Johnson

JOHNSON WARREN NYAUKE
Nairobi, Kenya | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | LinkedIn

PROFESSIONAL SUMMARY
Results-driven Sales and Marketing Professional with demonstrated experience in sales execution, brand activation, market development,
partnership management, customer acquisition, and revenue growth across the FMCG, consumer finance, and brand marketing sectors.
Proven track record in developing and executing integrated sales and marketing strategies, driving market penetration, building
strategic partnerships, managing promotional campaigns, and enhancing brand visibility. Possesses strong commercial acumen with
experience supporting product launches, expanding distribution channels, identifying growth opportunities, analyzing market trends,
and delivering measurable sales results. Adept at stakeholder engagement, public relations support, campaign management, market
intelligence gathering, and customer relationship management. Highly organized, data-driven, and skilled at translating market insights
into actionable sales and marketing initiatives that contribute to business growth and brand positioning. Core strengths include
strategic sales planning, revenue generation, brand management, partnership development, market analysis, customer acquisition, sales
forecasting, team collaboration, stakeholder management, and performance reporting.
CORE COMPETENCIES
• CORE COMPETENCIES: Strategic Sales Planning & Execution, Marketing Strategy Development, Revenue Growth & Business
Development, Brand Activation & Brand Management, Market Intelligence & Competitive Analysis, Distribution Network
Development, Public Relations & Stakeholder Engagement, Key Account Management, Sales Performance Monitoring & Reporting,
Customer Acquisition & Retention, Partnership Development, Digital Marketing Support, Trade Marketing & Promotions, CRM
& Customer Relationship Management, Data Analysis & Forecasting, Sales Target Achievement, Commercial Negotiation, Project
Coordination
• PROFESSIONAL TRAINING: Sales & Marketing Strategy, Brand Management & Trade Marketing, Customer Relationship
Management (CRM), Business Development & Revenue Growth, Market Research & Competitive Analysis, Communication &
Stakeholder Engagement
• TECHNICAL SKILLS: Microsoft Office Suite (Advanced Excel, Word, PowerPoint), CRM Systems, Sales Reporting & Analytics,
Digital Marketing Tools, Data Analysis & Forecasting Tools
• PROFESSIONAL ATTRIBUTES: Strategic and Commercially Astute, Results-Oriented and Performance Driven, Strong
Leadership and Coordination Skills, Excellent Communication and Interpersonal Skills, Market-Aware and Data-Driven, Strong
Planning and Organizational Ability, Customer-Centric Approach, Adaptable and Fast Learner, Team Player with Strong Stakeholder
Management Skills
PROFESSIONAL EXPERIENCE
O'Bradley Distributors Nov 2025 - Feb 2026
Sales & Marketing Representative Nairobi, Kenya
Captain Morgan Muck Pit Launch Project
• Played a critical role in the successful market introduction and rollout of Captain Morgan Muck Pit across the Nairobi region.
• Developed and implemented sales activation strategies that increased product awareness, consumer engagement, and market
penetration.
• Identified and secured strategic partnerships with key distributors, retailers, hospitality establishments, entertainment venues, and
promotional partners to support product visibility and sales growth.
• Coordinated integrated sales and marketing campaigns aimed at increasing brand recognition and driving consumer demand.
• Conducted market research and competitor analysis to identify emerging trends, customer preferences, and growth opportunities.
• Monitored sales performance against targets and prepared performance reports to support management decision-making.
• Strengthened customer relationships through proactive engagement and effective account management.
• Collaborated with cross-functional teams to ensure brand consistency across all promotional and marketing initiatives.
• Contributed to revenue growth by expanding product availability and strengthening distribution channels throughout assigned
territories.
• Gathered market intelligence and customer feedback to support strategic positioning and future marketing campaigns.
• Successful launch support for Captain Morgan Muck Pit within Nairobi market.
• Expansion of distribution reach and visibility.
• Strategic partnership acquisition.
• Increased consumer awareness and brand engagement.
• Enhanced sales performance and territory growth.
YDX Agency Sep 2022 - Nov 2025
Brand Promotions & Marketing Executive Nairobi, Kenya
• Executed nationwide brand activation campaigns for East African Breweries Limited (EABL) products across multiple market
segments.
• Supported the planning and execution of integrated marketing initiatives designed to enhance brand visibility and customer
engagement.
 • Managed promotional activities, experiential marketing events, and consumer engagement programs.
• Coordinated sales support activities aimed at increasing product uptake and improving market share.
• Ensured brand compliance and consistency across all campaign touchpoints and promotional materials.
• Collected and analyzed market intelligence to support campaign optimization and strategic decision-making.
• Built strong relationships with retail partners, distributors, consumers, and key stakeholders.
• Assisted in monitoring campaign effectiveness through performance reporting and data analysis.
• Supported public relations initiatives through brand representation at events, exhibitions, and promotional activations.
• Successful execution of multiple EABL brand campaigns.
• Increased product visibility and customer engagement.
• Strengthened market presence and brand awareness.
• Improved stakeholder and customer relationships.
• Actionable market intelligence insights.
M-KOPA Kenya Jan 2020 - Jun 2022
Sales Executive Nairobi, Kenya
• Consistently exceeded sales targets through customer acquisition and product promotion initiatives.
• Developed territory sales plans that increased market penetration and customer conversion rates.
• Educated customers on M-KOPA products and financing solutions, driving product adoption and customer satisfaction.
• Conducted prospecting activities to identify new business opportunities and expand market reach.
• Maintained accurate sales records, customer databases, and performance reports.
• Utilized customer insights and market data to identify trends and recommend growth opportunities.
• Strengthened customer relationships through exceptional service and after-sales support.
• Collaborated with internal teams to improve customer experience and sales performance.
• Achievement of sales growth objectives.
• Increased customer acquisition and retention.
• Expansion of market coverage.
• Improved customer satisfaction and loyalty.
• Accurate reporting and sales forecasting support.
EDUCATION
UNIVERSITY OF NAIROBI Sep 2016 - Sep 2021
Bachelor of Laws (LL.B) Kenya
MBITA HIGH SCHOOL Jan 2012 - Nov 2015