Яна

YANA CHYKYRYNDA
Senior Marketing Specialist &Analyst

About Me
Dedicated and detail-oriented Marketing & Sales Specialist with an
experienced background in the FMCG market.
I have proven success in identifying market dynamics, developing
My Contact and executing sales and marketing strategies, maintaining
profitable sales growth, and overseeing business opportunities
[open contact info](look above in the "contact info" section) regularly.
I am capable of building, maintaining, and strengthening sales
[open contact info](look above in the "contact info" section) targets and nourishing expertise in analysis and B2B sales
processes to boost business efficiency.
Hard Skill .
Education Background
Technical understanding of SEO and
SEM
P&L knowledge Lund University
Data mining and analysis
Location: Lund, SE
Storage system and management
Marketing campaign management Masters in Social Studies of Gender Studies and
Advanced command of MS Office Global Development
(Word, Excel, PowerPoint), SAP system,
charting tools
Advanced skills with Excel, Morion and Taras Shevchenko National University of Kyiv
Nielsen data
Location: Kyiv, UA
Analytical & financial skills (P&L, ROI)
Experience in sales activation, Masters in Social Studies of Gender Studies
merchandising and retail
Strong understanding of B2B sales
processes and commercials
Customer focus mindset Mykolas Romeris University
Knowledge of qualitative & quantitative Location: Vilnius, LT
research/ research methods
Multilingual Certificate of excellent perfomance as a student of Faculty of
Human and Social Studies (Marketing and Business)
Soft Skill
Communicative and collaborative
Creativity
Decision making Taras Shevchenko National University of Kyiv
Multi-tasking Location: Kyiv, UA
Strong time-management
Problem-solving Bacherol in Sociology
Critical thinking
Analytical thinking
Excellent interpersonal
Teamwork & leadership Lycee "Naukova Zmina"

Languages Location: Kyiv, UA

Ukrainian - Native Certicifate of basic education with advanced study in
Russian - Native Economic and Business
English - Fluent
German - Intermediate
Professional Experience
Senior Marketing Specialist/Analyst 2020 – 2023 | Reckitt Benckiser
Key responsibilities:
Build an annual activity plan to reach brand awareness and higher engagement with the customers
Create, generate, and maintain data for analyzing with identifying reasons for under/over performance
Building ATL & BTL communication (adapting global materials and creating local assets)
Lead projects and report risk assesments
Implement, manage, and analyze reports and campaigns
Secure effective strategy implementation and analyze with further suggestions
Consumer and competitors’ analysis (work with Nielsen and Morion data)
Plan and execute product launches, yearly promotional plans, and sales initiatives (bring the marketing
strategy to life), manage product portfolio for assigned categories, and develop new for categories
Provide insights to the marketers and businesses around the effectiveness of marketing
activities/campaigns and the ROI.
Review marketing pipeline and give recommendations
Work close with sales and marketing team
Define and track KPIs and key metrics for the marketing and sales team
Develop and implement marketing strategy for brands
Ensure and lead marketing campaigns including the developing materials
Coordinate and manage the commercial set-up of sales activation
Prepare internal and external data analysis and reports to develop insights and action plans by channel
and category, develop shopper research and strategies for brands (evaluate the execution of activities
vs the plan)
Track the changing habits and identify consumer trends
Maintain and suggest the optimization of processes related to reporting activities for brands
Convert and report data into the clear and direct interpretation
Contribute and develop sales planning, analytics of marketing strategies
Lead adaptation, creation, and production of displays and other Point of Sale (POS) materials in the
scope of your responsibility and according to brand guidelines
Coordinate POS material ordering and on-time delivery process for market, maintain up-to-date display
catalog, plan and follow up the assigned POS material budget, create material in the system
Collaborate with cross-functional teams, including designers, developers, and other stakeholders, to
deliver high-quality results

Marketing Assistant 2020 | GlaxoSmithKlein (Haleon)
Key responsibilities:
Assisting with daily administrative duties.
Develop, oversee, and analyze marketing events: online & offline.
Responding to email and messages according to prescribed policies.
Working with marketing teams to create, deploy and optimize effective campaigns for GSK
clients.
Providing administrative support to senior staff including creating proposals and organizing
documentation.
Setting up multimedia presentations for use in meetings with key stakeholders and senior management.
Helping with planning and hosting of marketing events.
Staying updated with latest marketing concepts and techniques.
Support the company’s data implementation management strategy and solutions in SAP
Enhancing collaboration between team members by preparing meeting materials and taking clear
notes to distribute to stakeholders.
Sorting materials such as physical files, tracking spreadsheets and reports.
Designing and presenting social media campaign ideas.
Interacting with vendors, contractors and professional services personnel to receive orders, direct
activities and communicate instructions.
Supporting efficient meetings by organizing spaces and materials, documenting discussions and
distributing meeting notes.
Managing and completing paperwork and overall office administration operations for brand managers.
Courses Participation & activity
2021-2022 2022
ANGLIA RUSKIN UNIVERSITY EU Study Days
ONLINE COURSE “PROJECT MANAGEMENT Certificate of participation in forum
PRINCIPLES, PRACTICES AND SYSTEMS”

UNIVERSITA BOCCONI U21 Global Citizen programme in
ONLINE COURSE “MANAGEMENT" Leadership and Sustainability
Certificate of participation in forum
THE MUSEUM OF MODERN ART
2021
ONLINE COURSE “FASHION AS DESIGN"

UNIVERSITY OF ILLINOIS EU Study Days
ONLINE COURSE “MARKETING IN A DIGITAL Certificate of participation in forum
WORLD"

UNIVERSITY OF VIRGINIA
ONLINE COURSE “MARKETING ANALYTICS"

GOOGLE ACADEMY
Google AdWords Certificate

Reference

Anastasiia Vrabel
Manager, Reckitt
Email: [open contact info](look above in the "contact info" section)