Contact information

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You can get this candidate's contact information from https://www.work.ua/resumes/9298838/

Work experience

Middle PPC Specialist

from 09.2020 to now (5 years 11 months)
Inweb, Одесса (Маркетинг, реклама, PR)

General experience in marketing - more than 5 years.
Experience with CPA networks, experience of work in the agency, freelance experience, experience working on the product

The total advertising budget of clients, with whom i have worked for these 5 years, is more than 4,000,000 dollars

I work with advertising accounts in Google, Meta, TikTok, LinkedIn etc. I have some outreach and email marketing skills

I have no experience with Amazon, eBay, but interesting to try. Likewise, I don't have SEO skills. Have no exp. in VK&Yandex.

Developed skills in working with Google Analytics 4, Google Data studio, Google spreadsheets, etc.

HARD SKILLS:
- PPC: Meta Ads (Facebook ads), Google Ads, Tik Tok Ads, Google Universal Analytics, LinkedIn Ads, Google Analytics 4 (hardly learning), Looker Studio, SimilarWeb, Serpstat, ClickCease, Microsoft Clarity, Hotjar etc.
- Email marketing: snow IO, Rocketreach, Lemlist, Mailchimp
- Media planning, Digital Marketing strategy
- Digital Market research
- Development of a strategy to promote the project through paid traffic channels
- Preparation, setup and launch of advertising campaigns
- Management, optimization and scaling of advertising companies\accounts
- Work with advertising companies for remarketing
- Situational marketing
- Conducting audits of already active advertising companies and finding options for optimization and improvement of marketing activities
- Google Ads automation trough Google Ads Scripts

Soft skills:
- Team work
- Self-organization
- Self-discipline
- Autonomy
- Stress resistance (I work effectively even during rocket fire)
- Ability to correctly set clear tasks
- Work with tasks on the SMART model
- I know about the Dunning-Kruger Effect and I try to detect it in time and fight it
- The desire to learn. I am sure that with effort, I will be able to develop any skill. I am inquisitive and constantly looking for new information to solve the problem I am working on. And open to feedback and ready to change.
- I love to automate routine processes
- I hate wasting time!
- The ability to change dramatically and radically to adapt to the current market
- Speaker
- Perfectionist
- I'm not afraid to ask questions
- Critical thinking
- I like checklists, structures, well-thought-out and clear processes

Account and Sales Manager

from 09.2018 to 05.2020 (1 year 9 months)
Lexico Telecom LTD, Одесса (Телекоммуникации, связь)

Experienced Account Manager with a demonstrated history of working in the telecommunications and
marketing industries. Skilled in Voice over IP (VoIP), Digital Marketing, Account Management, Native Advertising, and Online Marketing. Strong sales professional, focused in result.
Established business with partners around the world. Held meetings with over 20 partners in Cape Town, South Africa and with 2 key partners in Romania. Unfortunately​, due to a global pandemic, I did not have time and opportunity to attend conferences in the USA and Zambia​.
Basic skills :
- Procuring of quality Retail, CC, Enterprise and Wholesale Voice services
- Account Management
- Prospective customers attraction
- Reducing the costs while increasing the profits
- Establishsing new business contacts and relationships
- Analyzing market trends
- Scaling turnover with active clients
- Identifying new market opportunities

Key Account Sales Manager

from 05.2016 to 05.2018 (2 years)
Advertising Network, Одесса (Маркетинг, реклама, PR)

- Working with CPC / CPM / CPA / CPI
- Knowledge of ad networks
- Internet Marketing Specialist
- Ability to communicate with partners
- Ability to plan advertising campaigns
- The ability to create media plans
- Skill in media buying
- Full stack sales plan management for key customers
- Skill in monetization traffic

Retail Sales Manager

from 07.2015 to 05.2016 (11 months)
CTB Online, Одесса (Финансы, банки, страхование)

Company was focused on traiding with financial markets.
Our goal was to fined, sale and retention new customers.
We were working 50\50 in CRM and calling
Main skills:
- New customers research
- Customer base checking
- Customer retention
- International clients support

Education

Национальный юридический университет имени Ярослава Мудрого

Факультет юстиції, Харьков
Higher, from 2011 to 2016 (5 years)

Маньківський НВК "ЗОШ І-ІІІ ступенів - гімназія

Маньковка
Secondary, from 2001 to 2011 (10 years)

Additional education and certificates

https://skillshop.withgoogle.com/

All the necessary certifications

Penguin-team

almost all recent courses on the profile of my tasks

Inweb / Netpeak

Mass of internal courses

Life

I spend at least an hour a day doing self-education

Language proficiencies

• English — above average
• Ukrainian — fluent

Additional information

- writing successful case studies that require minimal editing, or even do not require editing
- Experience of speaking at online conferences (experience as an online speaker
- Experience in preparing educational videos regarding marketing in general and some special habits (Very interested in sharing my way of thinking and expertise)

- I get up at 5 - 5:30 am every day
- I take a cold shower in the morning
- I work out on a regular basis with the gym
- writing articles, educational videos for the team and 3 conference speech. On it to get more

Instrument, i have experience with:
🟢Google Analytics
🟢Google Ads
🟢Google Data Studio / Looker Studio
🟢Google Tag Manager
🟢Google Ads Editor
🟢Google Trends
🟢Google Merchant Center
🟢Google Optimize
🟢GA4 or Google Analytics 4
🟢Google Universal Analytics
🟢Google Ads Scripts
🔵Meta Ads / Facebook Ads + Instagram Ads
🔵Facebook Business Manager
🔵LinkedIn Ads
🔵TikTok Ads
🔴worked with Slack / Jira / PlanFix / Trello / Notion etc/
🔴Serpstat / Hotjar / Ahrefs / Microsoft Clarity / Similar Web
🔴ClickCease
🔴Binotel / Ringostat