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Work experience

Marketing Manager

from 07.2017 to 08.2018 (1 year 1 month)
RJSC "Lviv Freezer Factory", LIMO TM, Львов (Продукты питания)

Responsible for planning, development, and implementation of all of marketing strategies, marketing communications, and public relations activities.
Responsible for providing the Marketing Team with the leadership and direction to achieve sales, local margin and market share goals, future direction for new products and business opportunities and to facilitate an environment that encourages and recognizes success and results of both team and individual levels.

Group Brand Manager Ukraine&CIS

from 12.2011 to 06.2017 (5 years 6 months)
ROSHEN, Кондитерская корпорация, Киев (Food industry)

Responsible for 4 big confectionery segments: sweets, hard candies, jelly&chewing candies, toffees. Brand manager and Junior Brand manager subordinate.
Responsible for marketing on Ukrainian, CIS and other Export markets (where company operates); brand portfolio management; trade-marketing; close co-operation with own production and sales team; search for the new markets.
•Full cycle marketing - brand/portfolio strategy development and execution, long term plans, product launch, pricing strategy, brand finance - P&L responsible
•Work and manage portfolio of up to 300 SKUs within 4 big confectionery segments
•Manage 10-15 innovation projects on an on-going basis (new products, new packaging)
•Lead projects & processes (long-term strategy development, operational efficiency, demand forecast (sales, production, financial KPIs))
•Manage 2 people, coached and provided the possibilities for their development and promotion

Key results: defined strategic priorities in the portfolio for each category; launched the new offer in portfolio to cover the new consumer segment; upgraded and improved packaging; upgraded the designs and products of key brands; developed and approved the completely new line of products for the launch in 2015 on Europe market; completed the brand team. Projects to sustain the profitability were implemented.

Close co-operation with sales, trade marketing and production ensured total categories growth by 20% vs 2012.
•Sales growth in 2015 of hard candies by 41%, of toffees by 354% and of jellies by 36% vs 2012 (all countries)
•Share of my product launches is 40% in the within portfolio of categories
-Стакан молока grew by 24%, CoffeeLike by 113%, Солнечный Жук by 5% and Choconilla by 85% (all countries)
•Sales of sharing sweets to European countries increased by 5 times
•In Ukraine Roshen is leader in sharing sweet category and continues growing:
-Sweets 23% MSh in 2016 (vs 21% in 2015)
-Hard candies 59% MSh in 2016 (vs 56% in 2015)

Senior Brand Manager CHC UA&CIS

from 09.2010 to 02.2011 (5 months)
Johnson & Johnson (Food industry)

Senior Brand Manager CHC UA&CIS (o.b., Carefree, Reach, Visine). 1 assistant brand manager subordinate. Up to 90 SKUs.

•Long term & shot term brand planning
•Managing brand marketing mix with brands P&L responsibility
•A&P budget planning and management
•Evaluating, managing product assortment within category
•Managing media, creative and BTL agencies

Group Brand Manager

from 12.2007 to 09.2010 (2 years 9 months)
Lactalis-Ukraine (Food production industry)

Group Brand Manager (President, Imun+).
Managing of Curd, Sour Cream, Butter and Cream categories under President Brand umbrella. Responsible for developing imported products (French, Italian, Polish and Serbian cheese). Up to 80 SKUs.

•Long term & shot term brand planning
•Managing brand marketing mix with brands P&L responsibility
•A&P budget planning and management
•Evaluating, managing product assortment within category
•New products development and launch
•Managing creative and BTL agencies
•TVC development

OTC Product Manager

from 06.2005 to 07.2007 (2 years 1 month)
Nycomed (Pharmaceutical company)

OTC Product Manager (Gerimax Energy, Gerimax Ginseng, Gerimax Drive, Gerimax Premium; JodBalance).

•Brands strategy planning
•Development and implementation marketing strategy and action plans
•Brands health, positive market share development vs competition
•Managing brand marketing mix with brands P&L responsibility: consumer insight, media, consumer and in-store promotion, product development, pricing, volume and operations planning, financial mix
•A&P budget planning and management
•Development and execution of the trade and content promo for distributors and customers
•Sales program and product training for sales team

Brand Manager

from 04.2003 to 06.2005 (2 years 2 months)
GlaxoSmithKline Consumer Healthcare (Pharmaceutical company)

Brand Manager (Sensodyne, Paradontax, Corega, Corsodyl, Lactacyd, Opilca)

•Brand strategy and planning
•Budget planning
•Consumer and customer promo
•Brand support activity
•Sales program and training

Marketing Assistant

from 04.2002 to 04.2003 (1 year)
GlaxoSmithKline Consumer Healthcare (Pharmaceutical company)

Marketing Assistant

•Brand support activity execution (TV copies adaptation, POS print materials development and distribution, sampling, consumer and customer promotion)
•Data reporting and analysis:
•competitor and market overview based on ACNielsen, Business Credit, etc.
•gap analysis Sales vs. Market share
•advertising and promo activity effectiveness
•Artwork development process leader for all product categories, manage contacts with design agency, plants and suppliers, ensure brand launch timing
•Data base development and support
•Marketing stock inventory

Education

Interregional Academy of Personnel Management

Economics/ Marketing (MA) , Kyiv
Higher, from 1999 to 2000 (1 year 2 months)

Kyiv State University named by T.Shevchenko

Biology Department, Kyiv
Higher, from 1990 to 1995 (5 years)

Additional education and certificates

Consumer insight generation (Kyiv, “Lactalis-Ukraine”).

2009

Innovative and effective advertising (Kyiv, “Systematic Inventive Thinking”).

2009

Marketing induction training (Paris, “Lactalis-Ukraine”).

2008

Feature of the Marketing Planning (Kyiv, “Personal and Business Development’s Studio”).

2007

Organization and execution of the cycle meeting for the field force by marketing (Kyiv, “Personal and Business Developme

2007

Knowledge and skills

Language proficiencies

• Russian — fluent
• Ukrainian — fluent
• English — advanced
• Swedish — beginner

References

• Vitaliy Novikov

  Vitaliy Novikov

  Managing Director, Johnson & Johnson

  Contact details are hidden

• Alexander Marchenko

  Alexander Marchenko

  National Marketing Director, Lactalis-Ukraine

  Contact details are hidden

• Tatyana Trimpol

  Tatyana Trimpol

  Marketing Manager, Lactalis-Ukraine

  Contact details are hidden

• Irina Anuchina

  Irina Anuchina

  Marketing Manager, Nycomed

  Contact details are hidden

• Tatiana Svyatenko

  Tatiana Svyatenko

  Brand Manager, GlaxoSmithKline CHC

  Contact details are hidden

Additional information

Driving licence: B category, record of driving is 3 years.

PERSONAL DATA:

Behaviours/Interests:
Competence, responsibility, strategic and analytical thinking, creativity, communicative, result’s focused, team player, thoroughness, learning ability.

I like travelling, skiing, reading, go to the cinema and skating, to practise yoga.