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Костянтин

Creative media director

Age:
40 years
City of residence:
Kyiv
Ready to work:
Remote

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Kostiantyn Hrybanov
Creative Media Director, Head of Content, Art Director
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section) Ukraine, Kyiv

Profile
Over 10 years of experience in top product companies — Parimatch, Favbet, and Rozetka — with 7+ years in the
betting and gambling industry. Skilled in building and leading in-house creative teams and delivering full-cycle
brand projects: from strategy and production to promotion and analytics.

Education
Master's degree, Kyiv National Linguistic University 09/2002 – 07/2007
Major at the university — philology, English and German languages ​and literature.

Work Experience
Head of Owned Media, Favbet 05/2023 – 04/2025
Built an in-house media unit from the ground up to manage full-cycle brand
promotion across owned media channels, tailored to multiple GEOs.
Responsibilities included goal-setting, research, concept development, promotion
strategy, budgeting, execution, and performance reporting.
Key Achievements:
•Launched a dedicated Telegram channel for the brand, growing it to 200,000+
subscribers. Managed team recruitment, vendor coordination, marketing
strategy, and monetization.
•Created an independent media project targeting the Brazilian market, reaching
over 7 million views per month.
•Led media promotion of the FAVBET Team esports initiative from scratch —
including production, post-production, SMM and performance marketing.

Creative Media Director, GR8 Tech (former Parimatch Tech) 01/2022 – present
Lead a multidisciplinary creative team including screenwriters, SMM managers,
designers, video editors, and PPC specialists. Responsible for developing and
executing strategic creative content initiatives aligned with global brand goals.
Key Achievements:
Developed and implemented a comprehensive content strategy for the Parimatch


Global YouTube channel, covering multiple regions including LATAM, India, the
UK, Australia, Ukraine, and Africa.
Produced exclusive video content in collaboration with top football clubs such as


Chelsea FC and Leicester City FC.
Managed high-pressure situations involving creative team restructuring and crisis


communication, ensuring stability and project continuity.
Head of Owned Media, mr.fish agency 08/2017 – 12/2021
I was in charge of developing of creative content in-house department from zero.
Main tasks: native brand projects and promo activities with brand ambassadors (FC
Shakhtar, Conor McGregor).
Achievements:
biggest football content ecosystem in Ukraine Kuba Ibra (YT , FB , Instagram


, TikTok , Telegram )
new sport Teqball in Ukraine as a part of brand promo activities


multiregional net of brand content projects for new GEOs (Uzbekistan , India


, Brazil, Australia, New Zealand)
promo campaign ParimatchO with Kvartal 95 Studio in YouTube (about promo


campaign )

Video Content Lead, Universal Commerce Group 05/2017 – 07/2017
The main role — to create wide system of video content on brand's pricing
aggregators.

Senior Content Manager & Host, Rozetka 01/2015 – 04/2017
I was in charge of creating content for YouTube channel Rozetka to make it first 1
Million subsribers channel of a product company in Ukraine. As a main host for over
180 videos.

Content Manager, Point Com Ltd. 09/2007 – 07/2010
Managing of content streams and services for biggest Ukrainian mobile network
operators

Languages
Ukrainian English German
C2 B2 C1

Skills
Marketing & Media Tools Leadership & Strategy
Funnel Design & Customer Journey Mapping
• In-house Team Building & Management


Lead Generation Strategy & Execution
• Budgeting & Vendor Coordination


Meta Business Suite, Google Ads
• Multi-regional Campaign Launches (e.g., Brazil,


Telegram Channel Growth & Monetization
• India, EU, Ukraine)
Influencer Marketing & Talent Collaboration
• Crisis Communication & Project Recovery


A/B Testing, KPI Tracking & Optimization


Design & Visuals
Creative & Content Production Adobe Photoshop


Video Production (pre/post-production, scripting,
• Adobe Premiere Pro / Final Cut


editing) Canva & Figma (for social content & team tasks)


Motion Graphics & Lower Thirds
• Branding & Visual Identity Creation


Color Grading & Visual Storytelling


Studio & On-location Shoot Coordination


Content Strategy Development


Social Media Management
Multi-Geo SMM Campaigns


TikTok / Instagram Reels Production


Community Management & Engagement Strategy


KPI Tracking & Reporting

Interests
Sneaker culture & fashion Football & esports DJing & electronic music
production
Sports media trends Content creation
Emerging tech in digital
marketing

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