Олександр

KUKHAR OLEKSANDR
DIGITAL MARKETING MANAGER
[open contact info](look above in the "contact info" section) PROFILE
@exa_s_ting I am an experienced digital marketing manager, working with Meta Ads
and Google Ads. Always looking to grow and develop my skills and
[open contact info](look above in the "contact info" section)
knowledge. I am proactive and willing to take responsibility. My core
Brovary, Kyiv Region values are: growth, responsibility, ownership

HARD SKILLS EXPERIENCE
Full-cycle experience with Meta Ads
TEAM LEAD & PROJECT MANAGER
(Web2Web) – 2,5 years KROT DIGITAL AGENCY
Full-cycle experience with Google Ads June 2023 - April 2024 · 11 months
(Web2Web) – 1,5 years Working with B2C, B2B businesses, TIER-1 and TIER-2 countries
Working with TIER-1, TIER-2 countries with a budget of +$20,000 / month
Google Analytics 4, Google Tag Launching, analysing, optimising and scaling ads in Meta Ads and
Manager, Google Data Studio Google Ads, using Facebook Pixel, GA 4, GTM
Experienced in A/B testing Creating hypotheses for advertising, conducting A/B testing,
Experienced in Google Sheets, Excel identifying an effective way of displaying adverts
Understanding of marketing metrics:
Analysis of advertising results in projects (ROMI, ROAS, LTV, etc.),
CAC, LTV, ROAS, ROMI, CPA, etc.
preparation and presentation of reports to the client
Working with a budget of +$20,000
Analysing the client's market and competitors
per month
Managing the remote team of 5 people.
Hypothesis generation, strategy
Organization of the entire workflow of the team
formulation
Planning team tasks in WorkSection using Kanban
Communication, negotiations with clients
SOFT SKILLS Training and adaptation of new specialists
Intermediate (B1) English Conducting technical interviews
Data-driven
Proactivity: initiating, suggesting, doing MEDIA BUYER (HEALTH&BEAUTY, GAMBLING)
Attentiveness: creating, rechecking, Arbitrage Up

running December 2022 - May 2023 · 6 months

Analytical skills, ability to work with Launching, analysing, optimising and scaling ads in Meta Ads,

data, numbers, metrics using Facebook Pixel in TIER-1 and TIER-2 countries

Advanced stress tolerance, advanced Creating hypotheses for advertising, conducting A/B testing,
critical thinking identifying an effective way of displaying adverts
Systematic and structured work for Analysing the profitability of advertising, calculating ROI
results Budget $10000 / month
Fast learning and growth
MEDIA BUYER (E-COMMERCE)
EDUCATION KONTORKA TEAM
KYIV NATIONAL ECONOMIC May 2022 - November 2022 · 7 months
UNIVERSITY Independent creation of an offer: product search, website creation,
Faculty of Economics and Management
testing, ROI analysis, optimization, scaling up
Specialty «Entrepreneurship»
To be completed in 2025 Launching, analysing, optimising and scaling ads in Meta Ads and Google

COURSE «DIGITAL MARKETING» Ads, using Facebook Pixel, Google Analytics 4, Google Tag Manager

Сompleted in 2021 Budgets $8000 / month