, and reporting technical and design bugs in Guides&Articles and Brand News published on the websites.

Sales representative

from 09.2013 to 07.2014 (11 months)
CARiD, Дистанційно (Роздрібна торгівля)

Sold automotive parts and accessories via phone, email, and eBay

Assisted customers with product selection, compatibility, and technical inquiries

Processed orders, payments, returns, and exchanges

Maintained strong customer relationships through prompt follow-up and support

Resolved customer issues to ensure high satisfaction and repeat business

Education

ЧДУ ім. Петра Могили

Іноземна Філологія, Миколаїв
Higher, from 2009 to 2013 (4 years)

Additional education and certificates

Google Digital Garage: The Fundamentals of Digital Marketing

2020

Digital Kometa 2.0

Nov. 2022 - Feb. 2023

SMM-Спеціаліст від Дія.Освіта

09.07.2023
Certificate

Mailchimp Foundations Certificate

2024, 3 months

Ahrefs’ Marketing Platform

2026
Certificate

Amazon Vendor Central: Selection journey 101 Learning Path

2025

AI-Powered Performance Ads Certification

2026
Certificate

TikTok Shop Basics Achievement

2026
Certificate

Knowledge and skills

• Mailchimp
• Content management
• Layout
• Marketing
• Testing
• Зйомка stories
• Розробка контент-плану
• Редагування текстів
• Креативність
• Canva
• Саморозвиток
• Пунктуальність
• Adobe Lightroom
• Налаштування таргетованої реклами
• WordPress
• InShot
• Доброзичливість
• Уважність
• Google Ads
• Google Analytics
• Google Sheets
• MS Excel
• Link building
• WooCommerce
• Здатність до навчання
• Комунікабельність
• Адаптивність

Language proficiencies

English — advanced

Additional information

I have experience promoting products and services across various industries, including automotive parts and accessories, boats, trucks, tools, food supplements, luxury eyewear, furniture, kidswear, pet products, dog training, SaaS, and cosmetics. I also have experience managing and promoting products on Amazon, along with 6 months of experience as a PPC Specialist at a company generating $1M in monthly revenue.

My background in SEO, Amazon, and PPC allows me to adapt marketing strategies to different industries, products, and target audiences.