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Work experience

Head of marketing

from 07.2021 to now (2 years 11 months)
Tati Group, Інші країни (Оптова торгівля, дистрибуція, імпорт, експорт)

- Development of digital marketing strategy
- Development of brand platform
- Development of partnership program
- Formation and management of the marketing department
- Development process of lead generation
- Website development
- Budgeting for marketing department
- Keeping reports
- Marketing event planning
- Search and creation of new communication channels
- Creating of non-standard mechanics of attraction and retention
- Consultation of the company clients


Achievements and results (NDA):
- Launched new website
- Assembly of remote marketing team
- Launched marketing funnel
- Launched of the lead generation process
- Processes related to PR activities are running
- Launched partnership program

Head of marketing

from 10.2020 to 06.2021 (8 months)
Uployal, Київ (IT)

- Development of digital marketing strategy
- Development of communication strategy
- Development of brand platform
- Creating a marketing funnel
- Formation and management of the marketing department
- Development process of lead generation
- Website development
- Working with CRM
- Conducting webinars
- Manage reputation
- Record keeping
- Budgeting for marketing department
- Planning of marketing activities
- Creating presentation materials
- Consultation of the company clients


Achievements and results (NDA):
- Launched new website
- Launched marketing funnel
- Launched of the lead generation process
- Launched processes related to PR activities

Traffic manager

from 05.2019 to 10.2020 (1 year 5 months)
Smart security, Дистанційно (Охорона, безпека, оборона)

- Analyzing and optimizing paid traffic
- Control of paid and organic traffic
- Consulting
- CRO


Achievements and results (NDA):
- Audit of traffic channels was performed
- Implemented recommendations for traffic optimization (paid + organic)
- Recommendations for increasing site conversion were implemented

Head of marketing

from 08.2018 to 11.2020 (2 years 3 months)
Atlant Byd, Дистанційно (Будівництво, архітектура, дизайн інтер'єру)

- Development of digital marketing strategy
- Development of partnership program
- Formation and management of the marketing department
- Development of a corporate website and landing pages
- Working with CRM
- Development process of lead generation
- Maintaining reporting documentation
- Budgeting for marketing department


Achievements and results (NDA):
- Launched corporate website
- Assembly of remote marketing team
- Additional communication channels are launched: lead generators, sales through a network of partners and contractors
- Launched landing pages (promo)
- Marketplaces launched as an additional sales channel

SEO specialist

from 05.2018 to 11.2018 (6 months)
Termoeng, Дистанційно (Енергетика)

- Development site promotion strategy
- Implementation and configuration of analytical systems
- Communication with contractors
- Consulting


Achievements and results:
- Launched new website
- Implemented of analytical systems
- Conducted of CRO activities
- Provided growth of organic traffic to 140%
- Provided an increase in the number of incoming leads from organic channels to 27%

Internet marketing manager

from 05.2017 to 11.2017 (6 months)
Food Ingredients, Дистанційно (Харчова промисловість)

- Separating the core product, developing a short-term marketing strategy
- Development landing page
- Supervising contractors
- Consulting
- Development process of lead generation
- CRO


Achievements and results:
- Implemented a short-term strategy to bring a dedicated product to market
- Developed landing page and customized analytics
- Developed and launched traffic system
- Developed and configured the advertising funnel
- Provided the increase in the amount of incoming leads from paid channels to 450%
- Provided increase in the amount of incoming leads from organic channels to 85%

Marketing manager

from 03.2017 to 12.2019 (2 years 9 months)
ABM Cloud, Київ (IT)

- Optimization and promotion of websites
- CRO
- Participation in development of marketing strategy
- Conducting audits, preparing suggestions for improvement of sites
- Analytics and optimization of digital channels, lead generation
- Development and implementation of the SEO-concept
- Market monitoring
- Providing technical support for websites and related resources (functionality)
- Content management
- Supervision of specialists in outsourcing
- Maintenance of reporting documentation
- Launching products in Europe and the United States


Achievements and results:
- Delivered 680% growth in organic traffic
- Delivered 730% growth in paid traffic
- Delivered 470% growth in direct traffic
- Delivered 890% growth in email traffic
- Improved CR of promo sites to 35%
- Improved CR of commercial site to 25%
- Provided 530% increase in incoming leads

Internet marketing manager

from 07.2016 to 04.2017 (9 months)
Groshi vsim, Київ (Фінанси, банки, страхування)

- Development of digital marketing strategy
- Development of marketing funnel
- Implementation of all strategies within the marketing direction
- Working with conversion chains
- Partner program development
- CRO
- Specialist supervision
- Connection and management of partner networks
- Budgeting for digital channels
- Brand management
- Process systematization and digitalization
- Planning of marketing activities
- Maintenance of reporting documentation


Achievements and results:
- Redesigned corporate websites and landing pages
- Connected and launched affiliate networks
- Launched marketing funnel
- Conducted additional activities in the digital environment
- Optimization of secondary communication channels
- Launched mechanics of digitizing offline activities have been prepared
- Launched processes related to PR activities
- Improved CR of the commercial website up to 35%
- Decreased total cost of sales leads to 27%
- Increased number of incoming leads to 285%
- Carried out several activities to improve the company's reputation

Internet marketing manager

from 09.2015 to 09.2016 (1 year)
Vintage, Київ (IT)

- Development promotion concepts for client sites
- Conducting audits for client sites
- Implementation of works on internal optimization of sites
- Optimization of paid channels to attract traffic
- Managing a team of contractors
- Development and implementation of advertising strategies
- Budgeting for digital channels

Education

KNUTD

Programmer, Київ
Higher, from 2008 to 2013 (5 years)

Additional education and certificates

LVL80

2018

Academy of digital professions

2017

IMB Academy

2017

Convert Monster

2017

Marketing Gamers

2017

Language proficiencies

• Ukrainian — advanced
• Russian — advanced
• English — average

Additional information

Throughout my professional career, I worked in CIS and European markets in the field of digital marketing. High level of selforganization, flexibility and adaptability, the ability to respond to changing business needs.